Manager, Paid Media and Acquisition

Jobgether; United States; A distancia; USD 90.000 - 102.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Stock options

401(k)

Remote work flexibility

Paid time off

Descripción de la vacante

Jobgether seeks a seasoned paid media leader to own strategy, execution, and optimization across Google Ads, Meta Ads, and Microsoft Ads. You will structure campaigns for ecommerce growth and multi-location demand, manage budgets and audiences, and drive scalable learnings with a data-driven mindset.

You will lead innovative testing, align with creative teams, and build playbooks to accelerate performance across corporate and franchise locations, embracing AI tools to improve efficiency and

Formación

• Minimum 5 years hands-on paid media experience with Google Ads and Meta Ads.
• Experience managing paid media strategy, budgets, optimization, and performance for ecommerce or multi-location businesses.
• Strong understanding of ROAS, MER, CAC, CPA, conversion rate, LTV, attribution, and revenue growth.
• Excellent analytical skills; translate data into actionable recommendations.
• Experience with testing, creative optimization, and landing-page CRO collaboration.
• GA4 and Google Tag Manager knowledge; resolve tracking and attribution issues.
• Excellent communication; serve as primary contact for clients and stakeholders.
• Ability to independently manage priorities and build processes with minimal oversight.
• Experience transitioning paid media from agency to in-house is a plus.
• Experience managing campaigns across multiple markets/locations is preferred.
• AI-forward mindset; using AI tools to improve campaign workflows.

Responsabilidades

• Own day-to-day strategy, execution, optimization, and performance of paid media campaigns across Google Ads, Meta Ads, and Microsoft Ads.
• Develop campaign structures that support ecommerce revenue growth and location-level demand generation, including search, Shopping, Performance Max, and paid social.
• Manage campaign budgets, targeting, bidding, audiences, creative, product feeds, and other platform-level optimization levers.
• Lead paid media budget allocation, forecasting, pacing, and investment decisions across channels, campaigns, and locations.
• Identify opportunities to scale profitable growth while balancing short-term efficiency with long-term customer acquisition goals.
• Build and manage a creative testing roadmap, partnering with creative and brand teams to develop concepts, briefs, and iterations based on campaign insights.
• Design and execute structured experiments across audiences, campaigns, landing pages, products, offers, and channels, documenting results and turning successful tests into repeatable playbooks.
• Own performance reporting and analytics, using GA4, Google Tag Manager, advertising platforms, attribution tools, and relevant business metrics to guide decisions.
• Monitor tracking and attribution discrepancies, identify measurement gaps, and collaborate with internal teams to resolve issues.
• Partner with product, ecommerce, CRO, creative, and development teams to improve landing pages and conversion experiences.
• Develop paid media strategies for corporate and franchise locations, supporting market expansion and new location launches.
• Serve as a primary paid media contact for franchise owners, translating performance data into practical recommendations and scalable processes.
• Use AI tools and automation to improve campaign development, reporting, analysis, QA, creative iteration, and operational efficiency.
• Help transition paid media capabilities from an external agency to an internal function, building the infrastructure and processes needed for continued growth.

Conocimientos

Google Ads

Meta Ads

Microsoft Ads

Paid media strategy

Performance marketing

Analytics

GA4

Google Tag Manager

Campaign optimization

Franchise/ multi-location

Herramientas

GA4

Google Tag Manager

AI tools for marketing

Marketing automation

Descripción del empleo

Accountabilities

• Own the day-to-day strategy, execution, optimization, and performance of paid media campaigns across Google Ads, Meta Ads, and Microsoft Ads.
• Develop campaign structures that support ecommerce revenue growth and location-level demand generation, including search, Shopping, Performance Max, and paid social.
• Manage campaign budgets, targeting, bidding, audiences, creative, product feeds, and other platform-level optimization levers.
• Lead paid media budget allocation, forecasting, pacing, and investment decisions across channels, campaigns, and locations.
• Identify opportunities to scale profitable growth while balancing short-term efficiency with long-term customer acquisition goals.
• Build and manage a creative testing roadmap, partnering with creative and brand teams to develop concepts, briefs, and iterations based on campaign insights.
• Design and execute structured experiments across audiences, campaigns, landing pages, products, offers, and channels, documenting results and turning successful tests into repeatable playbooks.
• Own performance reporting and analytics, using GA4, Google Tag Manager, advertising platforms, attribution tools, and relevant business metrics to guide decisions.
• Monitor tracking and attribution discrepancies, identify measurement gaps, and collaborate with internal teams to resolve issues.
• Partner with product, ecommerce, CRO, creative, and development teams to improve landing pages and conversion experiences.
• Develop paid media strategies for corporate and franchise locations, supporting market expansion and new location launches.
• Serve as a primary paid media contact for franchise owners, translating performance data into practical recommendations and scalable processes.
• Use AI tools and automation to improve campaign development, reporting, analysis, QA, creative iteration, and operational efficiency.
• Help transition paid media capabilities from an external agency to an internal function, building the infrastructure and processes needed for continued growth.

Requirements:

• At least 5 years of hands-on paid media experience, with strong expertise in Google Ads and Meta Ads; Microsoft Ads experience is preferred.
• Proven experience managing paid media strategy, budgets, optimization, and performance for a direct-to-consumer, ecommerce, or multi-location business.
• Strong understanding of performance marketing metrics, including ROAS, MER, CAC, CPA, conversion rate, customer lifetime value, attribution, and revenue growth.
• Excellent analytical skills, with the ability to diagnose performance challenges, identify growth opportunities, and translate data into actionable recommendations.
• Experience with structured testing, creative optimization, and collaboration on landing-page and conversion-rate optimization.
• Strong GA4 and Google Tag Manager knowledge, including experience identifying and resolving tracking and attribution issues.
• Excellent communication skills and experience serving as a primary point of contact for clients, franchise owners, or business stakeholders.
• Ability to independently manage priorities, make informed decisions, and build processes and playbooks with minimal oversight.
• Experience transitioning paid media operations from an agency to an in-house team is a strong plus.
• Experience managing campaigns across multiple markets, locations, or territories is preferred.
• An AI-forward mindset, with experience using AI tools to improve campaign execution, analysis, reporting, QA, and workflows.
• Relevant certifications are preferred, including Google Ads Search, Shopping, and Measurement; Meta Certified Media Buying Professional; Microsoft Advertising; and Google Analytics (GA4).

Benefits:

• Salary: $90,000–$102,000 per year.
• Performance-based bonus opportunity of up to 10%.
• Eligibility for employee stock options after one year.
• Paid time off and paid holidays.
• Professional development stipend.
• Comprehensive health benefits, including medical, dental, and vision coverage.
• Additional voluntary benefits.
• 401(k) retirement program.
• Remote work flexibility.
• Significant autonomy and the opportunity to build scalable paid acquisition systems from the ground up.
• Opportunity to contribute to nationwide expansion and support franchise entrepreneurs through marketing and digital growth.