Manager, Product Marketing

Whirlpool Corporation; Benton Harbor (MI); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Benefits package

Employee discount

Educational reimbursement

Job summary

Whirlpool Corporation in Michigan is seeking a Product Marketing Manager to drive Cooking category insights, product plans, and strategic projects across our brand portfolio. You will partner with consumer insights, brand marketing, merchandising, platform engineering, and design to execute a five-year roadmap.

The role requires translating consumer needs into compelling product strategies, evaluating market trends, and leading cross-functional teams from concept to production readiness in a

Qualifications

• Bachelor’s degree in marketing or related field.
• 5+ years experience in marketing, brand management or product management.
• Strong leadership and communication skills.

Responsibilities

• Develop long-term planning for cooking products aligned to the five-year roadmap.
• Leverage consumer and shopper insights to guide trade-off decisions for products and features.
• Collaborate with finance to build business cases including pro forma financials and capital needs.
• Serve as global marketing lead for advanced development projects across regions.
• Use data, competitive intel, and forecasting to shape strategy and actions.
• Advance projects from advanced development to production readiness.

Skills

Product marketing

Brand management

Product management

Leadership

Communication

Education

Bachelor’s degree in Marketing or related field

Master’s degree

Job description

About Whirlpool Corporation

Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2025, the company reported approximately $16 billion in annual net sales - close to 90% of which were in the Americas - 41,000 employees, and 35 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.

Requisition ID

72859

About Whirlpool Corporation

Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2025, the company reported approximately $16 billion in annual net sales - close to 90% of which were in the Americas - 41,000 employees, and 35 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.

The team you will be a part of

Currently, we are seeking qualified candidates for an Product Marketing Manager opening to join our Cooking organization on the Product Planning & Strategy team.

This Role In Summary

The Product Marketing Manager is responsible for developing and executing Cooking Category Insights, Product Plans, and Strategic Projects for the Whirlpool Corp. portfolio of brands. This person will work closely with consumer insights, brand marketing, merchandising, global consumer design, platform engineering, and advanced development to execute our five year product roadmap. The Product Marketing Manager is also responsible for understanding competitive activity and marketplace trends.

Your Responsibilities Will Include

• Drive long-term product planning strategies for cooking through understanding consumer needs and shopping behaviors connected to product design and aesthetics (First Moment of Truth), as well as product functional benefits (Second Moment of Truth) to help create an effective plan to sell.
• Harness consumer insights, shopper insights, purchase drivers, and other research to drive fact-based, consumer-driven product/feature tradeoff decisions that supports brand positioning.
• Work with the finance team to develop and present project business cases including pro forma financials, capital requirements, and other financial and non-financial decision metrics.
• Act as global marketing lead for advanced development project teams, coordinating voice of the consumer understanding across regions.
• Use data and metrics, competitive assessments, and forecasting to drive business strategy and decisions.
• Drive projects from Advanced Development to Production Project Readiness.

Minimum Requirements

• Bachelor’s degree
• 5+ years experience in marketing, brand management, product management or similar discipline

Preferred Skills And Experiences

• Bachelor’s degree in Marketing or similar related field
• Master’s Degree
• Strong leadership & communication skills, both written and verbal plus the ability to perceive and present information both analytically and creatively
• Excellent critical thinking, sound judgment and effective decision‑making ability
• Proven success working in a fast paced, complex matrixed environment
• Strong strategic and analytical mindset
• Strong business acumen with the ability to use insights to drive action
• Highly collaborative with ability to build solid working partnerships across functional groups

What We Offer

Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, Barista Bar, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).

Additional Information

Whirlpool’s Ways of Working

Benefits

Our goal is to provide an environment that helps you bring your best to Whirlpool every day. While employees in this role work in-person Monday through Friday. We offer flexibility and industry-leading time‑off benefits that will help you balance what’s important at work and at home, including:

• Always On Flexibility - You will have the autonomy to manage personal, family, and outside‑of‑work commitments as needed.
• Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year.
• Sabbatical - Four weeks paid leave after every five years of service.

Connect with us and learn more about Whirlpool Corporation

See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.

Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.