Manager, Marketing Analytics

The Home Depot; Atlanta (GA); On-site; USD 140,000 - 180,000; Full time

Job summary

The Home Depot seeks a Manager of Marketing Analytics to lead a team delivering marketing insight generation and analysis for marketing, merchandising and operations. The role focuses on leveraging MMM, MTA, LTA, OAM and ROAS to inform strategic recommendations and investments.

The position collaborates with product management, engineering and vendors to define tooling needs, build data-driven views, and drive reporting enhancements across the enterprise.

Qualifications

• Bachelor's degree or equivalent in a related field.
• MBA preferred for leadership roles and strategic impact.
• Minimum of 5 years of experience in analytics or marketing analytics with people leadership.

Responsibilities

• Lead a team responsible for marketing insight generation and analysis across marketing, merchandising and operations.
• Leverage MMM, MTA, LTA, OAM and ROAS to generate insights and actionable recommendations.
• Prioritize reporting enhancements and analytical projects in collaboration with business partners.
• Present analysis and test results to senior management with a clear business case for investments.
• Drive conversion planning and forecasting on weekly, monthly, seasonal and annual levels.

Skills

Leadership

Team management

A/B testing

Marketing analytics

Communication

Stakeholder management

Executive communication

Education

Bachelor's degree

MBA preferred

Tools

CMS tools

Databases

Job description

Position Purpose

The Manager, Marketing Analytics will lead the team responsible for marketing insight generation and analysis in support of Home Depot's marketing, merchandising, operations, and other cross-functional groups. The incumbent will lead a team working to leverage a combination of marketing measurement models like MMM, MTA, LTA, OAM and channel platform ROAS to generate insights and recommendations designed to spur the business forward.

Req177769

Position Purpose

The Manager, Marketing Analytics will lead the team responsible for marketing insight generation and analysis in support of Home Depot's marketing, merchandising, operations, and other cross-functional groups. The incumbent will lead a team working to leverage a combination of marketing measurement models like MMM, MTA, LTA, OAM and channel platform ROAS to generate insights and recommendations designed to spur the business forward.

The Manager, Marketing Analytics will work with business partners to prioritize and execute against reporting enhancements and analytical projects required to deliver business results. In addition, this role will work extensively in partnership with the product management team, engineering and key vendors to determine short-term and long-term needs for tools that support evolving analytics & reporting needs.

Key Responsibilities

• 20% Responsible for presenting analysis and test results and resulting
• recommendations to peers and senior management. Leverage data to assist in defining site enhancement requirements and be able to present a compelling business case for securing those investments.
• 10% Communicate opportunities to drive financial goals cross-functionally by
• making suggestions that support site-wide objectives.
• 20% Lead conversion planning and forecasting on a weekly, monthly, seasonal, and annual level. Lead ongoing ad hoc analysis of critical business issues that impact marketing performance; translate analysis into executable recommendations.
• 10% Draw reasonable and actionable conclusions from analytic summaries and recommend changes to existing policies and processes based on analytic conclusions and understanding of business requirements and drivers. Support recommendations with clear business case that demonstrates bottom-line value.
• 10% Prioritize and manage execution of requests for report enhancements and
• analysis from business partners. Establish and evangelize improved data-driven views of performance.
• 10% Collaborate with peers to ensure consistency of information, methodologies and reports. Share best practices and develop systems knowledge to deliver new reports and enhance existing reports to meet needs.
• 10% Manage analytic project prioritization based on business needs. Maintain and prioritize a list of enhancements requested for all measurement technology in place at Home Depot.
• 10% Share leadership for the teams responsible for analytics (reporting and analysis) and, over-time, structured site (A/B, MVT) testing.

Direct Manager/Direct Reports

• This position typically reports to Sr. Manager
• This position has 3 Direct Reports

Travel Requirements

• Typically requires overnight travel less than 10% of the time.

Physical Requirements

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
• No travel required

Minimum Qualifications

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.
• Manages a team of 1-5 direct reports
• Accountable for direct supervision of the work activities of others, in addition to personnel issues (including selection, termination, performance appraisal and professional development of subordinates)

Preferred Qualifications

• MBA or Masters preferred
• Demonstrated experience managing a team of technically advanced analytical professionals
• Experience managing an A/B testing program and working with database-driven sites and content management tools
• Experience in relevant marketing analytics and models
• Ability to communicate with both business and technical resources, particularly the skill of expressing complex issues with clarity & simplicity
• Flexible and responsive; able to perform in a fast paced, dynamic work environment and meet aggressive deadlines
• Open to idea exploration with strong problem-solving/analytical abilities
• Leadership and supervisory skills
• Possess executive-level communication and presentation skills
• Demonstrated strength in creating partnerships and in building relationships with other functions and associates within the organization

Minimum Education

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Minimum Years Of Work Experience

• 5

Competencies

• Decision Quality
• Collaborates
• Drives Engagement
• Ensures Accountability
• Plans and Aligns
• Communicates Effectively
• Customer Focus
• Develops Talent
• Drives Results
• Manages Conflict