Manager, Membership Strategy

Peloton; New York (NY); Hybrid; USD 80,000 - 120,000; Full time

Job summary

An innovative firm is seeking a data-driven Manager of Membership Retention to enhance member satisfaction and business growth. This role focuses on developing strategies to prevent churn and re-engage inactive members through personalized communications. The ideal candidate will thrive in a fast-paced environment, leveraging analytical skills and marketing tools to create impactful retention strategies. Join a dynamic team dedicated to improving member experiences and driving success in a subscription-based business model.

Benefits

Medical, dental, and vision insurance

Generous paid time off

Disability insurance

Access to mental health services

401k and tuition reimbursement

Employee Stock Purchase Plan

Fertility and adoption support

Paid parental leave

Child and family care discounts

Pet insurance

Qualifications

• 5+ years in lifecycle, CRM, or retention marketing roles.
• Experience in subscription-based or DTC businesses preferred.
• Skilled at analyzing complex datasets to inform strategy.

Responsibilities

• Develop targeted strategies to prevent churn and extend member value.
• Collaborate with analytics to activate personalized retention strategies.
• Manage reactivation campaigns for recently cancelled members.

Skills

Lifecycle Marketing

CRM Management

Data Analysis

Project Management

Communication Skills

Creative Thinking

Tools

Braze

Looker

Google Analytics

Excel

Job description

ABOUT THE ROLE

Peloton is seeking a highly motivated, data-driven Manager, Membership Retention, to join our Membership Strategy & Engagement team. This role is essential in driving churn prevention and member reactivation strategies through personalized, data-informed communications and lifecycle touchpoints.

We’re looking for a strategic thinker with a passion for lifecycle marketing, proven retention expertise, and a deep understanding of the customer journey. This role is ideal for someone who thrives in a fast-paced environment, is comfortable with cross-functional collaboration, and wants to make a tangible impact on member satisfaction and business growth.

YOUR DAILY IMPACT AT PELOTON

• Develop and execute targeted strategies to prevent churn and extend member lifetime value across key lifecycle stages.
• Partner with Product Analytics and Data Science to leverage predictive churn models and risk scoring to activate timely, personalized retention strategies.
• Build and test re-engagement journeys for inactive members, using behavioral segmentation and performance insights.
• Own and optimize reactivation campaigns for recently cancelled members, including win-back offers and personalized messaging.
• Continuously improve the cancellation funnel to reduce completions, increase save rates, and collect actionable feedback.
• Launch and manage automated reactivation flows for paused and cancelled members, leveraging key lifecycle triggers.
• Design and deploy soft churn mitigation campaigns, such as payment recovery and usage-based nudges.
• Develop pause lifecycle strategies that drive timely reactivation and maintain member value during downtime.
• Collaborate cross-functionally to ensure churn initiatives align with broader business goals, product updates, and member insights.

YOU BRING TO PELOTON

• 5+ years in lifecycle, CRM, or retention marketing roles, with 4+ years of hands-on experience managing multi-channel programs (email, SMS, push, in-app).
• Experience in a subscription-based or DTC business is strongly preferred.
• Technical Skills: Proficient in marketing automation tools (esp. Braze), with working knowledge of HTML and email design best practices. Bonus if experienced in building app banners or hardware-related messaging.
• Analytical Ability: Skilled at analyzing complex datasets to extract insights and inform strategy. Familiarity with tools like Looker, Google Analytics, and Excel is a plus.
• Project & Stakeholder Management: Proven success leading cross-functional initiatives and managing multiple workstreams simultaneously. Comfortable working autonomously and collaboratively.
• Creative & Strategic Thinking: A blend of creative and analytical thinking with a strong understanding of member behavior and lifecycle drivers. Experience in designing compelling user journeys and retention touchpoints.
• Communication: Excellent written and verbal communication skills, with experience creating clear and effective presentations for internal stakeholders and leadership teams.
• Team-Oriented: A collaborative, team-first mindset with the ability to influence without authority and build strong partnerships across departments.

#LI-EV1

#HYBRID

The base salary range represents the low and high end of the anticipated salary range for this position based at our New York City headquarters. The actual base salary offered will depend on factors including experience and business needs. Our total compensation includes annual equity awards, Employee Stock Purchase Plan, and other benefits.

Our benefits include:

• Medical, dental, and vision insurance
• Generous paid time off
• Disability insurance
• Access to mental health services
• 401k, tuition reimbursement, student loan paydown
• Employee Stock Purchase Plan
• Fertility and adoption support, paid parental leave
• Child and family care discounts
• Free Peloton Digital App, discounts on apparel and products
• Commuter benefits, Citi Bike Discount
• Pet insurance and more

ABOUT PELOTON:

Peloton (NASDAQ: PTON) offers Members expert instruction and world-class content for impactful workouts anywhere. Founded in 2012 and headquartered in NYC, Peloton has millions of Members across several countries. Visit www.onepeloton.com for more info.

Peloton is an equal opportunity employer and values diversity. We consider all qualified applicants without discrimination. For accommodations during the application process, contact [e-mail].

We do NOT charge fees for applications or recruitment. Be cautious of scams. All genuine openings are posted on our careers page and communications will come from an @onepeloton.com email.