Manager, Packaged Snacks

Wawa, Inc.; Media (Delaware County); On-site; USD 110,000 - 170,000; Full time

Job summary

Wawa, Inc. is seeking a Manager, Packaged Snacks to provide strategic leadership for the Packaged Snacks portfolio, including salty snacks, candy, nuts, and breakfast snacks. You will define and execute category plans, work with cross-functional teams, and drive growth aligned with the long-range plan.

Responsibilities include leading category initiatives, developing budgets, and fostering alliances with manufacturers and suppliers to optimize performance and market impact.

Responsibilities

• Develop category plans for Packaged Snacks aligned with corporate goals and strategies, using insights and market trends.
• Define roles, strategies, and opportunities for Packaged Snacks categories, optimizing space, pricing, assortment and promotions by market.
• Lead the project-planning cycle for category initiatives, including resets, new launches, seasonal programs, and promotions.
• Develop, monitor, and reforecast budgets and financial plans to support the corporate plan; set targets and hurdle rates.
• Foster strategic alliances with manufacturers, distributors, and suppliers to drive growth and ensure supply continuity.
• Partner with Marketing Research and vendors to conduct consumer and shopper research to meet objectives.
• Collaborate with Space Planning, Advertising, Loyalty, Digital, and Retail Media to maximize the impact of marketing funds.

Job description

Soar with us at Wawa.
We believe we can make life a little better every day - one smile, hoagie, or experience at a time. And there's one secret ingredient that truly sets Wawa apart: Our Associates. At Wawa, you'll be part of a caring team that's dedicated to helping all of us fly high - together. We're team players, day-brighteners, and go-getters: and we know that Wawa is a place where we can build skills to thrive and open doors to new career opportunities. We're proud to be a part of a winning team of Associate owners who shape our success. We're committed to helping our communities and one another at every turn, because we know that when we fly together, there's no limit to how far we can go.

Ready to be part of a team that helps you reach new heights? Join our flock and get ready to soar.

Job Description

Soar with us at Wawa.
We believe we can make life a little better every day - one smile, hoagie, or experience at a time. And there's one secret ingredient that truly sets Wawa apart: Our Associates. At Wawa, you'll be part of a caring team that's dedicated to helping all of us fly high - together. We're team players, day-brighteners, and go-getters: and we know that Wawa is a place where we can build skills to thrive and open doors to new career opportunities. We're proud to be a part of a winning team of Associate owners who shape our success. We're committed to helping our communities and one another at every turn, because we know that when we fly together, there's no limit to how far we can go. Ready to be part of a team that helps you reach new heights? Join our flock and get ready to soar.
Job Title: Manager, Packaged Snacks
Location: Corporate
Department: Marketing
Compensation & Bonus Level: Manager
Job Summary: Provide strategic leadership in attaining or exceeding corporate and strategic goals for the Packaged Snacks categories. The role is accountable for the strategy, performance, and growth of the Packaged Snacks portfolio, including salty snacks, candy, gum and mints, packaged cake, cookies and crackers, nuts, meat snacks, and nutritional, energy, and breakfast snacks. Define, develop, and implement, with key cross-functional stakeholders, the strategic business and marketing plans required to ensure controllable category and cross-category contribution to the long-range plan. Utilize servant leadership principles that will aid in partnership development and team building.

Principal Duties

• Develop and execute category plans for the Packaged Snacks portfolio that are aligned with and support corporate goals and strategies. Use consumer research, shopper insights, and market trends to ensure that the "Voice of the Customer" is included in all plans. Ensure the annual category planning process drives continuous improvement, innovation, and profitable growth.
• Define the role, strategies, tactics, and opportunities for Packaged Snacks categories, including salty snacks, candy, gum and mints, packaged cake, cookies and crackers, nuts, meat snacks, and nutritional, energy, and breakfast snacks. Optimize space, pricing, assortment, promotions, innovation, and merchandising by market to increase sales, margin, market share, category growth, and basket attachment while meeting current and future consumer demand. Ensure Category Planning Teams are aligned with category plans, pricing and promotional strategies, assortment decisions, and execution priorities.
• Lead the project-planning cycle to ensure completion of key Packaged Snacks initiatives, including category resets, new product launches, seasonal programs, and promotional events. Develop, monitor, and reforecast financial plans and budgets that support the corporate financial plan. Establish category targets and hurdle rates for sales, units, gross profit, margin, market share, inventory productivity, vendor funding, and other quantitative and qualitative measures of performance.
• Develop and nurture strategic alliances with Packaged Snacks manufacturers, distributors, and suppliers to identify synergies, accelerate innovation, promote mutual growth, maximize resources and vendor funding, ensure consumer focus, and capitalize on market opportunities. Work cross-functionally with Supply Chain, Logistics, and suppliers to improve service levels, inventory health, product availability, cost management, and continuity of supply.
• Partner with the Marketing Research team and strategic vendor partners to conduct consumer, shopper, and occasion-based research needed to meet Packaged Snacks category objectives. Conduct competitive and market research to identify emerging flavors, formats, pack sizes, health and wellness trends, seasonal opportunities, and innovation that maximize, monitor, evaluate, and benchmark category plans and financial performance.
• Work with Space Planning and other Category Teams to optimize Packaged Snacks space allocations, adjacencies, displays, impulse placement, assortment productivity, and category performance across store formats and markets.
• Work with Advertising, Loyalty, Digital, and Retail Media teams to maximize the impact of funds and resources used to promote Packaged Snacks. Develop and execute advertising and promotional programs that drive trial, frequency, basket attachment, seasonal relevance, and profitable category growth while supporting corporate initiatives.
• Work with the Marketing Analytical Center of Excellence and Finance to