Manager, Marketing & Communications

RXinsider LTD.; Florida; On-site; USD 95,000 - 130,000; Full time

Benefits offered by this job

Competitive pay structure

Matching 401(k) with immediate vesting

Medical, dental, vision, life, & short

Paid time off and eight holidays

Growth and promotions potential

Job summary

AssistRx is seeking a Marketing & Communications Manager to lead the development and execution of a comprehensive marketing and communications strategy across digital and in-person channels. You will supervise the marketing & communications specialist and coordinate with external agencies to deliver high-quality output for life sciences customers.

The role focuses on elevating brand awareness, driving thought leadership, and managing executive communications, with opportunities to influence

Qualifications

• Bachelor's degree in marketing, communications or a related field.
• 5–7 years marketing and communications experience in life sciences or regulated industries preferred.
• Proven ability to develop and execute integrated multi-channel marketing programs.
• Experience managing external agencies, vendors and/or direct reports.
• Excellent writing skills with AP style; experience supporting executive visibility.

Responsibilities

• Develop and execute a multi-channel marketing and communications strategy.
• Lead and mentor the marketing & communications specialist.
• Define KPIs and report marketing performance to leadership.
• Collaborate with BD, sales and product teams on messaging and GTM initiatives.
• Manage budgets, timelines and external agencies/vendors.
• Drive thought leadership and executive communications output.
• Oversee content creation for demand generation and sales enablement.
• Lead conference and event strategy and post-event follow-ups.
• Direct social media and website content aligned with SEO best practices.

Skills

Strategic thinking

Leadership

Communication

AP style writing

Project management

Cross-functional teamwork

B2B marketing

Time management

Education

Bachelor's degree in marketing, communications or related field

Tools

HubSpot

Salesforce

Google Analytics

LinkedIn Campaign Manager

Adobe Creative Suite

Canva

WordPress/Drupal

Job description

About AssistRx

AssistRx blends innovative technology with deep healthcare expertise to help life sciences companies improve patient access, visibility, and outcomes. Our solutions simplify complex therapy initiation and reimbursement processes, enabling patients to start and stay on the treatments they need.

As a growing health-tech organization, we partner with leading pharmaceutical and biotechnology companies to navigate an evolving healthcare landscape. At AssistRx, our people are our greatest asset-we foster a collaborative, high-performance culture where employees are empowered to grow, innovate, and make a meaningful impact on patient lives.

Position Overview

The Marketing & Communications Manager will drive the development and execution of AssistRx's integrated marketing and communications strategy. This role is responsible for elevating brand awareness, driving thought leadership and managing the company's presence across digital and in-person channels within the life sciences industry. The manager will directly supervise the marketing & communications specialist and oversee relationships with external agencies, vendors and freelancers to ensure cohesive, high-quality output across all initiatives.

Key Responsibilities

Strategy and Leadership

• Develop and execute a comprehensive, multi-channel marketing and communications strategy aligned with company objectives, commercial growth priorities and revenue targets
• Lead, mentor and manage the marketing & communications specialist, providing ongoing guidance, project oversight and performance feedback
• Define KPIs and measurement frameworks; deliver regular reporting on marketing performance and campaign results to senior leadership
• Partner cross-functionally with business development, sales and product teams to align messaging, support go-to-market initiatives and advance pipeline development and client engagement strategies
• Manage project timelines, budgets and resource allocation to ensure efficient delivery of marketing programs
• Source, onboard and manage external agencies and vendors to supplement team capacity and specialized expertise as needed

Thought Leadership and Executive Communications

• Drive the company's thought leadership program by identifying strategic opportunities to position AssistRx executives and subject matter experts as credible industry voices
• Support executive communications, including the development of presentations, messaging frameworks and industry commentary
• Develop editorial calendars and oversee production of thought leadership content, including bylined articles, white papers, speaking proposals and industry commentary
• Cultivate and maintain relationships with life sciences industry publications, media contacts and conference organizations

Conference and Event Presence

• Own the company's conference and event strategy, including evaluation and selection of sponsorships, speaking engagements and trade show participation
• Partner with internal stakeholders to develop event messaging, booth assets, presentation materials and logistics plans
• Manage pre- and post-event communications strategies, including lead follow-up and nurture campaigns

Content Marketing, Digital Assets and Sales Enablement

• Lead content marketing strategy and oversee creation of case studies, white papers, email campaigns, blog posts and other digital marketing assets that support demand generation and sales enablement
• Direct social media strategy, ensuring consistent brand voice, audience engagement and measurable growth
• Oversee website content; manage updates to ensure accuracy, relevance and alignment with SEO best practices

Requirements

QUALIFICATIONS

Required

• Bachelor's degree in marketing, communications or a related field
• 5 to 7 years of progressive marketing and communications experience, with demonstrated expertise in life sciences, healthcare, pharmaceutical or other regulated industries strongly preferred
• Proven track record of developing and executing integrated, multi-channel marketing programs from strategy through execution, including in complex, matrixed organizations
• Experience managing external agencies, vendors and/or direct reports
• Excellent writing skills, with a strong emphasis on and mastery of AP style
• Experience supporting executive visibility and thought leadership platforms
• Proficiency with HubSpot or a comparable marketing automation platform; experience with CRM and analytics platforms such as Salesforce and Google Analytics
• Hands-on experience with LinkedIn Campaign Manager and social media management tools
• Familiarity with Adobe Creative Suite, Canva, or similar design tools
• Strong business acumen and understanding of B2B marketing dynamics
• Ability to manage multiple concurrent projects and deadlines in a fast-paced, collaborative environment

Preferred

• Experience marketing specialty pharmacy, patient access, patient support services or pharmaceutical commercialization solutions
• Familiarity with CMS platforms such as WordPress and Drupal for website content management
• Change management or organizational transformation experience

Physical Requirements

• Prolonged periods of sitting and working at a computer
• Ability to review detailed marketing materials and analytics reports
• Occasional travel for events or team meetings, as required
• Occasional heavy lifting in support of conference booth assembly
• Work is typically performed in a professional office or remote environment.

Benefits

• Competitive pay structure,
• Matching 401(k) with immediate vesting,
• Medical, dental, vision, life, & short-term disability insurance,
• Paid time off and eight (8) paid holidays throughout the calendar year, and
• Through proven success, motivation, and team work, potential for growth and promotions within the organization

AssistRx, Inc. is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, religion, color, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, family medical history or genetic information, political affiliation, military service, or other non-merit based factors, or any other protected categories protected by federal, state, or local laws.

All offers of employment with AssistRx are conditional based on the successful completion of a pre-employment background check.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire. Sponsorship and/or work authorization is not available for this position.

AssistRx does not accept unsolicited resumes from search firms or any other vendor services. Any unsolicited resumes will be considered property of AssistRx and no fee will be paid in the event of a hire.