Manager, On-Premise National Accts

diageo; World Trade Center (NY); Hybrid; USD 120,000 - 160,000; Full time

Job summary

Diageo is seeking a National Key Accounts Manager - On Premise to lead strategic partnerships with national chain customers, driving profitable growth and delivering best-in-class commercial execution across the portfolio.

You will serve as the primary day-to-day lead for assigned accounts, building executive relationships with key stakeholders, coordinating cross‑functional teams, and shaping menu strategy, brand activation and experiential programs to strengthen Diageo's leadership in the

Qualifications

• Strong commercial acumen and strategic thinking.
• Experience in managing luxury or premium brands preferred.
• Ability to influence executives and cross-functional teams.

Responsibilities

• Strategic Account Leadership & Luxury Portfolio Growth: Develop multi-year plans for high-image on-premise customers; drive distribution and share of wallet; identify hospitality trends and opportunities; align objectives with customer priorities; negotiate national agreements and brand activation.
• Executive Relationship Management: Build relationships with C-suite and hospitality leaders; manage executive level communications; develop Joint Business Plans; influence menu strategy and experiential programming; position Diageo as preferred partner.
• Luxury Brand Activation & Consumer Experience: Lead consumer engagement programs; partner on elevated activations and chef collaborations; ensure luxury standards in activations; drive menu prominence and signature cocktails; leverage cultural moments for brand presence.
• Commercial Excellence & Business Performance: Own annual customer planning and forecasting; manage investments and promotions; analyze data to drive growth and ROI.

Job description

About us

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world's most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life's moments - from everyday connections to landmark celebrations.

Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.

Join us and play your part in making life's moments mean a little more.

About the Function

Sales is where our brands meet the real world.

This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter.

It's a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You'll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.

About this role

The National Key Accounts Manager - On Premise is responsible for managing Diageo's strategic partnerships with national chain customers, driving profitable growth across the portfolio, and delivering best-in-class commercial execution. This role develops and executes customer business plans that align Diageo's priorities with customer objectives to accelerate distribution, menu presence, consumer engagement, and share growth.

The Manager serves as the primary day-to-day lead for assigned accounts, building strong relationships with key customer stakeholders and identifying opportunities to grow the business. Working cross-functionally with Sales, Marketing, Finance, Category Management, Customer Marketing, and distributor partners, this role ensures the successful execution of customer strategies and commercial initiatives.

Success in this role requires strong commercial acumen, strategic thinking, analytical capabilities, and the ability to influence both internal and external stakeholders. The National Key Accounts Manager is accountable for delivering business results, strengthening customer partnerships, and advancing Diageo's growth agenda through disciplined planning, collaboration, and execution.

Key Responsibilities

Strategic Account Leadership & Luxury Portfolio Growth

• Develop and execute multi-year strategic business plans for a portfolio of high-image and luxury on-premise customers.
• Drive profitable growth through expanded distribution, premiumization, reserve portfolio penetration, and increased share of wallet.
• Identify emerging hospitality trends, consumer behaviors, and cultural opportunities that support long-term growth.
• Establish Diageo as a strategic business partner, not simply a supplier, by aligning commercial objectives with customer priorities.
• Negotiate complex national agreements, strategic partnerships, sponsorships, and brand activation opportunities that maximize both commercial return and brand equity.

Executive Relationship Management

• Build trusted relationships with C-suite executives, beverage directors, culinary leaders, procurement stakeholders, ownership groups, and hospitality influencers.
• Serve as the executive point of contact for Diageo's most prestigious on-premise customers.
• Develop Joint Business Plans that create mutual value and deliver measurable business outcomes.
• Influence menu strategy, cocktail innovation, whiskey and tequila programs, back-bar standards, and experiential programming.
• Foster relationships that position Diageo as the preferred partner for innovation, luxury experiences, and industry leadership.

Luxury Brand Activation & Consumer Experience

• Lead the development of best-in-class consumer engagement programs that enhance brand visibility and create memorable guest experiences.
• Partner with marketing teams to bring luxury brands to life through elevated activations, experiential events, chef collaborations, mixology partnerships, VIP programming, and cultural moments.
• Ensure customer activations maintain luxury standards and reinforce premium brand positioning.
• Drive menu prominence, featured serves, signature cocktails, and experiential rituals that increase consumer consideration and purchase intent.
• Identify opportunities to integrate brands into key cultural moments, sporting events, entertainment platforms, and lifestyle experiences.

Commercial Excellence & Business Performance

• Own annual customer business planning, forecasting, investment strategy, and performance management.
• Deliver Annual Operating Plan objectives across volume, NSV, profit, market share, and distribution targets.
• Manage customer investment and promotional funding to ensure strong ROI and sustainable growth.
• Utilize consumer, category, syndicated, and customer data to develop actionable insights and growth strategi