Manager, Brand Activation

Otsuka Pharmaceutical Co., Ltd; California (MO); On-site; USD 100,000 - 166,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

401K match

Annual performance bonus

Job summary

Otsuka Pharmaceutical Co., Ltd is seeking a Manager for Brand Activation in California. This role focuses on developing integrated marketing plans for products, such as Nature Made, and leading cross-functional teams.

The ideal candidate will have 5-7 years of experience in brand management and a demonstrable ability to lead impactful marketing campaigns. Join a company that values innovation and teamwork.

Qualifications

• 5-7 years of brand management or marketing experience.
• 1-2 years of campaign leadership experience.
• Experience with CPG brands.

Responsibilities

• Lead and execute marketing campaigns to drive brand awareness.
• Analyze consumer data for marketing strategies.
• Manage integrated campaigns with cross-functional teams.

Skills

Integrated marketing campaigns

Consumer behavior analysis

Project management

Creative strategy

Cross-functional collaboration

Education

Bachelor's Degree

MBA (preferred)

Job description

## Manager, Brand ActivationApplylocations: West Hills, CAtime type: Full timeposted on: Posted Yesterdayjob requisition id: R12361**HELP US BRING THE GIFT OF HEALTH TO LIFE.** Working at Pharmavite is an experience like no other. With a focus on complete nutrition for all, each endeavor is urgent and every day counts. You'll have the opportunity to work on the #1 selling national vitamin and supplement brand, Nature Made, as well as an exciting portfolio of other products that are shaping the future of the healthy living industry. Consumer-driven innovation, high quality products and a promising portfolio, all driven by a team with a shared sense of purpose -- that's Pharmavite. Join us to bring the gift of health to life.**This role is not available for any form of immigration sponsorship or support, including completion of the Form I-983 training plan required for STEM OPT.****This role is not available for any form of immigration sponsorship or support, including completion of the Form I-983 training plan required for STEM OPT.****POSITION SUMMARY**The**Manager, Brand Activation** is responsible for translating Nature Made’s business needs into impactful integrated marketing plans. This includes developing compelling marketing strategies that are grounded in deep understanding of consumer insights, leading creative brand communications, and executing multi-channel activation plans. Partner with agencies to elevate our creative within a fully integrated plan across TV, digital, influencers, social, PR, and partnerships. Partner closely with internal resources to ensure strong brand programming and measurement of campaign(s). The Manager, Brand Activation reports to the Senior Manager of Brand Activation. **KEY RESPONSIBILITIES****Critical contributions this role is counted on to deliver include:*** Lead and execute communications plans and integrated marketing campaigns that drive brand awareness and reach* Analyze consumer behavioral data, best practices, competitive insights, and data analytics including MMM and sales / brand lift studies to develop recommendations to optimize brand communication and engagement* Project manage integrated campaigns and lead cross functional team of internal and external stake holders to build and deliver programs with maximum effectiveness* Inspire "best in class" ideas by working with agency partners across concepting, development, alignment, execution, measurement and optimization.**IDEAL CANDIDATE PROFILE**The ideal candidate brings an energetic combination of proven marketing, a deep understanding of consumer behavior, and a passion for connecting with consumers in meaningful ways. You must enjoy working in a collaborative, cross-functional work environment and leading project management to ensure marketing needs are communicated well and that the best interests of the customer and the brand are honored first and foremost.**CRITICAL SUCCESS FACTORS****You'll be most successful in this role if you have:*** Tangible experience leading integrated marketing campaigns for established CPG brand(s) that drove significant results.* Strong ability to direct creative strategy through execution* Demonstrated experience managing a broad range of agency partners -- both small and large -- to achieve objectives.* Experience analyzing primary and secondary data sources to generate actionable insights to drive consumer marketing strategy.* Excellent influencing, multi-tasking, project management and prioritization skills leading cross-functional teams and influencing key stakeholders.**CAPABILITIES & SKILLS REQUIRED****In order to take on these challenges, you'll need to have:*** Bachelor's Degree. An MBA degree is preferred* 5-7 years of brand management or brand marketing experience, with at least 1-2 years of campaign leadership experience.* CPG brand managament or brand marketing experience* Ability to make focused decisions based on Brand integrity and Company values.* Ability to execute campaigns through strong project management and cross functional collaboration* Ability to consistently communicate in a clear and timely manner across all functions / levels including senior leadership .* Strong analytical, presentation, and negotiation skills**OUR OFFER** Here, career paths aren't predefined, and bureaucratic limitations don't exist -- you have the opportunity to grow, learn from industry pioneers, and develop the way you want to. Pharmavite is investing more in the development of our team -- to help us deliver on our purpose and help you achieve your career aspirations. Our environment is geared to fuel curiosity, encourage experimentation, and generate learning as this is the way we develop ourselves and our organization. Pharmavite is committed to meeting the needs of our employees and their families with a Total Rewards package that's as comprehensive as the vitamins and supplements we deliver to consumers. With competitive compensation programs and standout benefits, we provide employees with optimal health and well-being -- as well as peace of mind. These rewards -- plus our new recognition program -- ensure employees feel supported both at work and home.**SALARY RANGE****National Target Base Pay Range: $100,000.00 - $166,000.00**. The salary range for this position is based on national standards. **For candidates in California and New York metro the Target Base Pay Range is $110,000 - $184,000**, to reflect the cost of living and market conditions in those areas.Actual compensation will take into account a wide range of factors that are unique to each candidate, including but not limited to geographic location, education, experience, qualifications and job-related skills. It is not typical for an individual to be hired above the midpoint of the range for their role and compensation decisions depend on the facts and circumstances of each case. This information is provided to applicants in accordance with state and local laws.Base pay is only one component of our total rewards offerings, and we will take the full offering into consideration when presenting an offer of employment. Our total rewards package for this position may also include an annual performance bonus, Medical, dental and vision benefits, 401K match, and other wellness benefits. **DISCLOSURE:****Any misrepresentations or false statements during the application process, including regarding U.S. work authorization and/or the need for immigration sponsorship or support, may result in the rejection of candidacy or the termination of employment.**Visit Pharmavite.com/careers to learn more about our mission and discover an opportunity that's right for you. Health and wellness begins with us.Pharmavite is an equal opportunity employer. We prohibit employment discrimination and harassment based on race, color, religion, age, sex, sexual orientation, gender, national origin, and any other basis protected by state and federal law. Pharmavite recruits, hires, employs, trains, promotes, and compensates individuals solely based on job-related qualifications and abilities.Pharmavite also provides reasonable accommodation to qualified individuals with disabilities or based on a sincerely held religious belief, in accordance with applicable laws. If you need to inquire about an accommodation to complete the application process, please email [e-mail].*Disclaimer* The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications of employees assigned to this job.**CALIFORNIA FAIR CHANCE ACT:**Qualified Applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.**JOB ALERT FRAUD:**We have become aware of scams from individuals, organizations, and internet sites claiming to represent Pharmavite in recruitment activities in return for disclosing financial information.Our hiring process does not include text-based conversations or interviews and never requires payment or fees from job applicants. All of our career opportunities are regularly published and updated on Pharmavite.com’s Careers section.If you have already provided your personal information, please report it to your local authorities. Any fraudulent activity should be reported to: [e-mail].**DISCLOSURE:****Any misrepresentations or false statements during the application process, including regarding U.S. work authorization and/or the need for immigration sponsorship or support, may result in the rejection of candidacy or the termination of employment.**