Manager, Paid Social

Publicis Collective; Chicago, Northern (IL, KY); On-site; USD 75,000 - 108,000; Full time

Job summary

Publicis Collective is seeking a Manager, Paid Social to lead day-to-day strategy, activation, optimization, and measurement of paid social campaigns. You will translate client objectives into audience, platform, investment, and measurement plans while ensuring campaigns meet defined KPIs.

This role blends strategic leadership with hands-on execution, mentoring Analysts and Senior Analysts and delivering data-driven insights to drive business outcomes.

Qualifications

• 3+ years of paid social experience.
• Expertise across Meta, TikTok, Snapchat, and Pinterest.
• Ability to translate complex data into clear recommendations.
• Strong client-facing communication and presentation skills.
• Experience leading, coaching, and developing junior team members.
• Strong Excel and PowerPoint skills (Pivot Tables).

Responsibilities

• Lead day-to-day planning, activation, optimization, and measurement of paid social campaigns across platforms.
• Translate client objectives into audience, platform, investment, and measurement strategies.
• Oversee campaign setup, budget pacing, QA, and performance against KPIs.
• Analyze performance and provide actionable insights and data-driven recommendations.
• Mentor Analysts and Senior Analysts with feedback and coaching.
• Review deliverables to maintain high quality and client readiness.
• Partner with cross-functional teams to connect paid social to broader objectives.
• Identify and champion test-and-learn opportunities across audiences and formats.
• Stay ahead of platform changes and apply new opportunities to client challenges.

Skills

Paid social strategy

Platform expertise

Data-driven decisions

Mentoring

Client-facing communication

Project management

Excel skills

Tools

Meta Ads Manager

TikTok For Business

Snapchat Ads

Pinterest Ads

Excel

PowerPoint

Job description

Company description

As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to connect media, data, technology, and teams by what matters most – business outcomes. We’re a full-service media agency where nearly half our experts focus on data, research, analytics, technology, or strategy. At Publicis Collective, 100% of our 2,200 global practitioners can access advanced insights and scale media with precision through our proprietary OS, powering marketing that drives measurable business performance and transformation.

Overview

The Manager, Paid Social leads the day-to-day strategy, activation, optimization, and measurement of paid social campaigns. This person translates client business objectives into high-impact audience, platform, creative, investment, and measurement recommendations, while ensuring campaigns are executed accurately and perform against clearly defined KPIs.

This role is both strategic and hands‑on. The Manager serves as a trusted paid social expert for clients and internal teams, independently develops data‑driven recommendations, and influences decisions through clear, confident communication. The Manager is also accountable for the quality of the team’s work and the development of Analysts and Senior Analysts through coaching, feedback, and effective workload management.

The ideal candidate combines deep platform expertise, analytical rigor, operational discipline, and strong leadership capabilities. They stay ahead of platform changes, challenge conventional thinking, and turn performance data into actions that improve business outcomes.

Responsibilities

• Lead the day-to-day planning, activation, optimization, and measurement of paid social campaigns across multiple platforms.
• Translate client business objectives into clear audience, platform, investment, and measurement strategies.
• Oversee campaign setup, budget pacing, optimization, quality assurance, and performance against client KPIs, identifying risks and corrective actions early.
• Analyze campaign performance to identify actionable insights, develop strategic recommendations, and influence client and stakeholder decisions through data‑driven storytelling.
• Manage, mentor, and develop Analysts and Senior Analysts through regular feedback, hands‑on coaching, workload management, and clear development goals.
• Review team deliverables for accuracy, strategic quality, and client readiness, and establish a consistently high standard for the work.
• Partner with cross‑functional and client teams to deliver integrated solutions that connect paid social performance to broader media and business objectives.
• Identify and champion test‑and‑learn opportunities across audiences, creative, placements, platforms, and measurement approaches.
• Maintain expertise in platform capabilities, measurement developments, and emerging best practices, applying new opportunities to client business challenges.

Qualifications

RequiredQualifications:

• 3+ years of directly related paid social experience, including hands‑on campaign planning, activation, optimization, and performance analysis.
• Demonstrated expertise across major paid social platforms, including Meta, TikTok, Snapchat, and Pinterest.
• Proven ability to translate complex campaign data into clear, actionable recommendations that influence client or stakeholder decisions.
• Strong understanding of paid social strategy, audience development, creative best practices, budget management, platform measurement, and performance optimization.
• Experience leading, coaching, and developing junior team members while maintaining a high standard of work quality.
• Strong client‑facing communication and presentation skills, with the judgment and confidence to lead performance conversations and defend strategic recommendations.
• Exceptional organization, attention to detail, and project management skills, with a track record of managing multiple priorities in a fast‑paced environment.
• Strong Excel and PowerPoint skills, including Pivot Tables,lookupfunctions, and performance reporting.

PreferredQualifications:

• Working knowledge of platform attribution, conversion measurement, brand lift, incrementality, and test design.
• Experience leveraging social platform APIs to improve campaign execution, reporting, or operational efficiency.
• Formal people‑management experience.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $75,050.00 - USD $107,835.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/26/2026.