Manager of Strategy and Growth

adventhealth; Daytona Beach (FL); On-site; USD 74,000 - 137,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Paid Time Off

403(b) Retirement Plan

Parental Leave

Career Development

Well-being Resources

Mental Health Support

Pet Benefits

Job summary

AdventHealth Daytona Beach is seeking a marketing leader to drive community-based initiatives and strategic partnerships. You will oversee development of marketing materials, digital strategy, and market research to grow the AdventHealth brand in the region.

This full-time, day-shift role requires strong project management and a proven ability to translate data into actionable plans, with travel up to 75% within the territory and to sales meetings as needed.

Qualifications

• Proficiency in Microsoft Office (Excel, Outlook, Access, PowerPoint, Word)
• Strong coordination and project management skills
• Ability to supervise and manage business development initiatives
• Ability to understand, interpret and apply detailed and complex information
• Effective interpersonal and active listening skills
• Readable and clear English communication
• Travel up to 75% within assigned territory and to sales meetings as required
• Knowledge of survey techniques and research methodology

Responsibilities

• Maintains knowledge of competitors, market dynamics, advertising, consumer loyalty programs, and technology; makes strategic recommendations to leadership
• Plans, directs, and implements community-based and partner events to build the AdventHealth brand
• Manages development and execution of marketing materials ensuring brand standards
• Conducts market research projects related to market, brand, key service lines and strategy development
• Develops and executes annual marketing and business development plans and budgets to achieve goals
• Establishes metrics and performance tracking for marketing initiatives; reviews results and adjusts plans
• Analyses market and consumer information to create actionable business intelligence
• Implements plans to nurture current and potential patients and drive utilization of services
• Oversees digital strategy and lead generation activities (website, social, SEO)

Skills

Microsoft Office

Project management

Business development

Communication

Education

Bachelor's in Business Administration or Health Care Administration

Job description

Our promise to you:

Joining AdventHealth is about being part of something bigger. It's about belonging to a community that believes in the wholeness of each person, and serves to uplift others in body, mind and spirit. AdventHealth is a place where you can thrive professionally, and grow spiritually, by Extending the Healing Ministry of Christ. Where you will be valued for who you are and the unique experiences you bring to our purpose-minded team. All while understanding that together we are even better.

Benefits from Day One:

Medical, Dental, Vision Insurance, Life Insurance, Disability Insurance

Paid Time Off from Day One

403-B Retirement Plan

4 Weeks 100% Paid Parental Leave

Career Development

Whole Person Well-being Resources

Mental Health Resources and Support

Pet Benefits

Schedule:

Full time

Shift:

Day (United States of America)

Address:

301 MEMORIAL MEDICAL PKWY

City:

DAYTONA BEACH

State:

Florida

Postal Code:

32117

Job Description:

• Maintains knowledge of competitors, market dynamics, advertising, consumer loyalty programs, and technology, making strategic recommendations to leadership.
• Plans, directs, and implements community-based and partner events, identifying strategic relationships to build the AdventHealth brand.
• Manages the development and execution of marketing materials and content, ensuring adherence to brand standards and leveraging creative services and vendors.
• Conducts market research projects related to market, brand, key service lines, and strategy development, working closely with the market research team.
• Develops and executes annual marketing and business development plans and budgets to achieve branding, volume, market share, and service line goals.
• Establishes metrics and performance tracking for all marketing initiatives, reviewing results regularly and adjusting plans as needed.
• Analyzes market and consumer information to create actionable business intelligence, including data on patients, target markets, referral patterns, market share trends, and competitive data.
• Implements plans to nurture current and potential patients, building consumer awareness, preference, and utilization of services.
• Oversees digital strategy and lead-generating activities, including website content management, social media strategy, advertising, search engine optimization, and performance metrics.
• Other duties as assigned.

Knowledge, Skills, and Abilities:

• Proficiency in Microsoft Office, including Excel, Outlook, Access, PowerPoint, and Word [Required]
• Strong coordination and project management skills [Required]
• Ability to supervise and manage business development initiatives [Required]
• Ability to understand, interpret and apply detailed and complex information [Required]
• Effective interpersonal and active listening skills [Required]
• Ability to conduct performance reviews and provide input for human resource decisions such as hiring, promotions, and disciplinary actions [Required]
• Must be able to read, write and speak conversational English [Required]
• Excellent time management skills [Preferred]
• Ability to travel (up to 75%) within assigned territory and to sales meetings as required [Required]
• Ability to use substantial judgment and analytic ability to carry out instructions, solve problems, and organize information for reports [Required]
• Is self-directed and possesses the ability to work with little supervision [Required]
• Demonstrates ability to communicate effectively in order to carry out job requirements [Required]
• Knowledge of electronic medical record [Required]
• Ability to follow standard precautions and uses personal protective equipment when indicated [Required]
• Leadership and coaching skills to mentor a team effectively [Required]
• Advanced analytical and problem-solving skills [Required]
• Strong organizational skills and ability to manage multiple tasks simultaneously [Required]
• Ability to handle confidential matters with utmost discretion [Required]
• Ability to be successful in a matrix-management environment to achieve organizational goals [Required]
• Ability to work effectively with diverse populations [Required]
• Business development and relationship building skills [Required]
• Excellent oral communication skills [Required]
• Understanding of survey techniques and research methodology [Required]
• Ability to learn new data systems as needed [Required]
• Demonstrates skills in creative, strategic thinking and ability to consistently achieve goals [Required]

Education:

• Bachelor's [Required] in Business Administration or Health Care Administration
• 2+ relevant experience [Required]

Pay Range:

$73,507.20 - $136,739.20

Background Screening Requirement (Florida Law)

Certain positions are subject to Florida Level 2 background screening , including fingerprinting, as required by state law.