Manager, Paid Search (B2B)

Dentsu Aegis Network Ltd.; Detroit (MI); On-site; USD 51,000 - 84,000; Full time

Job summary

A leading advertising agency is seeking a Manager for Paid Search (B2B). This role combines both analytical and execution responsibilities and includes mentoring junior teammates while managing projects. The ideal candidate will have significant experience in paid search, client relations, and a passion for data-driven marketing.

Benefits

Medical, vision, and dental insurance

401k plan

Flexible paid time off

Paid parental leave

At least 15 paid holidays per year

Qualifications

• 2-3+ years of paid search experience.
• Comfort with client communication.
• Experience with presentations for clients.

Responsibilities

• Monitor and optimize campaigns to meet performance goals.
• Create performance reports and provide actionable insights.
• Attend weekly calls with clients and teams.

Skills

Client communication

Data analysis

PPC optimization

Presentation skills

KPI understanding

Education

Bachelor's degree

Tools

Google Analytics

Adwords

LinkedIn Ads

Job description

Manager, Paid Search (B2B) page is loaded

Manager, Paid Search (B2B)

Apply locations USA – Remote – Michigan – Eastern Time USA – Remote – Michigan – Central Time USA - Remote - Georgia USA - Remote - Illinois time type Full time posted on Posted 2 Days Ago job requisition id R1090767

Job Description:

Carat is looking to add a Manager, Paid Searchto its team, supporting one of its largest clients. Reporting to the Associate Director, Digital, this client-facing role is a balance of analytical and executional, where you will be a mentor to junior teammates and help manage projects and daily activities.This role can be based remotely, though a Detroit-based candidate is preferred.

You Will:

• Monitor and optimize campaigns to performance goals

• Provide insights on campaign and industry trends, and present these insights to the client

• Create and interpret performance reports to provide actionable insights

• Ensure campaigns use best PPC practice guidelines

• Help execute PPC campaigns; account setup, uploading keywords, ad creatives and ad extensions, strategy and tactical development, and organization

• Produce raw data to create performance reports

• Attend and contribute to weekly calls and meetings

• Build strong relationships across PPC and Client Services teams

You Have:

• 2-3+ years of paid search experience (where paid search was the predominant part of your responsibilities)

• Bachelor's degree

• Comfort managing client communication without requiring Account Supervisor involvement

• 1+ years of experience drawing important analysis from data and making specific recommendations – i.e. adapted to change strategies and recommendations based on data sets

• Well versed in client KPI's, specifically in Direct Response

• An understanding of Display Media, SEO, Affiliates, Feeds, Mobile, Social and Attribution and influence on Paid Search Activities

• Client-facing presentation experience

• Google Certification (Fundamentals), Analytics and Adwords Certification

• Exposure to paid social, preferably LinkedIn Ads

#LI-JK1 #LI-Remote

The annual salary range for this position is $51,000-$83,375. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include: Medical, vision, and dental insurance, Life insurance, Short-term and long-term disability insurance, 401k, Flexible paid time off, at least 15 paid holidays per year, paid sick and safe leave, and paid parental leave.

Location:

USA – Remote – Michigan – Eastern Time

Brand:

Carat

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color , national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

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