Manager, Marketing - Atlantic Outpost

TAPP Film; United States; On-site; USD 90,000 - 120,000; Full time

Job summary

Warner Music Group is seeking a Marketing Manager for the Atlantic Outpost in Nashville, TN. You will craft and implement innovative marketing campaigns for our artists, collaborating with talent management and internal teams to elevate profiles and reach a global audience.

Key duties include planning campaigns, managing budgets, developing audience growth strategies, leading weekly meetings, coordinating asset production, and reporting performance with the Digital Department.

Qualifications

• Proven ability to develop, create and implement strategic marketing plans.
• Strong written and verbal communication skills.
• Experience moving ideas from concept to execution.
• Analytical mindset with data-driven decision making.
• Excellent planning, negotiation and problem-solving in fast-paced environments.
• Ability to multi-task and work across many roles.

Responsibilities

• Plan, develop and execute comprehensive marketing campaigns for each project.
• Manage budgets across departments with VP Marketing and Operations.
• Develop and execute audience growth, engagement and long-term development strategies.
• Serve as daily point of contact between artists, management, label departments and external agencies.
• Lead weekly artist marketing meetings and coordinate asset production with Creative teams.
• Track streaming metrics, social engagement and ad performance; report and optimize with Digital Department.
• Travel as necessary and maintain relationships with management and Nashville community.

Skills

Marketing strategy

Campaign management

Budget management

Analytics

Cross-functional collaboration

Music industry knowledge

Education

Bachelor’s degree in marketing/communications/business

Tools

Photoshop

FTP/HTML basics

Job description

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:

• Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
• Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
• Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

Job Details

Job Title: Manager, Marketing - Atlantic Outpost

Reports To: Vice President, Marketing, Atlantic Outpost

Department: Marketing - Atlantic Outpost

Location: Nashville, TN

A little bit about our team:

• Atlantic Outpost is a lifestyle brand rooted in Country and Americana music working with artists such as STELLA LEFTY, Sam Barber, Cameron Whitcomb and more. The Marketing Department is responsible for overseeing all marketing strategies for Outpost while also streamlining communication internally and externally.

Your role

As Marketing Manager at Atlantic Outpost, you will be instrumental in crafting and implementing innovative marketing campaigns for our artists. This role involves working hand-in-hand with talent, their management, and various internal teams to elevate our artists' profiles and ensure their music resonates with a global audience.

Here you’ll get to:

• You will plan, develop and execute comprehensive marketing campaigns for each project.
• You will manage budgets across departments and in partnership with the VP, Marketing and Marketing Operations team.
• You will be responsible for developing and executing strategies that drive audience growth, engagement, and long-term development.
• You will be the day-to-day contact between artists, artist managers, internal label department (A&R, digital, publicity) and external agencies.
• You will be responsible for scheduling and leading weekly artist marketing meetings.
• You will coordinate the production of marketing assets, and work closely with the Creative Department and/or other creatives to develop cohesive and identifiable brand strategies for each artist.
• You will track streaming metrics, social engagement and ad performance to generate regular reports and optimize campaigns alongside the Digital Department.
• You will travel as necessary.
• You will troubleshoot issues and act as a problem solver.
• You will maintain relationships with artists management, the Nashville community and more.
• You will stay up to date on all Marketing and social trends.

Rockstar candidates should have/be experienced in:

• Experience in developing, creating, and implementing strategic marketing plans.
• Effective written and verbal communication skills.
• Experience in executing an idea from conception to execution.
• Analytical skills, with the ability to make informed decisions in a timely manner.
• Experience in demonstrating excellent planning, negotiation, and problem-solving skills in a fast-paced business environment.
• Can multi-task and is comfortable wearing many hats.
• Strong organizational skills and adaptability.
• Being a team player.
• Experience working cross-functionally.
• Working in Country music.

It would be music to our ears if you also had:

• You have a bachelor’s degree in marketing, communications, or business from an accredited 4-year university.
• An already established network of industry contacts, especially in Nashville.
• Basic knowledge of FTP/HTML services and web-based programs.
• Strong understanding of social platforms and trends.
• Experience with photoshop or other editing software.

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together, we are Warner Music Group: Independent Minds. Major Sound.

Salary Range

Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

Eligibility

You must be legally authorized to work in the United States as of your first day of employment with WMG. Valid proof of work authorization will be required upon hire in accordance with federal law.

Equal Opportunity

Warner Music Group is an Equal Opportunity Employer.