Manager, Netflix is a Joke Social Marketing

Netflix; Los Angeles (CA); On-site; USD 177,000 - 306,000; Full time

Benefits offered by this job

Health plans

Mental health support

401(k) with employer match

Stock options

Disability programs

Health savings account

Flexible spending accounts

Family-forming benefits

Life and injury benefits

Paid time off

Job summary

Netflix is seeking a Senior Social Manager to lead comedy social strategy across Netflix is a Joke and related properties. You will manage day-to-day operations of Netflix is a Joke social channels, collaborating with Marketing, Content, Publicity, and Strategy teams to deliver engaging content.

The ideal candidate has deep comedy and social media expertise, proven talent relationships, sharp editorial judgment, and the ability to translate insights into compelling social creative that fuels

Qualifications

• 8+ years experience in social marketing with an expertise in the comedy space.
• Experience on broad, multiple-platform campaigns and delivering nuanced social strategies.
• Knowledge of what works across various social platforms and multi-channel distribution.
• Background and affinity for Comedy, entertainment and pop culture spaces.
• Entrepreneurial spirit and highly collaborative - loves working with others and can lead or follow.
• Excellent written and verbal communication skills.
• Data-driven content creation with strong analytics and willingness to take risks.
• Ability to manage multiple projects in a fast-paced environment and meet deadlines.
• Strong cross-functional relationship-building.
• Experience working with filmmakers and pitching with the ability to read the room.
• High tolerance for change and alignment with Netflix culture.

Responsibilities

• Develop and execute social strategy to reach Comedy fans across platforms, including Netflix is a Joke channels.
• Build social strategy for Netflix comedy titles, aligned with campaign strategy, including audience, creative, and distribution.
• Manage agency resources to execute title and slate social campaigns from ideation through production and distribution.
• Collaborate with Title Marketing, Content, Publicity, Paid Media, Events and more to support business priorities for Comedy.
• Use analytics to inform strategy, iterate creative, and improve future campaigns.
• Be the main contact for social strategy and social creative across Marketing, Publicity, Content, and other teams.
• Partner with platform managers to stay updated on product updates and Beta opportunities.

Skills

Social strategy

Comedy expertise

Multi-platform campaigns

Editorial judgment

Cross-functional collaboration

Pitching to filmmakers

Data-driven creativity

Project management

Communication

Adaptability

Relationship building

Job description

At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next.

The social team at Netflix is on the pulse of conversation among our consumers - not just listening, but participating in and starting thoughtful, hilarious, exciting discussions with fans across social.

The Opportunity

We are looking for a Social Manager to lead our efforts to connect with comedy fans on social, on Netflix, and beyond with a unified strategy to best serve our members and the comedy audience at large.

This is an exciting hands-on role that requires passion and deep knowledge of the comedy landscape, as well as the ability to translate these insights into compelling social creative. They will manage social coverage of our robust stand-up slate, support our biggest comedy titles and talent across film, series, and LIVE, and lead all social efforts for Netflix is a Joke Fest. They'll also manage the day-to-day of the Netflix is a Joke social channels, collaborating cross-functionally to align social strategy with overarching marketing goals and creating both evergreen and original content that engages our audience and fuels fandom.

The ideal candidate is a senior comedy and social media expert with a proven track record managing talent and comedian relationships. They bring a strong social media background, entertainment experience, and excellent editorial judgment to balance the needs of the audience with the needs of our business. They will have experience working with executives, filmmakers, showrunners, talent, talent representatives, agencies and production partners. It is necessary to have strong strategic vision, sharp copy-writing skills, and the ability to work collaboratively with multiple teams.

Key Responsibilities

• Develop and execute social strategy to reach Comedy fans across social platforms, including our @Netflix is a Joke comedy social channels
• Responsible for building social strategy for relevant Netflix comedy titles, aligned with the overall marketing campaign strategy. This is inclusive of target audience, social creative, and content distribution across the Netflix social ecosystem
• Manage agency resources to execute title and slate social campaigns at every stage from ideation through production and distribution.
• Work with key cross-functional partners including Title Marketing, Content, Publicity, Paid Media, Events and more, to build social strategy that supports business priorities as they relate to Comedy audiences.
• Use internal and external social analytics and other internal data to inform strategy, iterate creative, and constantly learn to improve future campaigns.
• Main point of contact regarding social strategy and social creative across Marketing, Publicity, Content, and other teams working against single title or slate-level initiatives focused on Comedy.
• In partnership with other platform managers, develop relationships with the platform reps - ensure you are up to date product updates, opportunities to be included in Beta tests, platform best practices, etc.

Background And Specific Skills

• 8+ years experience in social marketing with an expertise in the comedy space.
• Experience working on broad, multiple-platform marketing campaigns and delivering nuanced, insight-based social strategies.
• Knowledge of what works across various social platforms and experience in multi-channel distribution efforts.
• Background and affinity for Comedy, entertainment and pop culture spaces
• Entrepreneurial spirit and highly collaborative - loves working with others, isn’t afraid to lead or follow.
• Excellent written and verbal communication skills.
• Experience using data and intuition to make content that grabs attention and engages its audience. Strong on social media analytics, but isn’t afraid to take big risks.
• Must be able to prioritize and handle several projects at the same time in a fast-paced environment while adhering to shifting deadlines.
• Able to build strong relationships and work across many internal cross-functional teams.
• Experience working directly with filmmakers and is skilled in pitching/ presenting with the ability to read the room.
• High tolerance for change, and the capacity to accomplish enormous amounts of work in a fast-paced, ever-changing environment.
• Respect, understanding, and enthusiasm for Netflix culture.

Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $177,000.00 - $306,000.00.

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here.

Netflix is a unique culture and environment. Learn more here.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.