Manager of Content and Coverage

ClickOnDetroit; Detroit (MI); On-site; USD 120,000 - 180,000; Full time

Job summary

WDIV in Detroit is seeking a Manager of Content and Coverage to lead the newsroom’s top franchises across platforms, oversee investigative and special projects, anchor reporting, weather, and sports, and drive digital, streaming, and social planning from day one.

You will guide product leaders, content creators, and on-air talent toward ambitious transformation goals, embracing change, ethical journalism, and bold storytelling in a fast-paced environment.

Qualifications

• Experience leading large newsroom teams
• Strong news judgment and ethical journalism
• Ability to plan for multiple platforms (linear, digital, streaming, social)

Responsibilities

• Lead a diverse group of content professionals on the newsroom leadership team
• Prioritize and chase compelling content across all platforms using research and strategy
• Ensure seamless flow of content across linear and digital platforms and audiences
• Spearhead coverage of breaking news, pre-planned stories, and enterprise reporting
• Coordinate with stakeholders across linear, digital, streaming and sports units
• Lead hiring and training for content center staff
• Provide coaching and development opportunities for team members
• Monitor KPIs to guide content and coverage strategies
• Act as news director in absence and manage other duties as assigned

Skills

Leadership

Newsroom management

Strategic thinking

KPIs analysis

Cross-platform content

Hiring and training

Education

Broadcast journalism degree

Tools

Content management systems

Job description

At WDIV, our commitment lies in crafting and delivering news that truly connects with our communities across platforms. With this mission at our core, we are on the lookout for a Manager of Content and Coverage (MCC) who brings not only keen business acumen and exceptional leadership skills but also a genuine passion for pushing the boundaries of traditional journalism. If you're driven by innovation, uphold the highest standards of ethical journalism, and are not afraid to make bold decisions that lead to captivating storytelling, then you could be the perfect fit to join our forward-thinking team.

The Manager of Content and Coverage makes the newsroom's highest-value franchises work for all audiences on all platforms. This dayside role oversees investigative and special projects, anchor reporting, weather, and sports. Planning for digital, streaming, and social from the start, not just for television. This role is accountable for how those franchises perform on every platform.

Position overview

As the Manager of Content and Coverage, you will step into a leadership role that is both challenging and rewarding. You will have the unique opportunity to oversee our dynamic content center, guiding product leaders, content creators, and on-air talent towards achieving our ambitious content transformation goals. This role is designed for someone who is not content with the status quo, welcomes change, and is ready to lead. Your contributions will play a crucial role in shaping the future direction of our content and ensuring our storytelling continues to engage, inform, and resonate with our audience.

Responsibilities

Serve as a critical member of the newsroom leadership team, managing a diverse group of content professionals.

Leverage research findings and strategic goals to prioritize and chase compelling content across all platforms. Adding stories with substance to all platforms.

Ensure the seamless flow of content across linear and digital platforms, satisfying consumer needs with high-value offerings.

Spearhead coverage on various fronts including breaking news, pre-planned stories, and in-depth enterprise reporting.

Balance the requirements of multiple stakeholders such as linear, digital, streaming, sports, weather, special projects, and investigative teams.

Maintain constant communication with news and creative services on content updates.

Lead hiring processes and training initiatives for content center staff.

Provide coaching, mentorship, and development opportunities for team members.

Monitor and analyze KPIs to guide content and coverage strategies.

Act as the news director in their absence.

Perform other related duties as assigned.

Drives content innovation, evolving with trends and technology.

Helps identify and guide audience engagement into the reporting process.

Proficiency across linear, digital, streaming, and social platforms.

Exceptional news judgment and the capacity to think strategically on a large scale.

A proven track record of leadership within a newsroom environment.

Demonstrated ability to stay composed under pressure and make decisive judgments.

An effective listener who pays attention to team input and industry trends.

Preferred qualifications

Prior experience in significant newsroom leadership roles such as News Director, Assistant News Director, Managing Editor, Assignment Manager, or Executive Producer.

A preferable academic background in broadcast journalism, broadcast news, or a related field.

Location: WDIV

WDIV is an Equal Opportunity Employer. In addition to complying with the requirements of federal law, WDIV will comply with applicable state and local laws prohibiting employment discrimination. Any offer of employment is conditional upon the successful completion of a pre-employment drug screening, investigative background check, employment/education verifications and reference checks