Associate Director, Paid Social

Publicis Group; New York (NY); On-site; USD 97,000 - 127,000; Full time

Job summary

Publicis Groupe seeks an Associate Director, Paid Social to lead a high-performing team and develop innovative social strategies that meet client business objectives. You will translate goals into actionable plans, manage up to 3 direct reports, and maintain strong client relationships across platforms.

The role emphasizes data-driven performance, cross-functional collaboration, and mentorship to grow junior practitioners while driving account growth and best practices across the agency.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications or equivalent.
• 5+ years of social media experience in performance media; client side or agency preferred
• 2+ years of demonstrated success in managing and leading a team of performance media specialists
• Proven experience managing large-scale performance media campaigns; experience with social commerce campaigns a plus
• Expert understanding of channel landscape, buying platforms and new / evolving product offerings
• Experience with campaign management/ad serving technology (i.e. Double Click, DoubleVerify and social platforms: Facebook, TikTok, Pinterest & Snapchat)
• Demonstrated proficiency with MS Office (Word, Excel, PowerPoint)

Responsibilities

• Oversee paid social campaigns across Meta, TikTok, Pinterest, Reddit and Snapchat ensuring on-time delivery and budget.
• Lead the development of data-driven performance media plans aligned with client objectives.
• Provide strategic direction and mentorship to junior team members.
• Build strong client relationships and communicate opportunities, risks and impacts.
• Collaborate with cross-functional teams to ensure unified communication and efficient processes
• Analyze paid social performance data to extract insights and actionable next steps
• Drive adoption of best practices and continuous improvement within the team

Skills

Social strategy

Team leadership

Performance media

Client communication

Analytics & reporting

Campaign optimization

Education

Bachelor's degree in Marketing/Advertising/Communications or equivalent

Tools

DoubleClick

DoubleVerify

Facebook

TikTok

Pinterest

Snapchat

MS Office

Job description

Company description

Publicis Media harnesses the power of modern media through global agency brands Publicis Collective, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media's digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.

Overview

The Associate Director, Paid Social is responsible for developing innovative social strategies to meet and exceed client business objectives and spearhead social programs. Works with media team to translate the client goals and objectives into actionable items. This role is responsible for leading a group of social media practitioners while fostering integration/communication across all departments and partner agencies.

The Associate Director will report to the Vice President and manage up to 3 direct reports.

Responsibilities

• Oversee the flawless execution of paid social media campaigns across Meta, TikTok, Pinterest, Reddit and Snapchat, ensuring all initiatives are delivered on time, within budget, and meet or exceed the performance goals while maintaining the highest standard of quality
• Lead the development and presentation of comprehensive, data-driven performance media plans that align with client objectives and broader marketing initiatives
• Ensure ongoing team delivery of account optimizations, recommendations/proposals, testing schedules and media analysis
• Facilitate the development and documentation of best practices to improve operational efficiencies within the team and the group
• Build and maintain strong, trust-based relationships with key clients, ensuring their needs and objectives are met or exceeded
• Be well-attuned to client goals, market and needs, while keeping leadership informed of key opportunities, risks and business impacts
• Effectively oversee day-to-day client communication, ensuring all team deliverables meet high client-facing standards
• Identifies and drives innovative opportunities for account growth, including new platforms, tactics and technologies that align with client goals
• Provide strategic direction and mentorship to junior team members, helping them develop their own strategic thinking
• Lead the team in analyzing paid social performance data, extracting meaningful insights, and recommending actionable next steps. Ensures reporting is thorough and delivers value to clients
• Drive team adoption of account management best practices through example setting, positive reinforcement and ongoing feedback
• Collaborate closely with cross-functional teams to ensure unified communication, streamlined processes and creative problem-solving towards client-focused solutions
• Demonstrate a deep understanding of performance media strategies, tools and industry trends, consistently applying this knowledge to drive client success
• Provide thought leadership within the agency, contributing to internal knowledge sharing and development initiatives
• Continuously seek out opportunities to enhance personal and team expertise, including adopting new technologies and methodologies

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications or equivalent field of study
• 5+ years of social media experience in performance media; client side or agency preferred
• 2+ years of demonstrated success in managing and leading a team of performance media specialists
• Proven experience managing large-scale performance media campaigns; experience with social commerce campaigns a plus
• Expert understanding of channel landscape, buying platforms and new / evolving product offerings
• Experience with campaign management/ad serving technology (i.e. Double Click, DoubleVerify and social platforms: Facebook, TikTok, Pinterest & Snapchat)
• Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
• Demonstrated problem solving, organization, time management and project management skills
• Ability to develop and implement comprehensive performance media strategies aligned with client goals
• High attention to detail and the ability to move at an agile pace, capable of managing multiple campaigns and projects simultaneously
• Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors
• Strong analytics, quantitative and problem-solving skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations
• Excellent verbal and written communication skills; the ability to think on your feet, to be creative and talk knowledgeably about digital media and its implications on today’s businesses
• Ability to move fast, be bold and thrive in a dynamic, quickly changing environment
• Interest in being a part of a start-up division with hands on approach to all phases of the media process

Additional information

Our Publicis Groupe motto \"Viva La Différence\" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation

Compensation Range: USD $97,375.00 - USD $127,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/6/2026.