Manager, Media & Shopper Analytics

Energizer Holdings, Inc.; St. Louis (MO); Hybrid; USD 109,000 - 135,000; Full time

Benefits offered by this job

Hybrid work model

Great benefits

Bonus eligible

Job summary

Energizer Holdings, Inc. in Clayton, Missouri, is seeking a Manager of Media & Shopper Analytics to measure, analyze, and optimize media investments across channels.

You will translate data into actionable recommendations to improve marketing performance and business results, leading performance measurement and cross-functional collaboration. The role requires 5–8+ years in marketing analytics, strong data visualization skills, and experience with Power BI/Tableau.

Qualifications

• Bachelor's degree in Marketing, Business or analytics.
• 5–8+ years in marketing analytics or related fields.
• Experience measuring media and retail media performance.
• Strong data visualization and reporting skills.
• Experience with Power BI or Tableau.
• Strong communication and stakeholder management.

Responsibilities

• Develop measurement frameworks across media and shopper programs.
• Set KPIs, scorecards, and reporting standards.
• Create integrated views of marketing performance across channels.
• Monitor campaigns and provide optimization recommendations.
• Analyze data to identify trends, opportunities, risks.
• Collaborate with agencies to evaluate campaign performance.

Skills

Marketing analytics

Media analytics

Shopper analytics

Power BI

Tableau

SQL

Advanced Excel

Stakeholder management

Education

Bachelor's degree

Tools

Power BI

Tableau

Job description

What you\'ll love about this job

Hybrid working model at the Energizer headquarters in Clayton Missouri

GREAT benefits

Bonus structure

Position Summary

The Manager, Media & Shopper Analytics is responsible for measuring, analyzing, and optimizing the effectiveness of media, shopper marketing, retail media, social, and influencer investments across the portfolio.

This role partners closely with Media and Shopper Marketing, Communications, Sales, Consumer Insights, and agency partners to translate data into actionable recommendations that improve marketing performance and business results. The individual will lead performance measurement, identify opportunities to optimize investments, and help build a more connected view of consumer engagement and commerce outcomes.

Responsibilities

Measurement strategy & Performance analytics

Develop and lead measurement frameworks across media, retail media, shopper marketing, social, influencer, and commerce programs.

Establish KPIs, and scorecards, and reporting standards that connect marketing activities to business outcomes.

Create integrated views of marketing performance across paid, owned, earned, and retailer environments.

Campaign Optimization & Insights

• Monitor campaign performance and provide actionable recommendations to improve efficiency, engagement, conversion, and business impact.
• Deliver actionable recommendations to optimize investments, audiences, creative, content, and channel strategies.
• Analyze consumer, media, shopper, and retailer data to identify trends, opportunities, and risks.
• Partner with agency teams to evaluate campaign performance and optimize investments.

Social & Influencer Measurement

• Work closely with the Communications team to measure the effectiveness of organic and paid social content, influencer partnerships, creator content, and emerging social platforms.
• Provide near real-time analysis and recommendations to improve engagement, reach, conversion, and overall content performance.

Stakeholder Partnership & Leadership

• Serve as strategic analytics partner to Media and Shopper, Communications, Brand Marketing, Commercial, and agency teams.
• Present insights and recommendations to leadership teams.
• Champion best practices in analytics, measurement, and marketing effectiveness.

What we are looking for

• Bachelor's degree in Marketing, Business, Analytics, Statistics, Economics, or related field.
• 5-8+ years of experience in marketing analytics, media analytics, shopper analytics, consumer insights, or related fields.
• Experience measuring media, digital, social, influencer, and retail media performance.
• Strong analytical and problem-solving skills with the ability to translate data into business recommendations.
• Experience working with data visualization and reporting tools such as Power BI, Tableau, or similar platforms.
• Strong communication and stakeholder management skills.
• Experience working in CPG, retail, agency, or consulting environments preferred.

Preferred Experience

• Retail media measurement (Amazon, Walmart Connect, Roundel, Kroger, etc.).
• Social listening and social analytics platforms.
• Marketing mix modeling, attribution, or incrementality measurement.
• Syndicated data sources and consumer/shopper analytics.
• SQL, advanced Excel, or other analytical tools.

Come join us!

Energizer is an equal opportunity employer, and we prohibit discrimination based on age, color, disability, marital or parental status, veteran status, national origin, race, religion, sex, sexual orientation, gender identity or any other legally protected status in accordance with applicable federal, state and local laws.

Total Rewards Package

The salary range for this position is USD $109,000.00/Yr. - USD $135,000.00/Yr.

Actual base salary offered to a candidate may vary based upon factors including, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.

Bonus: This position is bonus eligible.

Energizer strives to create a supportive work environment centered around colleagues’ professional and personal well-being. Our total rewards package provides comprehensive benefits to attract, retain, and protect our colleagues – including health and welfare insurance, parental leave, paid time off, and retirement savings plans.