Manager, Lifecycle Analytics

Pharmavite; United States; On-site; USD 100,000 - 166,000; Full time

Job summary

Pharmavite is hiring a Manager, Lifecycle Analytics to own measurement across the customer lifecycle, including cohort analysis, LTV, repeat purchases, retention and churn. The role translates data into actionable insights to guide retention and CRM strategy and informs leadership with data-driven storytelling.

The position reports to the Senior Director, Analytics and partners with CRM and commercial teams to improve the customer experience.

Qualifications

• 5–8+ years of experience in customer analytics or related roles.
• Strong background in cohort analysis, segmentation, retention and LTV.
• Proficiency with SQL, Python or R and BI tools.
• Familiarity with CRM platforms and lifecycle marketing concepts.
• Experience in DTC, omnichannel and consumer goods preferred.
• Strong communication and ability to influence stakeholders.
• Bachelor's degree in a quantitative field or equivalent experience.

Responsibilities

• Own customer lifecycle analysis including cohort segmentation, repeat purchase behavior, churn and lifetime value.
• Build and refine LTV models, cross-sell and upsell insights.
• Develop and maintain dashboards and reporting for lifecycle KPIs.
• Partner with CRM and commercial teams to optimize the customer experience.
• Analyze impact of CRM and lifecycle initiatives on engagement and value.
• Provide clear recommendations to senior stakeholders.

Skills

Cohort analysis

Lifetime value modeling

SQL

Python

R

CRM platforms

BI platforms

Data storytelling

Education

Bachelor's in quantitative field

Job description

HELP US BRING THE GIFT OF HEALTH TO LIFE.

Working at Pharmavite is an experience like no other. With a focus on complete nutrition for all, each endeavor is urgent and every day counts. You'll have the opportunity to work on the #1 selling national vitamin and supplement brand, Nature Made, as well as an exciting portfolio of other products that are shaping the future of the healthy living industry. Consumer-driven innovation, high quality products and a promising portfolio, all driven by a team with a shared sense of purpose – that’s Pharmavite. Join us to bring the gift of health to life.

This role is not available for any form of immigration sponsorship or support, including completion of the Form I-983 training plan required for STEM OPT.

Job Summary

The Manager, Lifecycle Analytics owns measurement and analysis across the customer lifecycle including cohort analysis, lifetime value, repeat purchase rates, retention and churn. This role translates complex data into clear, actionable insights that inform retention and CRM strategy. The ideal candidate combines strong analytical rigor with a commercial mindset and possesses the ability to influence stakeholders through data-driven storytelling.

The Manager, Lifecycle Analytics reports to the Senior Director, Analytics.

KEY RESPONSIBILITES

Critical contributions this role is counted on to deliver include (list top 5-8 responsibilities):

• Own customer lifecycle analysis including acquisition cohort segmentation, repeat purchase behavior, churn, and lifetime value
• Build and refine LTV models, cross-sell and upsell analysis, and replenishment insights
• Develop and maintain dashboards and reporting to track key lifecycle KPIs
• Partner closely with CRM and commercial teams to identify opportunities to improve and optimize the customer experience
• Analyze the impact of CRM and lifecycle initiatives on engagement and incremental customer value
• Provide clear recommendations and insights to senior stakeholders and leadership

REQUIRED QUALIFICATIONS

In order to take on these challenges, you’ll need to have:

• 5–8+ years of experience in customer analytics, lifecycle analytics, or related roles
• Strong background in cohort analysis, segmentation, retention, and lifetime value modeling
• Proficiency with analytics and data tools, including SQL, Python or R, and BI platforms
• Familiarity with CRM platforms and lifecycle marketing concepts
• Experience working in DTC, omnichannel, and consumer goods preferred
• Strong communication skills and ability to manage cross-functional relationships
• Bachelor's degree in a quantitative field or equivalent relevant experience

OUR OFFER

Here, career paths aren't predefined, and bureaucratic limitations don't exist – you have the opportunity to grow, learn from industry pioneers, and develop the way you want to. Pharmavite is investing more in the development of our team – to help us deliver on our purpose and help you achieve your career aspirations. Our environment is geared to fuel curiosity, encourage experimentation, and generate learning as this is the way we develop ourselves and our organization.

Pharmavite is committed to meeting the needs of our employees and their families with a Total Rewards package that's as comprehensive as the vitamins and supplements we deliver to consumers. With competitive compensation programs and standout benefits, we provide employees with optimal health and well-being – as well as peace of mind. These rewards – plus our new recognition program – ensure employees feel supported both at work and home.

SALARY RANGE

National Target Base Pay Range: $100,000-$166,000. The salary range for this position is based on national standards.

For candidates in California and New York metro the Target Base Pay Range is $110,000-$184,000 to reflect the cost of living and market conditions in those areas.

Actual compensation will take into account a wide range of factors that are unique to each candidate, including but not limited to geographic location, education, experience, qualifications and job-related skills. It is not typical for an individual to be hired above the midpoint of the range for their role and compensation decisions depend on the facts and circumstances of each case. This information is provided to applicants in accordance with state and local laws.

Base pay is only one component of our total rewards offerings, and we will take the full offering into consideration when presenting an offer of employment. Our total rewards package for this position may also include an annual performance bonus, Medical, dental and vision benefits, 401K match, and other wellness benefits.

DISCLOSURE

Any misrepresentations or false statements during the application process, including regarding U.S. work authorization and/or the need for immigration sponsorship or support, may result in the rejection of candidacy or the termination of employment.

Pharmavite is an equal opportunity employer. We prohibit employment discrimination and harassment based on race, color, religion, age, sex, sexual orientation, gender, national origin, and any other basis protected by state and federal law. Pharmavite recruits, hires, employs, trains, promotes, and compensates individuals solely based on job-related qualifications and abilities.

Pharmavite also provides reasonable accommodation to qualified individuals with disabilities or based on a sincerely held religious belief, in accordance with applicable laws.

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications of employees assigned to this job.

CALIFORNIA FAIR CHANCE ACT

Qualified Applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.