Manager, Mar-Tech and Digital Operations

Dechra; United States; On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

401k match

Wellness sessions

Job summary

Dechra, a global veterinary pharmaceutical leader, seeks a Manager, MarTech & Digital Operations to align our owned digital channels with business priorities. You will manage MarTech platforms, content workflows, analytics, and performance reporting to improve customer engagement.

You will partner with Brand Marketing, Sales, and Technology to translate data into actionable recommendations, drive website and eCommerce activation, and own the marketing analytics storytelling.

Qualifications

• Strong background in marketing operations and lifecycle marketing.
• Proven CRM and marketing automation experience.
• Ability to translate data into actionable business insights.

Responsibilities

• Own analytics, attribution, and performance storytelling for campaigns.
• Drive digital channel performance and content activation across owned channels.
• Coordinate cross-functional teams to ensure consistent digital execution.

Skills

Marketing operations

CRM expertise

Analytics storytelling

Stakeholder coordination

MarTech ownership

Tools

Salesforce

Pardot

MCAE

Job description

Thanks for checking out our vacancy, we're delighted you want to learn more about Dechra!

Dechra is a growing, global specialist within the world of veterinary pharmaceuticals. Our expertise is in the development, manufacture, marketing and sales of high quality products exclusively for veterinarians worldwide.

Here at Dechra, our values are embedded within our culture and thrive within our family of almost 2000 colleagues globally. From manufacturing to marketing, (D)edication, (E)njoyment, (C)ourage, (H)onesty, (R)elationships and (A)mbition are at the heart of our everyday operations and the way we do business

The Opportunity

The Manager, MarTech & Digital Operations manages Dechra's owned digital channels and MarTech operations to ensure digital work is executed clearly, consistently, and effectively across web, eCommerce, Dechra Academy/LMS, digital assets, and analytics. This role connects business priorities with platform capabilities, content workflows, performance reporting, and actionable recommendations that help the business improve digital execution and customer engagement.

• Operational coordination: Serve as the bridge between Digital & Technology(D&T), Brand Marketing, Sales, agencies, and platform partners to translate business needs into clear digital requirements and workflows.
• Digital channel and content activation: Manage website content, search optimization, conversion improvements, Dechra Academy/LMS, MedEd experiences, B2B eCommerce support, and associated digital asset activation.
• Analytics and performance storytelling: Build reporting that connects campaign, channel, funnel, and journey activity to insights stakeholders can understand and act upon.
• Business insights and recommendations: Proactively identify digital marketing opportunities, prioritize recommendations, and support implementation through clear next steps, stakeholder alignment, and continuous learning.

So, what will you be doing? This role has a broad and varied scope and the successful candidate will have responsibility for duties including:

1. Serve as the operational bridge across web, eCommerce, Dechra Academy, and analytics

Act as the connective layer between Digital & Technology, Brand Marketing, Sales, and external partners to ensure digital work is executed efficiently and consistently across platforms.

• Translate business needs into clear operational requirements for core D&T platforms, including CMS, DAM, LMS, loyalty, B2B eCommerce, and analytics tools.
• Support platform integration, activation, and day‑to‑day utilization so workflows, data flows, and campaigns run smoothly across systems.
• Partner with internal teams and agencies to clarify roles, remove blockers, and keep digital execution aligned with business priorities.

2. Drive digital channel performance and content activation

Own the execution and optimization of Dechra's owned digital channels, with a focus on website content, search visibility, conversion performance, Dechra Academy/LMS, and key digital assets.

• Manage website content strategy, content creation workflows, optimization, and ongoing maintenance.
• Apply SEO, AEO, and CRO best practices to improve discoverability, engagement, and conversion.
• Ensure digital content is created, approved through appropriate review processes, managed in the DAM, and deployed effectively across channels.
• Support the strategic development, administration, reporting, and continuous improvement of Dechra Academy and online MedEd experiences.

3. Own analytics, attribution, and performance storytelling

• Translate complex analytics into simple, actionable insights for non‑technical stakeholders. Drive performance conversations from "what happened?" to "what should we do next?"
• Use insights to inform optimization, prioritization, and future campaign and journey design.

4. Proactively identify business insights and digital marketing recommendations

Identify digital marketing opportunities, prioritize recommendations, and support implementation through clear next steps, stakeholder alignment, and continuous learning.

• Proactively identify digital marketing opportunities based on performance data, customer behavior, stakeholder input, competitive trends, and business priorities.
• Prioritize recommendations based on potential business impact, customer experience value, feasibility, and alignment to strategic goals.
• Translate insights into clear next steps, recommended owners, implementation considerations, and stakeholder alignment needs.
• Apply learnings from implemented recommendations to improve future content, channel, campaign, and customer journey planning.

Here at Dechra we pride ourselves on being an inclusive employer and we embrace candidates from all walks of life. We're particularly excited to hear from those who have/are:

• Deep experience in marketing operations, revenue operations, and lifecycle marketing
• Strong CRM and marketing automation expertise (Salesforce, MCAE/Pardot)
• Customer data strategy, data modeling, and integration literacy
• Journey orchestration, segmentation, and automation design
• Marketing analytics, attribution, and performance management
• MarTech product ownership and roadmap management
• Cross‑functional leadership and stakeholder coordination
• Ability to connect strategy, data, technology, and execution
• Ability to travel up to 25%.

As a people first values‑based culture, we provide free weekly wellness sessions focused on our employee's physical and mental wellbeing, and flexible work arrangements. We offer a generous employer 401k match and other incentives for long‑term financial wellness. Our full array of health, financial and voluntary benefit programs are what you would expect from a recognized Best Place to Work.