Manager, Omnichannel & Promotional Marketing

The Estée Lauder Companies Inc.; Blaine (MN); On-site; USD 77,000 - 126,000; Full time

Job summary

The Estée Lauder Companies Inc. is seeking a Manager of Omnichannel & Promotional Marketing to lead strategic digital initiatives that support the salon and guest experience across North America.

This role drives omni-channel campaigns, partners with digital vendors, and leverages data to enhance guest satisfaction, retention and growth. With a bachelor’s degree (MBA a plus) and 10+ years marketing experience, you will navigate a fast-paced environment, manage complex programs, and collaborate

Qualifications

• Bachelor’s degree required; MBA a plus.
• 10+ years of related marketing experience with omnichannel exposure.
• Strong problem solving, leadership and analytical skills; travel 5-10%.

Responsibilities

• Lead omnichannel and promotional marketing across NA; drive digital tool strategy.
• Coordinate with vendors and internal partners to execute programs.
• Analyze data to deliver insights, optimize campaigns and grow loyalty.

Skills

Omnichannel marketing

CRM tools

Data-driven insights

Cross-functional collaboration

Vendor management

Communication skills

Problem solving

Marketing strategy

Analytics

Education

Bachelor’s degree

MBA

Tools

CRM tools

Asset management tools

Job description

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

Description

Manager of Omnichannel & Promotional Marketing is a critical role responsible for ensuring seamless and effective vision, strategy and delivery of digital tools that support the physical salon, artist and guest experience. This role is responsible for supporting the global vision and strategy, while also delivering upon the execution for North America. Support key initiatives within a salon omni-channel journey, delivering incremental artist and guest satisfaction, incremental salon visits, improved salon efficiencies and guest retention and advocacy. Cultivate and maintain strong network of partners & vendors, as well as support new digital initiatives that transform ways of working and business impact, ensuring rapid adoption and optimal execution of all tools, technologies, best practices, enhancements and more to build our brand equity and fuel profitable growth throughout our ecosystem. Example of tools including hair & scalp check technologies for stores & salons, salon appointment booking experiences, marketing libraries for salons and sales teams, salon e-commerce support, etc. Be the marketing liason for key digital partners within the organization, such as with Aveda’s e-commerce businesses and networks, as well as support the overall omnichannel promotional strategy and calendar.

Qualifications

Bachelor’s degree required, MBA a plus. 10+ years of experience of related marketing experience and at least 2 years’ experience in omnichannel related. 5-10% travel time. Proven consumer marketing experience in creating Omni-channel experiences that will drive traffic across channel ecosystem via high conversion experiences that fuels loyalty and increasing lifetime value of consumer. Problem solving and thought leadership skills. Proven success leading direct communication and traffic driving programs across channels. Excellent financial, quantitative and analytical skills. Demonstrated ability to lead projects requiring synthesis of data into actionable insights. Ability to work consistently and urgently in a faced-paced environment. Knowledgeable about CRM tools, asset management tools, emerging digital technologies and omnichannel capabilities. Excellent communication, presentation, cross functional collaboration and relationship building skills are critical. Responsible at managing vendor partenrships. Authentic Alignment with the Aveda Mission.

Pay Range

The anticipated base salary range for this position is $76,500.00 to $125,650.00. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results. In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage (medical, dental, and vision insurance), wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.

Equal Opportunity Employer

It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices.

Michigan Applicants

Persons with disabilities needing accommodations for employment must notify the company in writing of the need for an accommodation within 182 days after the date the person with a disability knew or reasonably should have known that an accommodation was needed.

Philadelphia Applicants

Philadelphia's Fair Chance Hiring Law

Rhode Island Applicants

The company is subject to chapters 29-38 of title 28 of the general laws of Rhode Island and is therefore covered by the state's workers' compensation law.