Manager, Programmatic

Publicis Collective; Birmingham (MI); On-site; USD 75,000 - 103,000; Full time

Job summary

Publicis Collective is seeking a Programmatic Manager to own strategic planning and campaign execution for assigned clients. The role requires independent generation of strategic insights and hands-on optimization with support from Programmatic Analysts.

Prior online trafficking, strong analytical and communication skills, and experience with bid management platforms are essential. The ideal candidate will lead programmatic strategy leveraging AI-driven optimization and partner with Analytics to

Qualifications

• 3+ years of experience managing Display, Video and/or Mobile Programmatic Media Buying.
• Working knowledge in DSPs and technologies such as The Trade Desk, DV360, Yahoo DSP, DCM, Amazon DSP.
• Understanding of traditional and interactive media planning elements.
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting.
• Strong analytics, organizational, and communication skills.
• Client facing experience with the ability to identify risks and effectively manage through issues.
• Previous leadership/management experience is a plus.
• Strong project management skills.
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel.

Responsibilities

• Effectively communicate digital strategies and rational for tactical approaches for each campaign
• Execute, manage, and optimize online biddable media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations
• Develop, grow, and maintain relationships through exceptional client service
• Formulate proposals for new client opportunities
• Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
• Partner with Analytics team on campaign measurement reporting and insights generation
• Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
• Work with media partners to ensure accurate platform implementation
• Troubleshoot issues on all pre-production and live campaigns
• Oversee campaign QA process
• Generate and manage monthly bill/pay and spend reporting in coordination with Analyst
• Lead and assist in coaching, managing, and educating Analysts and Sr. Analysts, helping to support campaigns
• Attend client meetings
• Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
• Lead programmatic strategy by leveraging AI-powered optimization, forecasting, and audience modeling tools within DSPs (e.g., DV360, The Trade Desk) to drive performance, guide budget allocation, and evaluate test-and-learn opportunities across accounts
• Translate AI-driven performance signals, predictive insights, and automation outputs into clear strategic recommendations for clients and internal stakeholders, owning senior-level reporting, planning discussions, and optimization narratives
• Enable and govern the use of AI across the team by refining workflows, validating platform automation, mentoring analysts and senior analysts, and ensuring AI-assisted decisions align with client goals, brand safety standards, and agency best practices

Skills

Programmatic media buying

Analytics

Client relationship management

Leadership

Project management

Communication

Tools

The Trade Desk

DV360

Yahoo DSP

DCM

Amazon DSP

Job description

Company Description

As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to connect media, data, technology, and teams by what matters most – business outcomes. We’re a full-service media agency where nearly half our experts focus on data, research, analytics, technology, or strategy. At Publicis Collective, 100% of our 2,200 global practitioners can access advanced insights and scale media with precision through our proprietary OS, powering marketing that drives measurable business performance and transformation.

Overview

At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes.

Publicis Collective’s consultative practitioners are catalysts for business growth and innovation, we’re more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what’s possible.

As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.

How are we different? There are three core values at the center of our approach that help us stay ahead – curious, open, and driven.

Curious

A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.

Open

We value diverse perspectives and new ways of working.

Driven

We are ambitious, rigorous, self-disciplined, and resilient in our pursuit of excellence.

If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you.

Let’s shape the future together.

Programmatic Manager Overview

The Programmatic Manager owns strategic planning and campaign execution for an assigned client. This position is both strategic and tactical in scope, requiring the Manager to independently generate strategic insights for the campaigns in their portfolio and implement campaigns with the support of Programmatic Analysts/Sr. Analysts. Managers train Programmatic Analysts on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication.

The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization.

Responsibilities

• Effectively communicate digital strategies and rational for tactical approaches for each campaign
• Execute, manage, and optimize online biddable media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations
• Develop, grow, and maintain relationships through exceptional client service
• Formulate proposals for new client opportunities
• Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
• Partner with Analytics team on campaign measurement reporting and insights generation
• Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
• Work with media partners to ensure accurate platform implementation
• Troubleshoot issues on all pre-production and live campaigns
• Oversee campaign QA process
• Generate and manage monthly bill/pay and spend reporting in coordination with Analyst
• Lead and assist in coaching, managing, and educating Analysts and Sr. Analysts, helping to support campaigns
• Attend client meetings
• Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
• Lead programmatic strategy by leveraging AI-powered optimization, forecasting, and audience modeling tools within DSPs (e.g., DV360, The Trade Desk) to drive performance, guide budget allocation, and evaluate test-and-learn opportunities across accounts
• Translate AI-driven performance signals, predictive insights, and automation outputs into clear strategic recommendations for clients and internal stakeholders, owning senior-level reporting, planning discussions, and optimization narratives
• Enable and govern the use of AI across the team by refining workflows, validating platform automation, mentoring analysts and senior analysts, and ensuring AI-assisted decisions align with client goals, brand safety standards, and agency best practices

Qualifications

• 3+ years of experience managing Display, Video and/or Mobile Programmatic Media Buying
• Working knowledge in DSPs and technologies such as The Trade Desk, DV360, Yahoo DSP, DCM, Amazon DSP.
• Understanding of traditional and interactive media planning elements
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
• Strong analytics, organizational, and communication skills
• Client facing experience with the ability to identify risks and effectively manage through issues
• Previous leadership/management experience is a plus
• Strong project management skills
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $75,050.00 - USD $102,700.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/23/2026.