Manager, Marketing Analytics

Bonafide Health; United States; Remote; USD 100,000 - 166,000; Full time

Job summary

Bonafide is seeking a Manager of Marketing Analytics to lead measurement and insights across DTC, Amazon, and retail media. You will translate complex data into actionable insights that drive growth, improve efficiency, and guide strategic decisions.

You will report to the Senior Director, Analytics and collaborate with the Growth team to optimize campaigns and budgets. This role requires strong quantitative skills and experience with MMM, attribution, and analytics tools.

Qualifications

• 5-8+ years of experience in marketing analytics, growth analytics, or a related role.
• Strong background in analyzing paid media performance across Meta, Google, Amazon, and TV media.
• Proficiency with analytics and data tools including SQL, Python or R, and BI platforms.
• Expertise in MMM, attribution, and performance measurement frameworks.
• Experience working in DTC, omnichannel, or a digitally native brand preferred.
• Strong communication skills and ability to manage cross-functional relationships.
• Bachelor’s degree in a quantitative field or equivalent relevant experience.

Responsibilities

• Own end-to-end marketing performance measurement across paid media, Amazon, and retail channels.
• Lead and establish best practices for marketing measurement including MMM, MTA, and incrementality testing.
• Develop and maintain dashboards and reporting that track KPIs such as ROAS, CAC, LTV, incrementality, and funnel performance.
• Partner closely with the Growth team to evaluate campaign effectiveness and optimize marketing budgets.
• Analyze customer acquisition trends by channel, cohort, and product to inform growth strategy.
• Provide clear recommendations and insights to senior stakeholders and leadership.
• Ensure data quality, consistency, and best practices across marketing analytics methodologies.

Skills

Marketing analytics

Growth analytics

Cross-functional communication

Storytelling with data

Education

Bachelor’s degree in a quantitative field

Tools

SQL

Python

R

BI tools

Job description

About Women’s Health

Bonafide, Uqora and Equelle comprise Pharmavite’s Women’s Health portfolio. Collectively, these brands are driven by their promise to champion women’s health and joy at every age.

Our People

Our Women’s Health team is composed of highly experienced professionals dedicated to making a meaningful impact. Bring your whole self to our Women’s Health brands — you’ll be welcomed by a team that shares your passion, purpose, and pride in our products while embracing your unique talents, creativity, and collaborative spirit.

This role is not available for any form of immigration sponsorship or support, including completion of the Form I-983 training plan required for STEM OPT.

This role is not available for any form of immigration sponsorship or support, including completion of the Form I-983 training plan required for STEM OPT.

JOBSUMMARY

The Manager, Marketing Analytics leadsmeasurement, analysis, and insightacross all marketing channels including DTC, Amazon, and retail media. This roleis responsible fortranslating complex data into clear, actionable insights that drive growth, improve efficiency, and inform strategic decision-making. The ideal candidatecombinesstronganalytical rigor with theability to influence stakeholders through data-driven storytelling.

The Manager, MarketingAnalyticsreports tothe Senior Director, Analytics.

KEY RESPONSIBILITES

Critical contributions this role is counted on to deliver include(listtop 5-8responsibilities):

• Own end-to-end marketing performance measurement across paid media,Amazon, and retail channels

• Leadandestablishbestpractices formarketing measurementincludingMMM, MTA, and incrementality testing

• Develop andmaintaindashboards and reporting that track KPIs such as ROAS, CAC, LTV,incrementality, and funnel performance

• PartnercloselywiththeGrowthteamto evaluate campaign effectiveness andoptimizemarketing budgets

• Analyze customer acquisition trends by channel, cohort, and product to inform growth strategy

• Provide clear recommendations and insights to senior stakeholders and leadership

• Ensure data quality, consistency, and best practicesacrossmarketing analytics methodologies

REQUIRED QUALIFICATIONS:

In order totake on these challenges,you’llneed tohave:

• 5-8+years of experience in marketing analytics, growth analytics, or a relatedrole

• Strongbackground inanalyzing paid mediaperformance across platforms suchasMeta, Google, Amazon,andTVmedia

• Proficiencywith analyticsand datatoolsincludingSQL,PythonorR, and BIplatforms

• ExpertiseinMMM, attribution, and performance measurementframeworks

• Experience working in DTC,omnichannel, ora digitally native brandpreferred

• Strong communicationskills and ability to manage cross-functional relationships

• Bachelor’s degree in a quantitative field or equivalent relevant experience

OUR OFFER

Here, career paths aren’t predefined, and bureaucratic limitations don’t exist – you have the opportunity to grow, learn from industry pioneers, and develop the way you want to. Our Women’s Health brands are investing more in the development of our team – to help us deliver on our purpose and help you achieve your career aspirations. Our environment is geared to fuel curiosity, encourage experimentation, and generate learning as this is the way we develop ourselves and our organization. We are committed to meeting the needs of our employees and their families with a Total Rewards package that’s as comprehensive as the vitamins and supplements we deliver to consumers. With competitive compensation programs and standout benefits, we provide employees with optimal health and well-being – as well as peace of mind. These rewards – plus our new recognition program – ensure employees feel supported both at work and home.

SALARY RANGE

National Target Base Pay Range: $100,000-$166,000.The salary range for this position is based on national standards. For candidates in California and New Yorkmetrothe Target Base Pay Range is $110,000-$184,000 to reflect the cost of living and market conditions in those areas.

Actual compensation will take into account a wide range of factors that are unique to each candidate, including but not limited to geographic location, education, experience, qualifications and job-related skills.It is not typical for an individual to be hired above the midpoint of the range for their role and compensation decisionsdependon the facts and circumstances of each case. This information is provided to applicantsin accordance withstate and local laws.

Base pay is only onecomponentof our total rewards offerings, and we will take the full offering into consideration when presenting an offer of employment.Our total rewards package for this position may also include an annual performance bonus, Medical, dental and vision benefits, 401K match, and other wellness benefits.

This represents the minimum and maximum base salary range for this role, plus annual incentive. Various elements are used to determine a candidate’s starting salary such as job experience, specific skills, and comparison to internal incumbents currently in the role. This information is provided to applicants in accordance with state and local laws.

Bonafideis an equal opportunity employer. Weprohibit employment discrimination and harassment based on race, color, religion, age, sex, sexual orientation, gender, national origin, and any other basis protected by state and federal law. Bonafiderecruits, hires, employs, trains, promotes, and compensatesindividuals solely based on job-related qualifications and abilities.

Bonafide also provides reasonable accommodation to qualified individuals with disabilities or based on a sincerely held religious belief, in accordance with applicable laws. If you need to inquire about an accommodation to complete the application process, please email [e-mail].

Disclaimer

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications of employees assigned to this job.

CALIFORNIA FAIR CHANCE ACT:

Qualified Applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

JOB ALERT FRAUD:

We have become aware of scams from individuals, organizations, and internet sites claiming to represent Bonafide in recruitment activities in return for disclosing financial information.

Our hiring process does not include text-based conversations or interviews and never requires payment or fees from job applicants. All of our career opportunities are regularly published and updated on Bonafide’s Careers section.

If you have already provided your personal information, please report it to your local authorities. Any fraudulent activity should be reported to: [e-mail].

DISCLOSURE:

Any misrepresentations or false statements during the application process, including regarding U.S. work authorization and/or the need for immigration sponsorship or support, may result in the rejection of candidacy or the termination of employment.