Manager, Planning

Wpp; New York (NY); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Medical Insurance

Retirement plans

Vision & Dental

Paid time off

Employee discounts

Mental health days

Job summary

Mindshare is seeking a Manager of Planning to direct day-to-day account activities and translate marketing objectives into comprehensive media strategies. You will oversee media plan development, guide associates, and ensure rigorous analytics support for recommendations.

You will train staff, evaluate performance, and maintain strong relationships across agency partners to deliver effective campaigns and accountable media investments.

Qualifications

• Bachelor's degree in advertising, marketing, business administration or communication; OR equivalent professional work experience.
• 3-4 years experience in strategy/planning, preferably in a media agency setting.
• Experience across digital and traditional media channels.
• Experience with MediaOcean or Prisma is preferred.
• Data-driven environment experience is a plus.
• Ability to work autonomously in a fast-paced, deadline-oriented environment.
• Adaptable to take direction and multi-task.

Responsibilities

• Direct day-to-day account activities and translate marketing objectives into media strategies.
• Direct development of media plans aligned with approved strategy.
• Develop skills and knowledge of assigned Associate(s) and/or Senior Associate(s).
• Supervise and guide Senior Associate(s) and Associate(s) on daily activities.
• Train planning staff in media and marketing disciplines and client business specifics.
• Evaluate performance using the talent development process for team members.
• Provide updates to media and agency partners on project status.
• Maintain ultimate media financial accountability with Client Accounting and agency partners.

Skills

Media planning

Client business

Analysis leadership

Media finance accountability

People development

Agency coordination

Training staff

Performance evaluation

Relationship management

Education

Bachelor's degree in advertising/marketing

Tools

MediaOcean

Prisma

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

This role is within Mindshare, a leading brand within WPP Media, where you will be instrumental in driving Good Growth for clients and all stakeholders through intentional media strategies.

Role Summary & Impact

As a Manager of Planning, you will direct the day-to-day account activities of the group and play a key role in translating marketing and advertising objectives into overall media strategies. You will also direct the development of media plans consistent with the approved strategy. You will be responsible for developing the skills and knowledge of assigned Associate(s) and/or Senior Associate(s).

Skills and Experience

• Partner with the Director on all aspects of communication plan development and recommendations.
• Demonstrate a full understanding of the Client’s businesses as a basis for all future work.
• Determine and supervise the best possible implementation of all approved communication plans and projects.
• Direct marketing and media analyses to support recommendations.
• Act as primary planning/buying integration contact for outside agency partners.
• Supervise, guide and counsel Senior Associate(s) and/or Associate(s) on all day-to-day activities.
• Train planning staff in media and marketing disciplines as well as the specifics of the Client’s business and industry.
• Accurately, objectively, and constructively evaluate the performance of Senior Associate(s) and/or Associate(s) via the talent development process.
• Provide insightful updates to media and agency partners on the status of all account projects.
• Assume ultimate media financial accountability with Client Accounting and agency partners.
• Act with high integrity when managing solid relationships across agency and media partners to ensure brand understanding, more effectively sell ideas, and contribute to positive agency evaluations

Skills and Experience

• A Bachelor’s Degree in advertising, marketing, business administration or communication; OR equivalent professional work experience.
• 3-4 years experience working within strategy/planning, preferably within a media agency setting.
• Previous experience working across all media channels (digital and traditional).
• Previous experience working with tools includingMediaOcean, Prisma is preferred.
• Previous experience working in a data-driven environment is a plus.
• Able to work autonomously in a fast-paced,deadline-orientedenvironment.
• Adaptable to take direction and multi-task.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary, investing in our employees to inspire transformational creativity. We alsoLead Optimistically,firmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at thecutting edgeof marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenwe'retogether, fostering creativity, collaboration, and connection in this open and supportive environment.That'swhywe’veadopted a hybrid approach, with teams in the office around four days a week. If yourequireaccommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Mindshare:

Mindshare, part of WPP, delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.

US Pay Range

$60,000 - $140,000 USD

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As set forth in WPP Media’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.