Manager, Lifecycle & Digital Growth Marketing

QAD, Inc.; Miami (FL); On-site; USD 120,000 - 130,000; Full time

Benefits offered by this job

Medical, dental & vision

401(k) with company match

Short-term and long-term disability

Life insurance

Paid time off

Parental leave

Flexible spending accounts

Employee assistance program

Job summary

QAD Inc. is seeking a data-driven Lifecycle & Digital Growth Manager to scale high-impact programs. You will own email marketing, build segmentation for customers and prospects, and run digital nurture programs that support every stage of the buyer journey, with a focus on predictive personalization and AI-driven optimization.

The role is remote-based in the United States, with up to 10% travel. Base pay ranges from $120,000 to $130,000 annually, plus benefits. Visa sponsorship is not available.

Qualifications

• 5+ years in B2B lifecycle or demand gen, ideally in SaaS/Industrial tech.
• Strong hands-on email marketing experience, including audience segmentation and nurture program design.
• Clear understanding of how AI can be applied to marketing workflows — personalization, content generation, and analytics.
• Experience with marketing automation/email tools (e.g., Marketo) is a plus.
• Knowledge of Salesforce and intent data (6Sense/Demandbase).
• Proven track record of driving revenue through digital and lifecycle testing.
• Self-starter who builds as much as they manage in a lean environment.

Responsibilities

• Own end-to-end email marketing, segmentation strategies for customers and prospects, and development of nurture tracks.
• Bridge marketing automation, lifecycle strategy, and digital demand generation to convert audience engagement into revenue.
• Lead digital surround for major tradeshows and collaborate with field marketing to close the loop on SAOs.
• Define and optimize segmentation models for buyers at each journey stage (awareness, consideration, decision).
• Drive content distribution across owned channels and grow earned reach and domain authority.
• Implement AI workflows for personalization, copywriting, segmentation, and reporting to increase velocity.

Skills

B2B lifecycle

email marketing

AI in marketing

marketing automation

Salesforce

intent data

digital & lifecycle testing

lean startup

Tools

Marketo

Salesforce

6Sense

Demandbase

Job description

Manager, Lifecycle & Digital Growth Marketing

• Full-time
• Time Type: Full Time
• Department: Marketing
• Location: United States of America - Texas

Redzone, the Connected Workforce business unit within QAD | Redzone, helps manufacturers make more products for less while greatly improving the employee experience. While there is a lot of hype around digital transformation, the factory of the future, and Industry 4.0, the focus has been on the equipment and technology – not the people. At Redzone, we are all about the people, what we call “the connected workforce.”

We make frontline teams more engaged and more productive so their lives improve while contributing to positive business outcomes. We do this by combining exceptional software and world-class coaching, giving our customers an average productivity increase of 26% in 90 days. Redzone brings together Production, Maintenance, and Quality teams, improving the communications between those teams to resolve issues and increase output. Decision-making happens on the shop floor by the people doing the work, in real time, for immediate impact and a better overall employee experience.

With an AI powered platform, nearly 2000 plants and over 500,000 users, Redzone is changing the way people work – one plant at a time.

Redzone is seeking a data-driven, AI-native Lifecycle and Digital Growth Manager to scale high-impact programs. You will bridge marketing automation, lifecycle strategy, and digital demand generation to turn audience engagement into measurable revenue.

You will own end-to-end email marketing, build segmentation strategies for customers and prospects, and run digital nurture programs that support every stage of the buyer's journey.

This role is critical to Redzone's growth. By operationalizing current ad-hoc programs, you will influence an estimated 15–20% incremental pipeline contribution from digital channels within your first year.

This position is Full-Time, Exempt, Remote-based in the United States, and requires up to 10% travel. Visa Sponsorship is not available.

What You'll Own

• Lifecycle & Email Marketing:Own email marketing operations, nurture programs, and list health. Build scalable, behavior-based systems rather than one-off campaigns.
• Segmentation & Nurture Strategy:Develop and maintain segmentation models for customers and prospects. Design and run digital nurture tracks tailored to each stage of the buyer's journey — awareness, consideration, and decision.
• Optimization & Testing:Execute A/B and multivariate tests across channels. Use data to optimize for pipeline outcomes and conversion.
• Event & Field Support:Lead digital surround for major tradeshows (Pack Expo, Champions of Manufacturing). Partner with field marketing to close the loop on SAOs.
• Content & Distribution:Drive organic content distribution across YouTube and owned channels. Own association outreach, link building, and industry partnerships to build earned reach and domain authority.
• AI Strategy:Understand how AI fits into modern marketing and implement AI workflows for personalization, copywriting, segmentation, and reporting to increase team velocity.

• 5+ years in B2B lifecycle or demand gen, ideally in SaaS/Industrial tech.
• Strong hands-on email marketing experience, including audience segmentation and nurture program design.
• Clear understanding of how AI can be applied to marketing workflows — personalization, content generation, and analytics.
• Experience with marketing automation/email tools (e.g., Marketo) is a plus.
• Knowledge of Salesforce and intent data (6Sense/Demandbase).
• Proven track record of driving revenue through digital and lifecycle testing.
• Self-starter who builds as much as they manage in a lean environment.

Compensation Package:

• Base pay range: $120,000 - $130,000 USD Annual (12 Months)
• Placement within our pay range will vary based on knowledge, skills, experience, and market location variations as well as internal peer equity
• This position may be eligible for additional performance incentives
• U.S. benefits package includes medical, dental and vision coverage, a 401(k) plan with company match, short-term and long-term disability coverage, life insurance, paid-time off, parental leave, flexible spending accounts and employee assistance program

About QAD and QAD Redzone:

QAD Inc. is a leading provider of adaptive, cloud-based enterprise software and services for global manufacturing companies. Global manufacturers face ever-increasing disruption caused by technology-driven innovation and changing consumer preferences. In order to survive and thrive, manufacturers must be able to innovate and change business models at unprecedented rates of speed. QAD calls these companies Adaptive Manufacturing Enterprises.

QAD Redzone helps to enable QAD’s vision for the Adaptive Enterprise. Labor productivity improvements directly impact efficiency. Productive and empowered employees increase the effective capacity of your plant and accelerate time to productivity for new employees giving manufacturers the agility to increase production beyond what was previously possible without having to invest in production equipment or new plants, and reduce the amount and impact of employee attrition. Empowered employees with a growth mindset take extreme ownership of challenges that impact their production goals, creating resilience in the face of disruption.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

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