Manager of Business Development - Baltimore County (Towson)

Boston Medical Center; Towson (MD); Hybrid; USD 75,000 - 127,000; Full time

Benefits offered by this job

Competitive salary

Free parking

Monthly bus pass subsidy

Onsite fitness center

Tuition assistance

Health, dental, and vision coverage

Retirement savings plan

Job summary

GBMC HealthCare seeks aHealthCare Business Development professional to expand referral partnerships and enhance patient referrals across hospitals and facilities.

The role emphasizes strategic planning, field visits, and high-level presentations to physicians and administrators. You will drive end-of-life service adoption while maintaining strong relationships and coordinating with the Access Department to accelerate referrals.

Qualifications

• Bachelor’s degree or equivalent experience in related field.
• Three years in health care with marketing, customer service and sales exposure.
• Experience with physicians, hospitals, and residential care communities is preferred.

Responsibilities

• Prepare a sales plan aligned with strategic goals and budget.
• Develop tactical approaches for each prospective customer or facility.
• Conduct visits to increase knowledge and promote end-of-life services.
• Deliver professional presentations as context experts.
• Coordinate referrals with Access Department to expedite processes.
• Gather customer feedback and drive improvements in service.
• Develop marketing materials and programs to drive growth.
• Cross-sell with related service lines and participate in meetings.

Skills

Planning principles

Health care delivery

Marketing analysis

Public relations analysis

Organizational analysis

Oral and written communication

Relationship building

Public speaking

Education

Bachelor’s degree in related field

Tools

RLX Data

Job description

Under limited supervision, develops and maintains professional relationships with referral partners, including physicians, hospitals and residential care communities in assigned territory to promote earlier referrals, increase overall census, and enhance referral source satisfaction. Monitors and helps expedite referrals from assigned accounts and assists organization in obtaining required documentation.

Education

Bachelor’s degree in related field or equivalent experience

Experience

Three years experience working in a health care environment, including direct experience with physicians, hospitals, and/or residential care communities. Experience must include aspects of marketing, customer service, and sales.

Skills

Knowledge of planning principles and techniques. Knowledge and experience in health care delivery systems. Skill in marketing and public relations analysis. Skill in organizational and quantitative analysis methods. Advanced skill in oral and written communication. Ability to build, promote and maintain positive relationships with customers. Ability to present before small and large groups.

Physical Requirements

Ability to sit, stand, concentrate and pay close attention to detail.

Working Conditions

Normal office environment with driving as large part of the day in the field, which includes visits to hospitals, skilled nursing & assisted living facilities, and patient’s homes, some in unsafe areas (escort provided). Exposed to adverse working conditions due to performance of patient care activities and exposure to communicable diseases.

Patient & Workplace Safety

Employee has knowledge and understanding of patient and workforce safety as it relates to job duties.

Patient Population

Demonstrates competency in the delivery of care and applies the knowledge to meet age-specific needs if applicable.

Principal Duties and Responsibilities

Prepares an individual sales plan based on the specific strategic goals and objectives defined in the Gilchrist annual strategic plan and budget.

Develops a tactical plan for approaching each prospective customer, facility, physician, hospitalist, care manager, RN.

Conducts regular visits to targeted accounts for the purposes of increasing their knowledge, awareness and use of end-of-life services and promoting a preferred referral relationship with Gilchrist.

Is capable of conducting large, professional presentations as context experts in end-of-life services.

Conducts liaison visits and informational sessions with patients/families as necessary and coordinates with the Access Department to expedite referrals.

Continually conducts customer needs assessments and gathers information on key customers, including referral/admission patterns and length of stay.

Identifies strategic partnership opportunities.

Uses organizations’ contact management system, maintains account/contact information and enters all call activity within twenty-four of all visits.

Communicates feedback from customers and their staff to Gilchrist personnel.

Resolves problems with customers and/or office staff via routine and “emergency” follow-up calls in order to evaluate the level of satisfaction and promote future business.

Ensures issues are satisfactorily addressed.

Develops and recommends marketing material and programs.

Promotes and increases the use of Gilchrist services.

Participates in an annual referral satisfaction survey process.

Uses results to build annual sales plan for growth and improved customer service.

Coordinates and introduces key personnel (e.g. directors, managers, and front-line staff) to key users and influencers of the service.

Creates an educational in-service plan for all key accounts as defined mutually by the Manager, Business Development and Director of Business Development.

Conducts Utilization Review meetings for all “key” accounts as defined mutually by the Manager, Business Development and Director of Business Development.

Enters all complaints and concerns to the organization’s Quality Monitoring System.

Shares complaints data, quality outcomes and satisfaction data with all accounts.

Uses RLX Data effectively.

Participates as a member of the organization’s “Speaker’s Bureau”.

Assists with the Philanthropy and Counseling and Support events and activities as appropriate.

Works collaboratively with all members of the Gilchrist staff to deepen relationships with key customers.

Cross sells with Elder Medical Care (EMC)) representatives as appropriate.

Managers, Business Development may be responsible for corporate account management and/or specialty service business development (e.g. hospital systems, LTC facility corporations, Gilchrist Kids).

Participates in 80% of “All Staff” and Joint Clinical meetings annually.

Attends all mandatory meetings including sales meetings.

GBMC Values

All roles must demonstrate GBMC Values GBMC Values Value Description Respect I will treat everyone with courtesy. I will foster a healing environment. Treats others with fairness, kindness, and respect for personal dignity and privacy Listens and responds appropriately to others’ needs, feelings, and capabilities.

Excellence I will strive for superior performance in every aspect of my work. I will recognize and celebrate the accomplishments of others. Meets and/or exceeds customer expectations Actively pursues learning and self-development Pays attention to detail; follows through.

Accountability I will be professional in the way I act, look and speak. I will take ownership to solve problems. Sets a positive, professional example for others Takes ownership of problems and does what is needed to solve them Appropriately plans and utilizes required resources for various job duties Reports to work regularly and on time.

Teamwork I will be engaged and collaborative. I will keep people informed. Works cooperatively and collaboratively with others for the success of the team Addresses and resolves conflict in a positive way Seeks out the ideas of others to reach the best solutions Acknowledges and celebrates the contribution of others.

Ethical Behavior I will always act with honesty and integrity. I will protect the patient. Demonstrates honesty, integrity and good judgment Respects the cultural, psychosocial, and spiritual needs of patients/families/coworkers.

Results I will set goals and measure outcomes that support organizational goals. I will give and accept help to achieve goals. Embraces change and improvement in the work environment Continuously seeks to improve the quality of products/services Displays flexibility in dealing with new situations or obstacles Achieves results on time by focusing on priorities and manages time efficiently.

Pay Range

$74,965.56 - $127,441.45 Final salary offer will be based on the candidate's qualifications, education, experience and alignment with our organizational needs.

Equal Employment Opportunity

GBMC HealthCare and its affiliates are Equal Opportunity employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity and expression, age, national origin, mental or physical disability, genetic information, veteran status, or any other status protected by federal, state, or local law.

About GBMC

Situated in scenic Towson, GBMC represents more than just a hospital; it's a legacy of over 60 years in premier healthcare. Our beautiful suburban campus is home to a facility with over 250 beds, 23,000 admissions, and 52,000 emergency room visits each year. GBMC is currently seeking talented, compassionate employees to support patients of the communities we serve. GBMC has also been named “best place to work!” At GBMC Health Partners, we don't just provide comprehensive medical care – we build lasting relationships. When it comes to the care of our patients, for us, it's personal. Whether you’re a physician leading proactive health strategies, a nurse practitioner providing care, or a medical assistant ensuring seamless operations, your role here is pivotal.

About Gilchrist

At Gilchrist, we transcend traditional hospice care. Every individual's journey is unique, and we pride ourselves on being there, every step of the way. For over three decades, Gilchrist has stood as a pillar of compassion and dedication as Maryland's premier nonprofit provider for serious illness and end-of-life care. We are more than just a hospice; we are a life-affirming promise ensuring every moment is lived to its fullest.

Hospice of Washington County (HWC)

Situated in Hagerstown, MD, is the only licensed provider for hospice care within Washington County. Our team of committed professionals understands the importance of ensuring that every individual is able to LIVE their life to the fullest. The focus is on caring for the individual, not the cure. Hospice focuses on helping a person live; making the most of each minute, hour, day, week and month they may have during the final season of life. It is about allowing self-determined life closure; individuals remain the decisions makers of how they will spend their precious days, weeks, and months.

Hospice focuses on quality of life, not quantity. We provide hospice care wherever the individual designates as their home. That can be in a private residence, nursing home, or assisted living facility. Hospice care is available to patients of any age, religion, race, or illness. Hospice care is covered under Medicare, Medicaid, most private insurance plans.

What We Offer

• Competitive salary and generous paid time off
• Free parking
• Monthly MTA bus pass subsidy-85% paid by GBMC "if applicable"
• Company subsidized onsite fitness and wellness center "if applicable"
• Pre-paid tuition to pursue professional development, additional certifications, and degree programs
• Comprehensive health, dental, and vision coverage
• 401 (a) and 403 (b) retirement savings plan