Manager/Sr Product Marketing Manager Agentforce

Salesforce; Atlanta (GA); On-site; USD 117,000 - 217,000; Full time

Job summary

Salesforce is seeking a creative, motivated product marketer to drive and deliver innovative product marketing across multiple portfolios. You will work cross-functionally with marketing, sales, and product teams to create messaging, positioning, content, events, and enablement.

The role requires 5–7+ years in product marketing, strong communication skills, and a proven ability to translate initiatives into effective programs that fuel the sales pipeline and growth.

Qualifications

• 5-7+ years of experience in product marketing, industry marketing, or corporate marketing.
• Strong communication skills, both written and verbal.
• Ability to strategize and craft compelling messaging.
• Drive hands-on tactical execution.
• Lead new projects even in the face of ambiguity.
• Experience evaluated based on alignment to core competencies for the role.

Responsibilities

• Lead and create the core value proposition and selling points.
• Translate marketing initiatives into actionable programs to fuel sales pipeline and growth.
• Operationalize internal marketing communications.
• Develop repeatable, scalable processes to train sales teams and drive always-on plays.
• Build consensus and engage across Campaigns, Creative, Product Marketing, Product Management, Sales, Pricing, and Customer Success.
• Lead messaging and positioning strategy for target personas in partnership with global Go-to-Market teams.

Skills

Product marketing experience

Strong communication

Messaging strategy

Project leadership

Cross-functional collaboration

Ambiguity handling

Go-to-market execution

Sales enablement

Tools

Salesforce products

Job description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we’re looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce’s core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

At Salesforce, our Product Marketers craft inspirational stories and deliver ground-breaking product demos to people around the world. We develop product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement. Our success is defined by our ability to deliver relevant content that creates trials, sales pipeline, and ultimately, new customers.

We are looking for a creative, motivated product marketer to drive and deliver innovative product marketing to support multiple product portfolios. In this role, you will be responsible for working cross-functionally with marketing, sales, and product teams to create messaging, positioning, content, events, and enablement.

Responsibilities & Impact

• Lead and create the core value proposition and selling points.
• Translate our marketing & industry-focused initiatives into actionable programs to help fuel the sales pipeline, close deals, and deliver growth.
• Operationalize our internal marketing communications.
• Develop repeatable, scalable processes to better train sales teams, and drive always-on sales plays and programs.
• Build consensus, alignment, and engagement across Campaigns, Creative, Product Marketing, Product Management, Sales, Pricing Strategy, and Customer Success
• Lead messaging and positioning strategy and execution for target personas in partnership with global Go-to-Market, Campaigns, Content, and Corporate Marketing teams.

Required Skills:

• 5-7+ years of experience in product marketing, industry marketing, or corporate marketing
• Strong communication skills, both written and verbal
• Ability to strategize and craft compelling messaging
• Drive hands-on tactical execution
• Pick up and lead new projects even in the face of ambiguity
• Experience will be evaluated based on alignment to the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer work, etc.)

Preferred Skills:

• Expertise in Salesforce products and/or other SaaS and B2B technology platforms
• Eager and passionate to learn and apply evolving AI tools in product marketing deliverables.
• A natural collaborator
• Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits.

Salesforce offers a variety of benefits to help you live well including:

• time off programs
• medical
• dental
• vision
• mental health support
• paid parental leave
• life and disability insurance
• 401(k)
• employee stock purchasing program

More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $117,400 - $216,900 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.