Manager, Marketing Platform & Process Adoption

Baxter Healthcare; Deerfield (IL); Hybrid; USD 112,000 - 154,000; Full time

Benefits offered by this job

Medical and dental coverage

401(k) with company match

Employee stock purchase plan (ESPP)

Job summary

Baxter Healthcare is seeking a Marketing Operations leader to drive change management across global marketing platforms and initiatives. You will collaborate with Marketing Technology, business units, and sales teams to ensure successful adoption and lasting value.

The role emphasizes training design, stakeholder engagement, and measurable outcomes, with a hybrid onsite requirement in Deerfield, IL. Candidates should bring 3+ years of change management experience and a strong communication

Qualifications

• 3+ years leading organizational change, business transformation, adoption, enablement, or marketing operations initiatives.
• Strong change management principles, stakeholder engagement, communications, training, and organizational readiness.

Responsibilities

• Lead change management for new marketing technologies, processes, governance models, and initiatives.
• Develop and execute adoption strategies for marketing platforms and capabilities.
• Partner with Marketing Technology Manager on rollout plans, comms, training, success metrics, and adoption targets.
• Design and deliver training, workshops, office hours, enablement resources, and ongoing support for global marketing teams.
• Establish feedback mechanisms and adoption metrics to measure effectiveness.
• Maintain documentation of processes, governance, and best practices.
• Maintain centralized repository of marketing processes, governance docs, resources, and training materials for onboarding and continuity.

Skills

Change management

Stakeholder engagement

Training development

Communication skills

Cross-functional collaboration

Data-driven decisions

Education

Bachelor's degree in Marketing/Business/Communications/OD/Operations

Tools

CRM systems

MarTech ecosystems

Job description

This is where your work makes a difference.

At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond.

Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results.

Here, you will find more than just a job—you will find purpose and pride.

Your role:

Our Marketing Operations team sits within the Corporate Marketing function and serves as a globally focused, enterprise team responsible for advancing marketing capabilities at Baxter and improving how marketing works across the organization.

Reporting to the Director of Marketing Operations, you will lead the adoption of marketing platforms, processes, and governance frameworks across the global marketing organization. Your primary focus will be helping teams successfully navigate change, ensuring new capabilities are understood, embraced, documented, and embedded into everyday workflows.

You will partner closely with the Marketing Technology Manager, business unit marketers, sales, and commercial excellence teams to drive organizational readiness, stakeholder alignment, user adoption, and measurable business outcomes. Success in this role is not just implementing change, but ensuring it is sustained over time and delivers lasting value.

What you’ll be doing:

• Lead change management efforts associated with new marketing technologies, processes, governance models, and organizational initiatives.
• Develop and execute adoption strategies that drive awareness, readiness, engagement, and long-term utilization of marketing platforms and capabilities.
• Partner with the Marketing Technology Manager to develop rollout plans, communication strategies, training programs, success metrics, and adoption targets for new capabilities.
• Design and deliver training, workshops, office hours, enablement resources, and ongoing support programs for global marketing teams.
• Establish feedback mechanisms and adoption metrics to measure effectiveness and identify opportunities to strengthen adoption.
• Partner with process and platform owners to ensure marketing processes, governance standards, and best practices are clearly documented, communicated, and consistently maintained.
• Maintain and evolve a centralized repository of marketing processes, governance documentation, platform resources, and training materials to support onboarding, consistency, and organizational continuity.

What you’ll bring

• Bachelor's degree in Marketing, Business, Communications, Organizational Development, Operations, or a related field.
• 3+ years of experience leading organizational change, business transformation, adoption, enablement, or marketing operations initiatives.
• Demonstrated success leading the adoption of new technologies, processes, or organizational initiatives across diverse stakeholder groups.
• Strong understanding of change management principles, stakeholder engagement, communications, training, and organizational readiness.
• Exceptional communication, facilitation, and influencing skills, with the ability to build alignment across a highly matrixed organization.
• Experience developing training programs, enablement strategies, documentation, and adoption measurement frameworks.
• Strong organizational and analytical skills, with the ability to manage multiple initiatives and use data and feedback to demonstrate impact.
• Experience supporting enterprise technology implementations, marketing platforms, CRM systems, or MarTech ecosystems is strongly preferred.

Baxter is committed to supporting the needs for flexibility in the workplace. We do so through our flexible workplace policy which includes a minimum of 3 days a week onsite. This policy provides the benefits of connecting and collaborating in-person in support of our Mission.

We understand compensation is an important factor as you consider the next step in your career. At Baxter, we are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. The estimated base salary for this position is $112,000 to $154,000 annually. The estimated range is meant to reflect an anticipated salary range for the position. We may pay more or less than of the anticipated range based upon market data and other factors, all of which are subject to change. Individual pay is based upon location, skills and expertise, experience, and other relevant factors. For questions about this, our pay philosophy, and available benefits, please speak to the recruiter if you decide to apply and are selected for an interview.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

US Benefits at Baxter (except for Puerto Rico)

This is where your well-being matters. Baxter offers comprehensive compensation and benefits packages for eligible roles. Our health and well-being benefits include medical and dental coverage that start on day one, as well as insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance. Financial and retirement benefits include the Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount, and the 401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching. We also offer Flexible Spending Accounts, educational assistance programs, and time-off benefits such as paid holidays, paid time off ranging from 20 to 35 days based on length of service, family and medical leaves of absence, and paid parental leave. Additional benefits include commuting benefits, the Employee Discount Program, the Employee Assistance Program (EAP), and childcare benefits. Join us and enjoy the competitive compensation and benefits we offer to our employees. For additional information regarding Baxter US Benefits, please speak with your recruiter or visit our Benefits site: Benefits | Baxter

Equal Employment Opportunity

Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.

Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.

Recruitment Fraud Notice

Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice.

1 Baxter Parkway Deerfield, IL 60015 United States of America