Manager, Menu Strategy & Development

panerabread; United States; Hybrid; USD 92,000 - 110,000; Full time

Job summary

Panera Bread in the Boston area is seeking a Manager of Menu Strategy & Development to lead brand strategy development with Platform Leads, shape a 3-year growth pipeline, and oversee platform lifecycles. You will monitor performance, deliver actionable recommendations, and collaborate across teams to execute calendar programs and campaigns.

The role requires 3–5 years in marketing strategy and a strong PM and data-driven mindset, with a hybrid work model and a focus on restaurant/retail

Qualifications

• Located in the Boston Metro Area with a hybrid model (4 days in office).
• Bachelor's degree in Marketing, Business Administration, or related field.
• 3–5 years proven experience in marketing strategy, product innovation, campaign management, and cross-functional collaboration.
• Preference for restaurant/retail and/or consumer goods industries.
• Strong project management skills and ability to manage multiple projects.
• Excellent communication and interpersonal skills.
• Analytical mindset with data-driven decision-making.
• Creative thinker with passion for innovation and continuous improvement.

Responsibilities

• Contribute to developing comprehensive brand strategies alongside Platform Leads considering trends.
• Assist in developing a 3-year pipeline identifying opportunities for growth.
• Oversee lifecycle and ongoing management of individual platforms.
• Monitor and report platform performance to identify improvements.
• Collaborate with Platform Leads to identify enhancement opportunities and execute plans.
• Support creation and maintenance of presentations, pipelines, and related docs.
• Assist in short-term and long-term Integrated Marketing Calendars for cohesive execution.
• Collaborate with cross-functional teams to execute and launch calendar programs and campaigns.

Skills

Marketing strategy

Product innovation

Campaign management

Cross-functional collaboration

Data-driven decisions

Analytical mindset

Communication skills

Education

Bachelor's in Marketing

Job description

Manager, Menu Strategy & Development

The primary responsibilities of this job include, but are not limited to:

• Contribute to developing comprehensive brand strategies alongside Platform Leads, taking into account consumer, category, and market trends.
• Assist in the development of a 3-year pipeline alongside Platform Leads, identifying white space opportunities and new product and line extension opportunities by analyzing market trends, consumer needs, and avenues for business growth.
• Oversee the lifecycle and ongoing management of individual platforms.
• Continuously monitor and report on platform performance to ensure optimal operation and identify areas for improvement.
• Collaborate with Platform Leads to identify opportunities for platform enhancement, provide actionable recommendations, and execute plans effectively.
• Support the creation and maintenance of presentations, pipelines, and other related documentation.
• Assist in both short-term and long-term Integrated Marketing Calendars to ensure cohesive and timely execution of marketing initiatives.
• Collaborate with cross-functional teams to successfully execute and launch calendar programs and campaigns.

Qualifications (Education & Experience)

Qualifications include:

• Located in the Boston Metro Area - hybrid model 4 days in office
• Bachelor's degree in Marketing, Business Administration, or a related field.
• 3-5 years proven experience in marketing strategy, product innovation, campaign management, and cross-functional team collaboration.
• Preference for past experience in restaurant/retail and/or consumer goods industries.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Excellent communication and interpersonal skills.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Creative thinker with a passion for innovation and continuous improvement.

Working Conditions

Required travel -

Physical Requirements

While performing this job, the incumbent is regularly required to stand, sit, talk hear & use hands and fingers to operate keyboards

Direct Reports

N/A

Competitive Pay $92,055 to $110,446 annually.

The actual pay offered will be determined by multiple factors, including but not limited to the candidate's relevant experience, job-related knowledge, skills, and geographical location. Individual compensation decisions are dependent upon the facts and circumstances of each position and candidate.

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