Manager, Marketing Operations

Xactly; United States; On-site; USD 113,000 - 155,000; Full time

Benefits offered by this job

Competitive base salary

Comprehensive insurance coverage

Flexible time off and sick days

Short-term and long-term disability

401(k) Retirement Savings Plan

Paid holidays and volunteer leave

Job summary

Xactly is seeking a Manager, Marketing Operations in the United States to own analytics, reporting, and AI infrastructure that powers data-driven decisions across campaigns and revenue. You will scale AI-driven workflows, optimize the MarTech stack, and advance attribution to drive multi-million-dollar pipeline growth while building scalable operational efficiency.

Join a fast-moving, cross-functional team partnering with Revenue Operations, Sales, and Finance to ensure accurate attribution

Qualifications

• 6+ years in B2B marketing or revenue operations.
• Hands-on with MAP/CRM/BI platforms.
• Ability translate data into actionable insights.
• Experience implementing AI tools or automation in marketing.
• Strong multi-tasking in fast-moving environments.
• Excellent cross-functional collaboration with Sales, Product, Finance, and Ops.

Responsibilities

• Build and own analytics and reporting, delivering dashboards and insights.
• Lead and optimize the martech stack to enable measurement.
• Design, deploy, and manage AI agents to automate workflows.
• Align marketing data with revenue reporting with Sales and Finance.
• Drive vendor relationships and evaluate marketing tech for ROI.
• Support leadership with ad hoc analysis and strategic inputs.
• Mentor the marketing operations team and drive annual planning.
• Set team goals aligned with business priorities.

Skills

B2B marketing operations

MAP/CRM/BI tools

Analytics & reporting

AI tools in marketing

Cross-functional collaboration

Stakeholder influence

Tools

Salesforce

Marketo

ServiceNow

Tableau

Job description

Job Description

ABOUT XACTLY

Xactly is the global leader in AI-driven Sales Performance Orchestration. We help enterprise organizations align revenue strategy with execution — connecting planning, incentives, and performance in one Intelligent Revenue Platform. Trusted by industry leading companies worldwide, Xactly empowers sales teams to perform at their peak.

THE OPPORTUNITY

Marketing at Xactly is data-driven, and this role serves as its engine. As Manager, Marketing Operations, you will own our analytics systems, reporting, and AI infrastructure to empower the marketing team to make swift, data-backed decisions. You will uncover key insights and market trends that directly shape our go-to-market strategies and drive growth. In year one, success means scaling AI-driven marketing workflows and autonomous agents, optimizing our MarTech stack, advancing our multi-touch attribution infrastructure, and driving multi-million-dollar pipeline growth while establishing scalable operational efficiency.

WHAT YOU’LL DO

• Build and own the marketing analytics and reporting function, delivering dashboards and performance insights that inform strategy across campaigns, pipeline, and revenue.
• Lead the marketing technology stack by evaluating, implementing, and optimizing tools to ensure the team has what it needs to execute and measure effectively.
• Design, deploy, and manage AI agents that automate repetitive marketing workflows, accelerate content and campaign operations, and surface insights in real time.
• Partner with Revenue Operations, Sales, and Finance to align marketing data with broader go-to-market reporting and ensure attribution is accurate and consistent.
• Drive vendor relationships and Marketing technology evaluations, making recommendations based on ROI, integration fit, and team adoption.
• Support the CMO and marketing leadership with ad hoc analysis, executive reporting, and strategic planning inputs.
• Lead and mentor the marketing operations team, fostering a culture of continuous learning and operational excellence.
• Lead annual planning and develop team goals aligned with key business priorities.

THE SKILL SET

REQUIRED

• 6+ years of experience in B2B marketing operations or revenue operations
• Hands-on experience managing marketing technology platforms (MAP, CRM, BI tools)
• Demonstrated ability to build reporting infrastructure and translate data into clear business insights
• Experience implementing or managing AI tools or automation workflows in a marketing context
• Comfortable working in a fast-moving environment and managing multiple priorities without much handholding
• Proven ability to work cross-functionally and influence stakeholders across Sales, Product, Finance, and Operations to drive alignment and shared outcomes

PREFERRED

• Prior experience leading a marketing operations team in a high-growth environment
• Experience with Salesforce, Marketo, ServiceNow, and Tableau
• Prior experience at a high-growth SaaS company

BENEFITS AND PERKS

• Competitive base salary and performance-based incentive
• Comprehensive insurance coverage
• Flexible time off and sick days
• Short-term disability, long-term disability, maternity and parental leave
• Gym/fitness reimbursement and tuition reimbursement
• Flexible savings account and Health savings account
• Paid holidays and up to 3 days paid community and volunteer leave
• Life and AD&D insurance.
• 401(k) Retirement Savings Plan
• Access to wellness programs

The compensation range is specific to the posted job location and role and takes into account the wide range of factors considered in making compensation decisions but not limited to skill sets, experience, training, licensure, certifications, performance, and market and peer comparisons. Salary ranges allow for growth opportunities as the employee develops new skills and/or hones current skills. A reasonable range estimate is $113,000 to $155,000 including applicable bonus.

OUR VISION

To power the revenue engine of the companies changing the world.

OUR CORE VALUES

Customer Focus | Accountability | Respect | Excellence (CARE) are the keys to our success, and each day we’re committed to upholding them by delivering the best we can to our customers.

Xactly is proud to be an Equal Opportunity Employer. Xactly provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, pregnancy, sexual orientation, or any other characteristic protected by law. This means we believe in celebrating diversity and creating an inclusive workplace environment, where everyone feels valued, heard, and has a sense of belonging. By doing this, everyone in the Xactly family has the power to make a difference and unleash their full potential.

Applications will be accepted only for those currently residing in the posted country for this role. There is no expectation of approval for an international relocation for this job.

We do not accept resumes from agencies, headhunters, or other suppliers who have not signed a formal agreement with us.