Manager, Marketing Communications

Rockwell Automation; Milwaukee (WI); On-site; CAD 91,000 - 137,000; Full time

Benefits offered by this job

Health Insurance

401k

Paid Time off

Parental and Caregiver Leave

Flexible Work Schedule

Job summary

Rockwell Automation is seeking a Marketing Communications Manager to lead the MarComm function and drive awareness, engagement and demand across our industrial offerings. This role requires strategic thinking, strong leadership, and the ability to partner with global and regional teams to deliver differentiated messaging and activation plans.

You will mentor a team of marketing professionals, manage intake processes, and ensure brand governance across campaigns, launches, and NPIs while aligning

Qualifications

• Minimum 8 years of experience in Marketing Communications, content marketing, or integrated marketing roles.
• Experience leading cross-functional stakeholders and influencing outcomes in a matrixed organization.
• Strong messaging and storytelling skills with the ability to simplify complex topics.

Responsibilities

• Lead the Marketing Communications (MarComm) function, setting priorities and standards.
• Define and execute integrated MarComm plans across channels to drive awareness and demand.
• Partner with portfolio marketing, industry and regional teams to translate strategy into messaging and activation plans.
• Own MarComm support for product launches and NPIs with clear launch strategies and content.
• Oversee development of messaging and content that communicates Rockwell Automation value propositions across industries.
• Ensure brand consistency, messaging quality and governance across all MarComm outputs.

Skills

Leadership

Strategic thinking

Cross-functional collaboration

MarComm

Education

Bachelor's degree

Tools

SEO

Web analytics

CRM

Job description

Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life‑saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better. We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us!

Job Description Rockwell Automation is the world's leader in industrial automation. Marketing Communications plays a critical role in taking complex, highly technical topics and translating them into clear, compelling stories that resonate with our audiences. What we say and what we do must always align. We believe in the power of marketing communications to create energy, reach new audiences, grow our business, and deliver distinctive, on‑brand experiences. The Marketing Communications Manager leads our MarComm function and drives awareness, consideration and engagement across our core industries, solutions, hardware, software and services. You will help execute marketing communications objectives aligned to strategic priorities, ensuring consistent, high‑quality messaging across launches, campaigns and channels. You will help lead a team of marketing communications specialists who create and deliver content and campaign tactics that showcase the depth and breadth of Rockwell Automation's offerings. This includes storytelling, content strategy, campaign execution and close collaboration across global and regional teams. As a leader, you will partner closely with stakeholders across portfolio, industry, social, PR, web and digital demand and marketing operations, to build strong, strategic activation plans that support our priorities. You will ensure MarComm tactics are strategically aligned, well executed and measurable. You will be an internal marketing evangelist and an external brand ambassador. You are both a leader and a doer — a strategic thinker who leads with positivity and influence. You will mentor and coach your team, build capabilities for the future, and hold a high bar for quality, consistency and brand integrity across all marketing communications.

Responsibilities

• Lead the Marketing Communications (MarComm) function, setting clear priorities, standards, and ways of working in support of our marketing strategies.
• Define and execute integrated marketing communications plans across channels (digital, web, campaigns, sales enablement, nurture, social, etc,) that drive awareness, engagement and demand.
• Partner closely with functional teams, portfolio marketing, industry and regional teams to translate strategy into compelling messaging, content and activation plans.
• Own MarComm support for product launches and New Product Introductions (NPIs) partnering with portfolio marketing and business units to deliver clear launch strategies, differentiated messaging, content and activation plans.
• Oversee development of messaging, storytelling and content that clearly articulates Rockwell Automation value propositions across industries, solutions, hardware, software and services.
• Ensure brand consistency, messaging quality and governance across all MarComm outputs, including launch, campaign and evergreen content.
• Lead intake, prioritization, resourcing and execution of MarComm work to balance speed, quality and strategic impact.
• Establish and maintain clear workflows, SLAs, and best practices to support repeatable, scalable execution for campaigns, launches, and NPIs.
• Use data, insights and performance metrics to optimize MarComm strategies and improve effectiveness over time.
• Serve as an internal marketing evangelist and advisor, helping stakeholders understand MarComm's role, timelines and expectations.
• Lead, mentor and develop a team of marketing professionals, building both current execution excellence and future‑ready capabilities.
• Cultivate effective networks of internal and external customers, suppliers, stakeholders and vendors/suppliers.

The Essentials - You Will Have:

• Legal authorization to work in the U.S.
• We will not sponsor individuals for employment visas, now or in the future, for this job opening.
• The ability to travel up to 10% of the time.
• Bachelor's degree in marketing, communications, business, or related field.

The Preferred - You Might Also Have:

• Minimum 8 years of experience in Marketing Communications, content marketing, or integrated marketing roles, with demonstrated leadership experience.
• Strong strategic thinking with the ability to translate marketing strategies into clear, actionable MarComm plans.
• Experience managing cross‑functional stakeholders and influencing outcomes without direct authority in a matrixed organization.
• Operational mindset with experience building or improving intake processes, workflows, governance and content standards.
• Excellent messaging and storytelling skills with the ability to simplify complex topics.
• Demonstrated success in a B2B environment; industrial, automation or technology experience.
• Strong understanding of digital marketing, content activation and performance measurement (e.g., web, SEO, and campaigns).
• Experience supporting and implementing product launches and New Product Introductions (NPIs).
• Confident people leader with a passion for coaching, developing talent and building high‑performing teams.

What We Offer:

Health Insurance including Medical, Dental and Vision 401k Paid Time off Parental and Caregiver Leave Flexible Work Schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life. To learn more about our benefits package, please visit at www.raquickfind.com. For this role, the Base Salary Compensation is from $91,040.00 - $136,560.00 CAD with an annual target bonus of 5% of base salary. Actual pay will be based on factors such as skills, knowledge, education, and experience. At Rockwell Automation we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right person for this or other roles. This position is part of a job family. Experience will be the determining factor for position level and compensation.

#LI-LH2 We are an Equal Opportunity Employer including disability and veterans. If you are an individual with a disability and you need assistance or a reasonable accommodation during the application process, please contact our services team at [phone].

Rockwell Automation, Inc. (NYSE: ROK), is a global leader in industrial automation and digital transformation. We connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more productive and more sustainable. Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs approximately 28,000 problem solvers dedicated to our customers in more than 100 countries. To learn more about how we are bringing the Connected Enterprise to life across industrial enterprises, visit www.rockwellautomation.com. We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us!