Manager, Paid Search (B2B)

Dentsu Aegis Network Ltd.; Detroit (MI); On-site; USD 51,000 - 84,000; Full time

Job summary

A leading company in digital marketing is seeking a Manager, Paid Search (B2B) to support key clients from a remote setup, preferably in Michigan. This role encompasses analytical and strategic campaign management, focusing on performance optimization and effective client communication. Applicants should have 2-3 years of paid search experience and relevant certifications.

Benefits

Medical, vision, and dental insurance

Life insurance

401k

Flexible paid time off

Paid parental leave

15 paid holidays per year

Qualifications

• 2-3+ years of paid search experience, with a focus on campaign management.
• Google Certification (Fundamentals), Analytics, and Adwords Certification.

Responsibilities

• Monitor and optimize paid search campaigns to meet performance goals.
• Create performance reports and provide actionable insights based on data.
• Manage client communication and strengthen relationships across teams.

Skills

Client Communication

Data Analysis

PPC Best Practices

Performance Reporting

Education

Bachelor's degree

Tools

Google Ads

Google Analytics

Job description

Manager, Paid Search (B2B) page is loaded

Manager, Paid Search (B2B)

Apply locations USA – Remote – Michigan – Eastern Time USA – Remote – Michigan – Central Time USA - Remote - Georgia USA - Remote - Illinois time type Full time posted on Posted 2 Days Ago job requisition id R1090767

Job Description:

Carat is looking to add a Manager, Paid Searchto its team, supporting one of its largest clients. Reporting to the Associate Director, Digital, this client-facing role is a balance of analytical and executional, where you will be a mentor to junior teammates and help manage projects and daily activities.This role can be based remotely, though a Detroit-based candidate is preferred.

You Will:

• Monitor and optimize campaigns to performance goals

• Provide insights on campaign and industry trends, and present these insights to the client

• Create and interpret performance reports to provide actionable insights

• Ensure campaigns use best PPC practice guidelines

• Help execute PPC campaigns; account setup, uploading keywords, ad creatives and ad extensions, strategy and tactical development, and organization

• Produce raw data to create performance reports

• Attend and contribute to weekly calls and meetings

• Build strong relationships across PPC and Client Services teams

You Have:

• 2-3+ years of paid search experience (where paid search was the predominant part of your responsibilities)

• Bachelor's degree

• Comfort managing client communication without requiring Account Supervisor involvement

• 1+ years of experience drawing important analysis from data and making specific recommendations – i.e. adapted to change strategies and recommendations based on data sets

• Well versed in client KPI's, specifically in Direct Response

• An understanding of Display Media, SEO, Affiliates, Feeds, Mobile, Social and Attribution and influence on Paid Search Activities

• Client-facing presentation experience

• Google Certification (Fundamentals), Analytics and Adwords Certification

• Exposure to paid social, preferably LinkedIn Ads

#LI-JK1 #LI-Remote

The annual salary range for this position is $51,000-$83,375. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include: Medical, vision, and dental insurance, Life insurance, Short-term and long-term disability insurance, 401k, Flexible paid time off, at least 15 paid holidays per year, paid sick and safe leave, and paid parental leave.

Location:

USA – Remote – Michigan – Eastern Time

Brand:

Carat

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color , national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [e-mail] by clicking on the link to let usknow the nature of your accommodation request and your contact information. We are here to support you.

Can’t find a suitable job? Sign up for job alerts tailored to your interests and be first in line for new opportunities.

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact.

Be a force for good . Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet.

Dream loud . In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future.

Team without limits . We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.