Manager, Marketing Demand Generation B2B

Global Rescue; Dorado (PR); On-site; USD 70,000 - 100,000; Full time

Job summary

Global Rescue is seeking a Manager, Marketing Demand Generation B2B to drive partner leads through multi-channel campaigns and webinars. You will oversee demand generation, nurture flows, and partner collateral while collaborating with sales, events, and channel marketing teams.

The role manages an Events Specialist, supports trade shows and partner events, and reports to the Head of Channel Marketing. Travel is required.

Qualifications

• BA/BS in Marketing, Communications, Business, or related field (or equivalent).
• 3-5 years in B2B demand/lead generation or related marketing.
• Experience with segmentation, webinar platforms, and analytics.
• Strong communication, organizational, and PM skills.
• Willingness to travel as needed for the role.
• Familiarity with ESPs, CRMs and campaign tooling is a plus.

Responsibilities

• Execute demand generation strategies to acquire and engage partners across digital channels.
• Organize webinars, nurture campaigns, and co-marketing with partners.
• Lead a team including an Events Specialist and coordinate events.
• Develop partner collateral and ensure messaging consistency across campaigns.
• Define and report KPIs, dashboards, and performance insights for stakeholders.

Skills

Lead generation

Campaign reporting

Analytics

Communication

Project management

Collaboration

Travel readiness

Education

BA/BS in Marketing or related field

Tools

SharePoint

ClickDimensions

Dynamics

Monday.com

Adobe Creative Suite

Job description

Brief Description

MANAGER, MARKETING DEMAND GENERATION B2B - ROLE OVERVIEW

The Marketing Manager for Demand Generation is responsible for executing strategies that drive qualified partner leads into the pipeline. This role focuses on B2B lead generation across the partner ecosystem. In addition to overseeing demand generation campaigns, this role supports acquisition efforts by organizing webinars, developing lead nurture communications, creating partner-facing collateral, assisting with outbound initiatives and maintaining robust performance reporting. The role will also manage the Events Specialist, ensuring that trade shows and partner events contribute meaningfully to pipeline growth. This role is essential to our partner lifecycle team and reports directly to the Head of Channel Marketing.

Brief Description

MANAGER, MARKETING DEMAND GENERATION B2B - ROLE OVERVIEW

The Marketing Manager for Demand Generation is responsible for executing strategies that drive qualified partner leads into the pipeline. This role focuses on B2B lead generation across the partner ecosystem. In addition to overseeing demand generation campaigns, this role supports acquisition efforts by organizing webinars, developing lead nurture communications, creating partner-facing collateral, assisting with outbound initiatives and maintaining robust performance reporting. The role will also manage the Events Specialist, ensuring that trade shows and partner events contribute meaningfully to pipeline growth. This role is essential to our partner lifecycle team and reports directly to the Head of Channel Marketing.

Key Responsibilities

Demand Generation Strategy & Execution

• Implement campaigns to acquire and engage new partners across digital channels in collaboration with the Digital Marketing team (paid search, display, paid social, retargeting, geotargeting, etc.).
• Support lead gen initiatives through strategic partner collaborations, co-marketing opportunities and events.
• Organize and execute webinars to attract, educate, and convert prospective partners.
• Develop and execute lead nurture email campaigns tailored to different partner segments and stages of the funnel.
• Assist in outbound lead generation efforts (list development, campaign coordination, and sales alignment).

Content, Collateral & Campaign Support

• Collaborate with design and content teams to create compelling partner acquisition collateral (presentations, one-pagers, guides, digital assets).
• Ensure consistency of messaging and positioning across all lead generation and partner acquisition campaigns.
• Coordinate with sales enablement teams to ensure campaign materials are effectively used in outreach.

Team Management & Collaboration

• Manage and mentor the Events Specialist, ensuring event execution aligns with partner acquisition goals.
• Partner cross-functionally with marketing, sales, and operations to align campaigns with business development priorities.

Assist in onsite staffing of tradeshows and other events, as needed.

• Provide support to the channel partner and marketing teams and assist with various projects as needed.

Analytics & Performance Reporting

• Define, track, and report on KPIs for partner lead generation (volume, quality, conversion, ROI).
• Maintain dashboards and performance reports to track progress and share insights with stakeholders.

Qualifications

BA/BS degree in Marketing, Communications, Business, or related field (or equivalent experience)

• 3-5 years of relevant marketing experience, preferably B2B demand/lead generation focus
• Experience with marketing segmentation and webinar platforms.
• Strong skills in campaign reporting and analytics.
• Excellent communication, organizational, and project management skill.
• Ability to work flexible hours and travel as needed for the role
• Attention to detail is critical, customer service is a must and a team player is key
• Ability to thrive in a fast-paced environment
• Nice to have but not required:
• Experience with SharePoint, ClickDimensions or other ESPs, Dynamics or other CRM systems, Monday.com, and Adobe Creative Suite programs.
• Experience running webinars and nurture drip campaigns

LOCATION:

Dorado, PR + travel

COMPENSATION:

Based on experience + bonus + benefits

Summary

COMPANY

Global Rescue is the world’s leading membership organization providing integrated travel risk management services, including medical, security, intelligence and crisis response services to consumers, enterprises and governments. Founded in 2004 Global Rescue’s unique operational model provides best-in-class services that identify, monitor, and respond to threats and emergencies. For more information, please see www.globalrescue.com.

CULTURE

Global Rescue isn’t your average place to work and that’s why we’re comfortable saying we’re not for everyone. Our team of passionate, mission driven professionals have redefined the travel risk and crisis management industry and helping save lives every day. We are a high-performance organization operating on a global scale. Our team is made up of driven, passionate, adventurous, team players who have a “get it done mentality.” The overall ethos is “no job too big or too small;” this is a place where one needs to be prepared to roll up your sleeves and get things done no matter your title. The culture of the company is fast-paced, collaborative and entrepreneurial, you’ll never get bored or too comfortable working at Global Rescue.