Manager, Product and Technology Communications

Salesforce, Inc.; Washington; On-site; USD 90,000 - 150,000; Full time

Job summary

Salesforce, Inc. is seeking a high-impact communications strategist to lead the narrative for our AI and Agentforce initiatives.

You will shape multi-channel messaging, partner with product teams, and drive the adoption of an outcome-based storytelling approach across Apps, Industries, AI Labs, and Agentforce. You will translate a complex 4-layer architecture into clear, market-facing prose while coordinating across senior leadership to maintain technical integrity and accelerate industry-wide

Qualifications

• 7+ years of experience in communications or marketing at the intersection of enterprise software and emerging technology, including experience supporting major category-shift narratives.
• Narrative Integrator: Proven ability to take disparate product lines - like Apps, Industries, AI Labs, and Agentforce - and weave them into a clear, compelling narrative.
• Agentic Fluency: Strong grasp of how autonomous agents change the user experience, with the ability to articulate the evolution.
• Collaborative Leader: Skilled project orchestrator who can work across departments to identify subject matter experts and turn them into market-facing thought leaders.
• Technical Literacy: Comfortable talking shop with product and product marketing to understand the 4-layer architecture and translate that knowledge into clear prose.
• Execution Excellence: Thrives in high-stakes environments; known for high agency - taking ownership of the mission and delivering results with precision.
• Exceptional Judgment: Able to navigate the rapidly evolving AI landscape and provide sound counsel to product leaders on how to move audiences through evidence-based storytelling.

Responsibilities

• Devise and Execute the Strategic Narrative: Translate the high-level company vision into a multi-channel communications roadmap that explains the mechanics of the Agentic Enterprise.
• Curate Influence: Identify and empower internal visionaries and pioneering leaders across the org. Manage the process of turning diverse perspectives into a chorus of voices that validates the shift toward agentic work.
• Drive Outcome‑Centric Storytelling: Lead the shift from feature-based external communications to outcome-based storytelling, producing the evidence and narratives that demonstrate how human-agent synergy scales impact across functional domains.
• Maintain Technical Integrity: Serve as the bridge between product and the public, ensuring complex concepts are simplified for the market without losing their technical authority or accuracy.

Skills

Communications strategy

Enterprise software

Narrative development

Cross-functional leadership

Job description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Salesforce, the #1 AI CRM, is navigating a foundational shift- we are moving beyond the era of isolated AI tools toward a unified, enterprise AI architecture where AI doesn't just assist but acts.

The Role

You are a high-impact results driven comms strategist with the technical depth to understand the stack and the media narrative intuition to drive its adoption. You will lead communication strategy for some of Salesforce's biggest products, and partner closely with product engineering, product marketing, and senior leadership to ensure Salesforce is recognized not just as the #1 AI CRM, but as the #1 AI Agent Platform - across Apps, Industries, AI Labs, and Agentforce.

Core Responsibilities

• Devise and Execute the Strategic Narrative: Translate the high-level company vision into a multi-channel communications roadmap that explains the mechanics of the Agentic Enterprise.
• Curate Influence: Identify and empower internal visionaries and pioneering leaders across the org. Manage the process of turning diverse perspectives into a chorus of voices that validates the shift toward agentic work.
• Drive Outcome‑Centric Storytelling: Lead the shift from feature-based external communications to outcome-based storytelling, producing the evidence and narratives that demonstrate how human-agent synergy scales impact across functional domains.
• Maintain Technical Integrity: Serve as the bridge between product and the public, ensuring complex concepts are simplified for the market without losing their technical authority or accuracy.

Qualifications

• 7+ years of experience in communications or marketing at the intersection of enterprise software and emerging technology, including experience supporting major category-shift narratives.
• Narrative Integrator: Proven ability to take disparate product lines - like Apps, Industries, AI Labs, and Agentforce - and weave them into a clear, compelling narrative.
• Agentic Fluency: Strong grasp of how autonomous agents change the user experience, with the ability to articulate the evolution.
• Collaborative Leader: Skilled project orchestrator who can work across departments to identify subject matter experts and turn them into market-facing thought leaders.
• Technical Literacy: Comfortable talking shop with product and product marketing to understand the 4-layer architecture and translate that knowledge into clear prose.
• Execution Excellence: Thrives in high-stakes environments; known for high agency - taking ownership of the mission and delivering results with precision.
• Exceptional Judgment: Able to navigate the rapidly evolving AI landscape and provide sound counsel to product leaders on how to move audiences through evidence-based storytelling.

Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best , and our AI agents accelerate your impact so you can do your best . Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form .

Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates' resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions.