Manager, Personalization Product Management, Apple Store Online

Socket.dev; Cupertino (CA); On-site; USD 140,000 - 230,000; Full time

Job summary

Apple Store Online is seeking an experienced leader in Product and Program Management to drive personalization capabilities that deliver significant commercial value. You will oversee a high-performing team and coordinate with ML, Data Science, Design, and Marketing to deliver private, relevant customer experiences.

You will guide multi-year technical roadmaps, ensure seamless collaboration across teams, and own end-to-end delivery from ideation to deployment, shaping the future of digital

Qualifications

• 7+ years of product management experience in e-commerce, including direct leadership of complex projects or programs end-to-end and 2 years of people leadership
• Proven track record of leading work across product or program managers, coaching and enabling team members, and empowering them to deliver high-impact results
• Experience building multi-year technical roadmaps that align feature, platform, and capability investments to business priorities
• Deep technical proficiency, with the ability to contribute to solution design and architecture decisions that produce extensible, operationally scalable experiences or platforms
• Proven ability to take high-level concepts through the full product lifecycle — from ideation to detailed planning to delivery — with systematic rigor at each stage
• Experience partnering across business, engineering, and design, with a track record of synthesizing complex information into clear narratives that drive alignment and progress
• BA/BS in Computer Science or a technical degree, or equivalent relevant professional experience

Responsibilities

• Lead a high-performing product and program team focused on customer-facing personalization capabilities delivering commercial value
• Drive strategic implementation of personalization tech including recommendations engine, dynamic merchandising, and privacy-conscious experiences
• Partner with Apple Store Online, ML Engineering, Data Science, Design, and Marketing to deliver timely, relevant experiences for every customer

Skills

Product management

Leadership

Roadmaps

Cross-functional collaboration

Technical proficiency

Lifecycle management

Education

BA/BS in CS or technical degree

Job description

Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work. Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things. Apple is looking for an experienced, dynamic leader of Product and Program Management to join the Apple Store Online Product Team, with a focus on building personalized shopping capabilities. This team is responsible for delivering experiences and capabilities that help customers discover, evaluate, and purchase Apple products in ways that are trustworthy, deeply relevant, and delightful. This is a technical role that links between business, design, and engineering to deliver incredible experiences and products to our customers.

Description

"In this role, you will lead a high-performing team that focuses on customer-facing personalization capabilities that deliver significant commercial value for our organization and represent the future of digital retail. Your team will drive the strategic implementation of cutting-edge personalization technologies that uphold world-class privacy standards, including advanced recommendation engines, dynamic merchandising capabilities, adaptive user interfaces, and personalized lifecycle marketing campaigns that drive customer engagement and revenue growth. This role will require significant partnership with teams across Apple, including Apple Store Online teams, Machine Learning Engineering, Data Science, Design, and Marketing. Success in this role means delivering timely, relevant, and privacy-conscious personalized experiences for every Apple customer."

Minimum Qualifications

• 7+ years of product management experience in e-commerce, including direct leadership of complex projects or programs end-to-end, and 2 years of people leadership
• Proven track record of leading work across product or program managers, coaching and enabling team members, and empowering them to deliver high-impact results
• Experience building multi-year technical roadmaps that align feature, platform, and capability investments to business priorities
• Deep technical proficiency, with the ability to contribute to solution design and architecture decisions that produce extensible, operationally scalable experiences or platforms
• Proven ability to take high-level concepts through the full product lifecycle — from ideation to detailed planning to delivery — with systematic rigor at each stage
• Experience partnering across business, engineering, and design, with a track record of synthesizing complex information into clear narratives that drive alignment and progress
• BA/BS in Computer Science or a technical degree, or equivalent relevant professional experience

Preferred Qualifications

• 3+ years of hiring, developing, and managing product managers
• Proven track record building a portfolio of AI-powered digital commerce experiences—bridging design, technology, and machine learning to power seamless user journeys
• Experience delivering large-scale personalization, recommendation, or dynamic merchandising systems, defining capability stacks that incorporate privacy-first principles
• Expertise in scaling continuous experimentation programs to rigorously test, measure, and improve customer experience and conversion metrics
• Proven ability to navigate ambiguity and operate with ease in fast-paced, rapidly evolving environments
• Exceptional communicator and collaborator who aligns perspectives, drives accountability, and influences across matrixed teams without direct authority
• High self-awareness and humility, with a strong growth mindset and unwavering ownership of team culture and product outcomes