Manager, Product Content Marketing & Digital Merchandising

Healy World; Louisville (CO); On-site; USD 100,000 - 140,000; Full time

Benefits offered by this job

On-site gym

Solar-powered campus

On-site café

Job summary

Gaia is seeking a Senior Manager, Product Content Marketing & Digital Merchandising to lead member communication promoting engagement with Gaia’s expanding ecosystem of content, experiences, and products. You’ll own the marketing strategy and execution behind how we communicate Gaia across member touchpoints, creating cohesive journeys that deepen engagement and maximize value.

You’ll develop strategies for Gaia’s video library, Gaia+, live events, Marketplace, Community, Tarot readings, AI

Qualifications

• 7+ years of experience in content strategy and execution.
• Experience developing discovery, merchandising, lifecycle, or engagement strategies.
• Strong analytical skills and data-driven decision making.

Responsibilities

• Develop merchandising strategy and execution for content and experiences.
• Define discovery and digital merchandising across all member touchpoints.
• Design member journeys connecting content, products, and services.
• Drive awareness, engagement, and adoption across Gaia’s offerings.
• Collaborate with Product to influence onsite experiences and personalization.
• Create onboarding and lifecycle communications for new members.

Skills

Content strategy

Content marketing

Analytics

AI tools

BI tools

GA4

SQL

Excel

Project management

Communication

Tools

GA4

SQL

Excel

Job description

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At Gaia, we believe discovery is more than helping members find content—it’s about helping them uncover the full value of Gaia, whether they are long-term members, new members, or prospective members exploring the platform for the first time.

We’re looking for a Senior Manager, Product Content Marketing & Digital Merchandising to lead our member communication promoting engagement with Gaia’s expanding ecosystem of content, experiences, and products. This role owns the marketing strategy and execution behind how we communicate and promote Gaia across every member touchpoint, creating meaningful journeys that deepen engagement, increase retention,and maximize member value.

You’ll develop the strategy that communicates our video library with Gaia+, live events, conferences, Marketplace, Community, Tarot readings, AI experiences, and future offerings. Working across Product, Marketing, Content, Publishing, Analytics, and Design, you’ll create cohesive campaigns and discovery experiences across email, onsite merchandising, notifications, and social channels.

This is a highly collaborative and hands-on role. You’ll define the long-term discovery strategy while also leading campaign planning, merchandising calendars, launch execution, performance analysis, and continuous optimization. As Gaia grows, you’ll help build the processes and best practices that shape the future of member discovery.

At Gaia, soft skills are key to success. We seek candidates with strong interpersonal abilities – effective communication, teamwork, prioritization, and problem solving – who can adapt to change, manage conflicts with empathy, and collaborate well with diverse teams. While technical skills matter, we highly value those who build positive relationships, contribute to a supportive culture, and approach challenges with a solution-oriented mindset. If this sounds like you, you’ll thrive in our dynamic environment.

Must be able to work on campus in Louisville, CO.

US citizenship or an existing work visa is required

Gaia subscribers strongly preferred

Responsibilities

What You’ll Do

Merchandising Strategy and Execution

• Serve as the voice of the member, Developing and executing compelling launch, ongoing communication, and (re)engagement plans for content, features, and experience on Gaia.
• Define, evolve, and standardize Gaia’s content discovery and digital merchandising strategy across all member touchpoints – driving both discovery and re-engagement for active and dormant members.
• Design member journeys that connect content, products, services, and experiences into one cohesive ecosystem.
• Develop strategies and execute them that increase awareness, engagement, and adoption across Gaia’s full portfolio of offerings.
• Inform and collaborate with Product to influence onsite member experiences – specific to content discovery capabilities and personalization.
• Create onboarding and early lifecycle communications and value that help new members quickly find relevant content and features that support members in experiencing the full value of their membership.
• Partner with Marketing to link content pathways for new members based on the promises that brought them to Gaia.
• Own the cross-channel merchandising calendar across homepage, collections, email, notifications, Gaia’s member FB group, and other member touchpoints.
• Lead execution for new content launches, seasonal campaigns, conferences, promotions, and member experiences.
• Coordinate cross-functional campaign execution to ensure consistent messaging and timely delivery.
• Balance business priorities with an exceptional member experience.

Analytics & Optimization

• Analyze member behavior and campaign performance to identify opportunities for improvement.
• Build reporting and deliver against KPIs that measure discovery effectiveness, engagement, and lead to business impact.
• Use AI and data-driven insights to improve the speed of decision-making, and accelerate execution in a lean, agile, way without compromising quality.

Cross-Functional Leadership

• Partner closely with Product, Marketing, Content, Publishing, Analytics, Creative, and Growth teams.
• Align stakeholders around a unified content marketing strategy for members.
• Champion a member-first approach across every touchpoint.
• Help establish scalable processes as Gaia continues to expand its ecosystem.

Qualifications

What You’ll Bring

• 7+ years of experience in content strategy and execution, content marketing to consumer , digital media, streaming, ecommerce, subscription businesses, or related fields.
• Experience developing discovery, merchandising, lifecycle, or engagement strategies that improve customer experience and business performance.
• Strong analytical skills and experience using data to drive decisions.
• Experience leveraging AI tools to improve workflows, planning, and decision-making.
• Proficiency with BI tools, GA4, SQL, Excel, and data visualization platforms.
• Excellent project management, communication, and organizational skills.
• A strategic mindset with a hands-on approach to execution.
• Passion for Gaia’s mission and creating meaningful member experiences.

Compensation

• Range: $100000 - $140000 (USD)

More About Gaia

Gaia exists as a transformational network to empower a global conscious community.

Gaia (Nasdaq: GAIA) is a publicly traded company in Louisville, Colorado. We offer global video streaming of over 8,000 original series, shows, films, documentaries, and practices for conscious living to our members in over 190 countries. Our vast video library serves as a vessel for the community we seek to empower. We are not a subscription service that streams whatever pays our bills. Our content goes deep into select niches of Seeking Truth, Transformation, Alternative Health and Yoga channels. We often cover subjects that other media companies won’t touch.

We expect you did explore Gaia’s library of original shows, documentaries, and films. If our work on ancient wisdom, who are we, our true history, coverups, and metaphysics resonates, you might be a good fit for Gaia. We seek to hire and inspire employees who embrace our mission to empower a global conscious community, who hope their work empowers our community of inspired members, to be a catalyst of transformation. The best work we do every day is to remember our vision is “to empower the evolution of consciousness.”

The perks of working collaboratively with a team dedicated to sharing this mission include

• an on-site gym
• a beautiful solar-powered campus, complete with hiking and running trails, community garden, and a labyrinth
• an on-site, mostly organic café that serves breakfast and lunch daily including a full-service espresso bar featuring locally roasted coffee

Full-time employees are offered

• alternative and traditional medical benefits including preventative coverage
• as well as dental, vision, 401K, and life insurance