Manager, Paid Media & Acquisition

Bally's Interactive; Rock Island (IL); On-site; USD 90,000 - 110,000; Full time

Job summary

Bally's Interactive is seeking a senior paid media professional in the United States to plan, execute, and optimize multi-channel campaigns across digital and traditional channels.

You will own budgets, forecast volume, and coordinate with Creative, Brand, CRM, and Analytics to align messaging and offers. The role emphasizes AI-powered bidding, rapid tests, and measuring offline impact with geo-lift and attribution.

Qualifications

• Experience in planning and optimizing paid media across digital and traditional channels.
• Strong budget management and forecasting skills.
• Ability to work cross-functionally with creative, brand, CRM and analytics teams.
• Familiarity with AI-enabled bidding, optimization and attribution concepts.

Responsibilities

• Plan, execute, and optimize programmatic, mobile/UA, and CTV/OTT campaigns for new customer acquisition.
• Manage always-on and campaign budgets; reallocate spend in-flight based on performance.
• Own audience strategy: first-party data, lookalikes, contextual, and state-specific segmentation for regulated markets.
• Negotiate with agencies, networks, and platforms to secure premium inventory and stay ahead of product changes.
• Plan and manage OOH, TV, and radio campaigns tied to launches, promotions, and the sports calendar.
• Negotiate rates and placements with media vendors and manage flighting.
• Time offline media to amplify key digital acquisition moments.
• Measure offline impact through geo-lift, search lift, and promo code attribution.
• Own the end-to-end paid media budget, forecasting spend and new customer volume by channel.
• Partner with Creative, Brand, CRM, and Analytics to keep messaging and offers consistent.
• Report performance, pacing, and recommendations to marketing leadership.
• Deploy AI-powered bidding, budget allocation, and targeting tools to improve media efficiency.
• Run high-velocity AI-driven creative and offer tests, and scale winners quickly.
• Build dashboards and predictive models (LTV, media mix) to guide budget shifts before spend is wasted.
• Partner with Data Science on attribution models that fairly credit digital and offline media.
• Pilot emerging AI and adtech tools and bring the best into the always-on stack.

Job description

Responsibilities:

Digital Media

• Plan, execute, and optimize programmatic, mobile/UA, and CTV/OTT campaigns that drive new customer acquisition
• Manage always-on and campaign budgets, reallocating spend in-flight based on performance
• Own audience strategy: first-party data, lookalikes, contextual, and state-specific segmentation for regulated markets
• Negotiate with agencies, networks, and platforms to secure premium inventory and stay ahead of product changes

Traditional & Offline Media

• Plan and manage OOH, TV, and radio campaigns tied to launches, promotions, and the sports calendar
• Negotiate rates and placements with media vendors and manage flighting
• Time offline media to amplify key digital acquisition moments
• Measure offline impact through geo-lift, search lift, and promo code attribution

Cross-Channel Planning

• Own the end-to-end paid media budget, forecasting spend and new customer volume by channel
• Partner with Creative, Brand, CRM, and Analytics to keep messaging and offers consistent
• Report performance, pacing, and recommendations to marketing leadership

AI, Optimization & Performance Analysis

• Deploy AI-powered bidding, budget allocation, and targeting tools to improve media efficiency
• Run high-velocity AI-driven creative and offer tests, and scale winners quickly
• Build dashboards and predictive models (LTV, media mix) to guide budget shifts before spend is wasted
• Partner with Data Science on attribution models that fairly credit digital and offline media
• Pilot emerging AI and adtech tools and bring the best into the always-on stack

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Salary: $90,000 - $110,000 USD

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