Partner Marketing Associate

ServiceNow, Inc.; Santa Clara (CA); On-site; USD 82,000 - 118,000; Full time

Benefits offered by this job

Health plans

401(k) Plan with company match

ESPP

Matching donations

Family leave programs

Job summary

ServiceNow, Inc. in Santa Clara, CA seeks an early-career marketing professional to own partner-focused demand programs. You will run campaigns, content, and enablement with ISV partners across regions, delivering measurable pipeline impact and hands-on execution.

You will collaborate with product marketing, partner managers, and regional teams, learning the full go-to-market motion quickly. Emphasis on AI in workflows, strong writing, and rapid delivery.

Qualifications

• Experience applying AI to improve work processes or decision-making.
• 1 to 3 years of marketing experience; recent grads are welcome.
• Interest in technology partnerships and ecosystems.
• Strong writing skills to convey joint value propositions.
• Organized, self-directed, capable of juggling multiple programs.
• Comfort with numbers and learning from data.
• Bias toward action in a fast-moving environment.
• Willingness to use AI tools to drive efficiency.

Responsibilities

• Run demand generation programs with ISV partners including digital campaigns, content, webinars, and MDF budgeting.
• Own the ISV marketing toolkit and enablement assets to keep them current.
• Support launch marketing for new ISV apps and integrations from messaging to in-market execution.
• Build a campaign and asset library to tell a joint ServiceNow story with partners.
• Track program performance: outcomes, costs, pipeline and optimization.
• Onboard and activate ISVs into the program across regions.
• Coordinate with product marketing and regional teams to align roadmaps.

Skills

AI in work processes

1–3 years experience

Technology partnerships

Strong writing

Organized / self-directed

Numbers and data

Bias toward action

AI growth mindset

Job description

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.

What you get to do in this role:

This is a rare early-career seat with real surface area. ServiceNow's ISV and Build ecosystem is where partners build products on top of our platform, and this role runs the marketing engine behind them: campaigns, launches, content, and the partner-facing toolkit that hundreds of ISVs use to bring their solutions to market with us. You will not be shadowing someone else's work. You will own programs end-to-end, with a clear line of sight to the pipeline they generate.

You will sit on a global team covering every partner, every region, and every product, which means you will learn the full go-to-market motion faster here than almost anywhere else in marketing. You will work directly with product marketing, partner managers, regional marketing teams in AMS, EMEA, and APAC, and the partners themselves. Ambition and curiosity matter more than a resume that already checks every box.

What you will do

• Run demand generation programs with and through ISV partners: digital campaigns, content syndication, webinars, and joint events, including managing the MDF (market development funds) budget behind them

• Own the marketing toolkit ISVs use to co-market with us, keeping Campaign Creator assets, playbooks, and enablement content current and actually usable

• Support launch marketing for new ISV apps and integrations, from messaging inputs through in-market execution

• Build the campaign and asset library that helps partners tell a joint story with ServiceNow

• Track and report program performance: what ran, what it cost, what pipeline it produced, and what you would change next time

• Activate ISVs who are not yet marketing with us, taking them through onboarding into the program

• Manage Partner day to day with product marketing, partner managers, and regional marketing counterparts to keep programs aligned to what the field needs

• Align co-marketing campaign roadmaps with product launches, regional priorities, and partner readiness through regular syncs with product marketing, regional teams, and the partner sales org

How you will grow

You will get direct exposure to senior leaders across marketing and the partner organization, hands-on ownership of budget and program outcomes, and a view of the full ServiceNow go-to-market motion. People who do this job well move into named-partner ownership, broader route-to-market roles, and/or deeper specialization in demand generation.

To be successful in this role you have:

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.

• 1 to 3 years of experience. Recent graduates and early-career marketers are strongly encouraged to apply. Internships, co-ops, and campus program experience count

• Interest in technology partnerships, platforms, or ecosystems. You do not need to know what an ISV is on day one, but you should want to find out

• Strong writing. Much of this work is explaining a joint value proposition clearly to a busy audience

• Organized and self-directed. You will juggle several programs at once with partners in multiple time zones

• Comfort with numbers and a willingness to learn the data. You will be asked what your programs produced, and you will want to know the answer

• A bias toward action. This team moves quickly and rewards people who ship

• An AI growth mindset—A willingness to utilize AI tools and resources to help drive efficiency and spend up time to market

For positions in this location, we offer a base pay of $81,600 - $118,300 , plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here (https://careers.servicenow.com/life-at-servicenow#workpersonas) . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [e-mail] for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.