Manager, Lifecycle Marketing

Servicenow; New York (NY); On-site; USD 127,000 - 222,000; Full time

Benefits offered by this job

Health plans

401(k) Plan with company match

ESPP

Matching donations

Flexible time away plan

Family leave programs

Job summary

ServiceNow is seeking a lifecycle marketing specialist to drive end-to-end campaigns and author compelling customer journeys. You will own the performance, leverage marketing automation platforms, and work with cross-functional teams to optimize engagement and retention across channels.

The role emphasizes analytics, real-time segmentation, and rigorous testing to inform strategy. A base salary offers visibility into equity options and competitive benefits within a flexible, distributed work

Qualifications

• 3–5 years in email marketing or lifecycle marketing.
• Proficiency with marketing automation platforms and analytics tools.
• Experience building and optimizing customer journeys or email campaigns.
• Strong analytical skills and data-driven mindset.
• Excellent project management and organizational skills.
• Ability to collaborate across teams and explain technical concepts.
• Understanding of engagement best practices and testing methodologies.

Responsibilities

• Own execution and performance of lifecycle marketing programs like campaigns and journeys.
• Build and maintain customer journeys using marketing automation platforms; test and optimize based on performance data.
• Execute real-time segmentation and targeted messaging across email, in-app, and other channels.
• Monitor campaign metrics daily; identify performance gaps and optimize accordingly.
• Coordinate with Creative, Content, and Brand teams on messaging and assets.
• Support data and analytics with audience definition, testing requirements, and performance analysis.
• Execute A/B tests and document learnings; share insights with the team.
• Collaborate with Product and Customer Success on engagement signals and retention opportunities.
• Maintain campaign documentation, timelines, and stakeholder communication.
• Contribute to quarterly business reviews and performance analysis.

Skills

Email marketing

Lifecycle marketing

Retention marketing

Analytics tools

Project management

Cross-functional

Tools

Marketing automation platforms

Job description

Company Description

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500 work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.

Job Description

Overview

Execute lifecycle marketing campaigns and journeys, managing the day-to-day tactics that drive customer engagement and retention. You will own the performance of assigned programs, collaborate with cross functional teams, and contribute to continuous optimization of customer experiences.

Key Responsibilities

• Own execution and performance of lifecycle marketing programs: campaigns, journeys, and engagement initiatives
• Build and maintain customer journeys using marketing automation platforms; test and optimize based on performance data
• Execute real-time segmentation and targeted messaging across email, in-app, and other channels
• Monitor campaign metrics daily; identify performance gaps and recommend optimization tactics
• Coordinate with Creative, Content, and Brand teams on messaging, personalization, and asset development
• Support data and analytics team with audience definition, testing requirements, and performance analysis
• Execute A/B tests and optimization experiments; document learnings and share insights with the team
• Collaborate with Product and Customer Success teams on engagement signals and retention opportunities
• Maintain accurate campaign documentation, timelines, and stakeholder communication
• Contribute to quarterly business reviews and performance analysis

Qualifications

Required Qualifications & Experience

• 3-5 years in email marketing, lifecycle marketing, retention marketing, or related discipline
• Proficiency with marketing automation platforms and analytics tools
• Experience building and optimizing customer journeys or email campaigns
• Strong analytical skills and comfort working with performance data
• Excellent project management and organizational skills
• Ability to collaborate across teams and communicate technical concepts clearly
• Understanding of customer engagement best practices and testing methodologies

For positions in this location, we offer a base pay of $126,800 - $221,900, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third‑party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [e-mail] for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

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