The Manager of Marketing Partnerships is responsible for the day-to-day coordination, execution, and operational management of VCA's strategic external partnerships, broader marketing ecosystem initiatives, and vendor relationships. Sitting within the Growth, Strategy & Marketing Operations pillar, this role supports the delivery of collaborative campaigns, maintains vendor workflows, and tracks partnership performance across VCA's nationwide network of veterinary hospitals.
This role acts as a primary operational liaison between external partners, marketing agencies, cross-functional teams, and hospital field operations. The Manager supports the end-to-end partner onboarding process, facilitates vendor deliverables (statements of work, purchase orders, status reviews), tracks key performance indicators, and ensures that collaborative marketing initiatives run smoothly and deliver measurable value.
This role requires associates to work out of a MVH North America hub location - Vancouver, WA | Santa Monica, CA | Tampa, FL
Essential Responsibilities/Tasks:
- Partner Execution & Operational Coordination: Coordinate day-to-day activities for key marketing, brand, and corporate partnerships across the pet health landscape and Mars Veterinary Health (MVH)/Mars Petcare ecosystem. Serve as the daily point of contact, managing project timelines, asset delivery, co-marketing promotions, and operational integration with field teams.
- Vendor Management & Agency Support: Support the governance and operational workflows for marketing agencies and vendors (creative, media, martech, research). Facilitate onboarding, track deliverables against statements of work (SOWs), process purchase orders/invoices, coordinate regular status check-ins, and assist with RFP processes.
- Cross-Functional & Field Marketing Alignment: Collaborate with internal brand managers, digital product teams (myVCA), wellness program leads (CareClub®), and Field Operations to ensure partnership initiatives and vendor campaigns are seamlessly deployed and adopted across hospital teams.
- Data Tracking, Dashboards & Performance Reporting: Maintain routine reporting and dashboards tracking partner performance, customer acquisition funnels, campaign uptake, and vendor SLAs. Compile analytical recaps, track budget actuals against forecasts, and provide actionable insights to pillar leadership.
- Process Improvement & Tool Administration: Maintain centralized partnership collateral, vendor contract repositories, and workflow documentation. Identify operational bottlenecks and suggest process enhancements to increase the speed and quality of partnership executions.
Education/Experience:
- Bachelor's Degree in Marketing, Business Administration, Communications, or a related field
- 4-6 years of hands‑on experience in partner management, marketing account management, agency operations, or vendor coordination
- Experience in veterinary healthcare, pet care, retail multi‑unit networks, or subscription services
- Microsoft Office suite, particularly PowerPoint and Excel
- Expert‑level PowerPoint and Excel skills
- All degrees will be deemed "or equivalent combination of education and experience" unless absolutely required to do the job (i.e., DVM degree for Veterinarian, Law degree for Attorney, etc.).
Preferred Skills/Experience:
- Execution‑Driven & Organized: Exceptional project management and organizational capabilities with a proven track record of managing multiple project timelines and stakeholders simultaneously.
- Relationship Building: Strong interpersonal and communication skills; capable of cultivating collaborative relationships with external vendors, corporate partners, and internal hospital field teams.
- Problem‑Solving Acumen: Proactive mindset with a knack for spotting operational friction points and implementing practical, efficient solutions.
- Analytical Comfort: Skilled at pulling, organizing, and synthesizing marketing and partner performance data into clear summary slides and reports.
- Adaptability: Comfort working in a fast‑paced, matrixed environment with shifting priorities and cross‑departmental dependencies.
Core Competencies:
- Action Orientation & Execution: Consistently drives projects to completion with quality, accuracy, and adherence to established deadlines.
- Stakeholder Coordination: Skilled at bridging communication between external vendors and internal cross‑functional partners (creative, legal, digital, field).
- Vendor & Budget Tracking: Conscientious steward of agency deliverables, project scopes, invoice reconciliation, and timeline commitments.
- Written & Verbal Communication: Clear, concise communication style suitable for vendor briefings, cross‑functional updates, and leadership reporting.
- Customer & Field Focus: Keeps hospital associates, veterinarians, and pet owners at the center of partner execution plans.
Working Conditions:
This is an in‑office position, based in the VCA support office in Los Angeles, CA. The manager must be able to trav