Manager Merchandising

adidas; Carlsbad (CA); Hybrid; USD 95,000 - 105,000; Full time

Job summary

adidas is seeking a Product Marketing Manager based in Carlsbad to drive US strategy and product assortment. The role focuses on market analysis, cross-functional collaboration, and sales coordination, ensuring alignment with business goals. Ideal candidates will have a background in merchandising and a strong understanding of market dynamics in the golf and fashion sectors.

Benefits

401(k) plan with employer match

Flexible Spending Account options

Paid parental leave

Medical, dental, and vision coverage

Annual bonus based on performance

Flexible time off policy

Qualifications

• Minimum 5 years experience in product marketing, buying, or merchandising.
• Experience in the golf market is desirable.
• Ability to manage multiple projects with a strong attention to detail.

Responsibilities

• Create and execute the US strategy and product assortment plan.
• Conduct market research and competitive analysis.
• Select seasonal assortment for US channels.

Skills

Communication

Data analysis

Presentation skills

Teamwork

Organizational skills

Education

Bachelor’s degree in Business or closely related field

Tools

Microsoft Office

Job description

Purpose & Overall Relevance for the Organization:

Create, build and execute US strategy and product assortment plan that delivers targeted business growth in the US. Focus on product, range plans and developing sales tools for commercial sales teams.

Provide seasonal commercial input to guide product creation in creating relevant products for the US market

• Work cross functionally with Finance, Sales and Planning to align on seasonal revenue, margin and unit targets
• Collaborate with Product and Brand marketing throughout the product creation process to ensure future season products, assets and GTM plans are executing to plan
• Support key brand strategies and concepts through cross-functional collaboration and execution to deliver what it takes to win with our consumers
• Serve as market category expert, be the liaison between sales and global product marketing/CTC providing market landscape feedback in regards to sales, market share, competitor performance and trends

Key Responsibilities:

• Select seasonal assortment for all US channels from the global range which best meets market objectives for styling, profitability, article count initiatives, including and supporting key global product launches
• Manage range architecture during planning and launch phase
• Utilize historical data to inform creation and future assortment planning
• Conduct market research and competitive analysis within golf and fashion marketplace. Assist in monthly market share reporting
• Create seasonal product briefs with full market and product analysis
• Work closely with sales management to create programs to drive futures as well as minimizing closeout opportunities
• Manage product forecast until seasonal handoff to Planning. Participate in bi-monthly forecasting meetings, making key recommendations ensuring correct assortments and quantities
• Conduct preline meetings with key accounts; establish relationships with buyers in all channels
• Responsible for sell in merchandising assets and samples including:
  • Create and prepare visual merchandising assets for Sales team and key accounts
  • Manage sample orders and requests (forecasts and oredering)
  • Brief Brand Marketing on creation of seasonal sales materials, such as catalog and digital sales tools
  • Present product at sales meetings and to internal departments
  • Update and maintain internal showrooms and create product displays throughout corporate headquarters. Coordinate seasonal sample line and maintain sample room

Knowledge, Skills and Abilities:

• Ability to analyze data and reach meaningful conclusions
• Excellent presentation, communication, interpersonal, and influencing skills
• Able to work independently with minimal supervision
• Strong attention to detail and well organized
• Strong ability to priortize and adaptibity to manage multiple projects
• Lead and coordinate multiple projects and tasks
• Ability to work within highly collaborative team environment
• Proficient in the use of Microsoft Office
• Well versed in the golf market
• Ability to travel domestically up to 20% of time.

Requisite Education and Experience / Minimum Qualifications:

• Bachelor’s degree in Business, or closely related field, highly desirable.
• At least 5 years product marketing, buying, merchandising, account sales or other relevant experience
• Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities.
• adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave.
• Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years.
• The anticipated low and high end of the base pay range for this position is $95,000 - $105,000. Actual salary will be based on various factors, such as a candidate’s experience, qualifications, skills and competencies, proficiency for the role.
• We officially returned to office in a hybrid work environment, working 3 days in office and 2 days remote. The working location of this position is Carlsbad, California.
• Though our teammates hail from all corners of the world, our working language is English.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE:Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP:Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.