Manager - Learning Content -

GMR Group; Indiana (PA); On-site; USD 90,000 - 130,000; Full time

Job summary

GMR Group is seeking a senior Learning Content Manager to lead the design, development, and deployment of digital learning experiences. You will drive content strategy, collaborate with SMEs and stakeholders, and oversee end-to-end lifecycle from concept to evaluation.

The role emphasizes adherence to standards, analytics-driven improvement, and adoption of new technologies to boost learner engagement and program outcomes.

Qualifications

• Bachelor’s or Master’s Degree in Instructional Design, Education, or a related field.
• 12+ years of experience in learning content management, instructional design, or digital learning.
• Experience with LMS, LXP, and digital content ecosystems.
• Relevant certifications in Instructional Design or Learning Technologies are a plus.

Responsibilities

• Translate digital content into effective learning applications, ensuring content is relevant and contextual.
• Build engaging learning experiences through structured journeys, pathways, and multimodal content.
• Drive learner engagement through content on technology platforms.
• Conduct content diagnostics to assess effectiveness and identify improvement areas.
• Oversee development of digital, blended, and instructor-led content with SMEs.
• Create storyboards, scripts, facilitator guides, job aids, and e-learning modules.
• Implement SEO best practices for all digital content.
• Track learner engagement and completion, measure impact and ROI.
• Coordinate end-to-end content logistics and vendor relations.

Skills

Instructional design

Content strategy

Stakeholder management

Analytics

Project management

Education

Bachelor’s or Master’s in Instructional Design or related

Tools

LMS

LXP

SCORM

AI-enabled tooling

Job description

Job Purpose

Responsible for managing the instructional design and implementation of digital learning content across GMR Group. This role ensures the creation, curation, and deployment of high-quality, engaging, and impactful learning experiences in alignment with organizational goals and the content strategy defined by the Lead – Learning Content.

Job Purpose

Responsible for managing the instructional design and implementation of digital learning content across GMR Group. This role ensures the creation, curation, and deployment of high-quality, engaging, and impactful learning experiences in alignment with organizational goals and the content strategy defined by the Lead – Learning Content.

ORGANISATION CHART

This position will report to Head - Learning Tech

Key Accountabilities

Responsibilities Key Performance Indicators (KPIs)

Content & Learning

• Translate digital content into effective learning applications, ensuring content is relevant and contextual.
• Build engaging learning experiences through structured journeys, pathways, and multimodal content.
• Drive learner engagement through content on technology platforms.
• Conduct content diagnostics to assess effectiveness and identify improvement areas.
• Maintain familiarity with content structures and ensure logical flow.
• Manage content inventory, identify gaps, and implement corrective actions.
• Maintain market understanding of content platforms, pricing, specialization, and vendor relationships.
• Learner engagement scores
• Content effectiveness metrics
• Timely identification and closure of content gaps
• Market benchmarking reports
• ≥ 90% of digital content modules rated “relevant” and “contextual” by learners in post-module surveys.
• ≥ 85% learner completion rate for structured journeys/pathways.
• Average learner engagement score ≥ 4.2/5 across all platforms.
• ≥ 90% of content gaps identified and closed within quarter.

Content Design and Development

• Use content development tools and apply advanced instructional design methodologies (ADDIE, SCORM, etc.).
• Ensure high standards in design and visualization of learning assets.
• Oversee the development of digital, blended, and instructor-led content.
• Work closely with subject matter experts (SMEs), L&D partners, and business stakeholders to gather inputs and validate content.
• Translate subject matter input into structured learning content using ID models.
• Create engaging instructional materials such as storyboards, scripts, facilitator guides, job aids, and e-learning modules.
• Implement SEO best practices for all digital content.
• ≥ 95% of new content developed using approved methodologies and tools.
• ≥ 90% of content assets rated “high quality” in stakeholder feedback.
• ≥ 95% of projects delivered on time and within budget.
• ≥ 90% stakeholder satisfaction in content validation surveys.
• ≥ 20% year-on-year increase in organic traffic to learning content.

Content Curation

• Curate content using global tools and best practices.
• Evaluate and select third-party content for integration.
• Maintain relationships with content vendors and partners.
• ≥ 90% of curated content rated “useful” by learners.
• ≥ 2 new third-party content integrations per year.
• ≥ 90% vendor satisfaction score in annual review.

KEY ACCOUNTABILITIES - Additional Details

Program Strategy & Design

• Define learning objectives aligned with business priorities.
• Conduct needs analysis and skill gap assessments.
• Develop and refine content strategy in collaboration with leadership.
• Create and maintain a content calendar aligned with business priorities.
• ≥ 95% of programs launched as per agreed timelines.
• ≥ 80% of strategic objectives met.
• ≥ 95% adherence to content calendar milestones.

Stakeholder Management

• Engage with business leaders, SMEs, and vendors.
• Communicate program goals and progress.
• ≥ 90% satisfaction in stakeholder feedback surveys.

Program Execution

• Manage end-to-end lifecycle: design, delivery, evaluation.
• Oversee vendor contracts and budgets (good to have).
• Ensure compliance with learning standards and policies.
• Program Completion Rate: ≥ 80% of learners enrolled.
• Variance ≤ ±5% from approved budget.
• ≥ 98% compliance in annual audit.

Change Management

• Lead adoption of new content formats, technologies, and methodologies
• Develop stakeholder communications and training for new initiatives.
• ≥ 75% of target users adopt new format/technology within 6 months.
• ≥ 90% completion rate for stakeholder training; ≥ 4.2/5 average satisfaction score for communications.

Measurement & Continuous Improvement

• Track learner engagement and completion.
• Analyze program effectiveness engagement and ROI.
• Implement feedback-driven improvements.
• Support the adoption of new technologies and methodologies in digital learning.
• Engagement rates ≥ 90%; Completion rates ≥ 85%.
• ≥ 80% improvement in learner assessment scores post-content deployment.
• At least one data-driven intervention implemented annually based on advanced analytics.
• ≥ 1 new technology/methodology adopted per year.

Technology & Innovation

• Leverage LMS, analytics tools, and emerging tech.
• Implement at least one AI-backed tool per year.

EXTERNAL INTERACTIONS

• Vendors, Service providers and Suppliers
• External consultants/agencies, Professional networks

INTERNAL INTERACTIONS

• BHRs, SHROs, CEO BIs
• Department Heads
• Sector L&D teams

FINANCIAL DIMENSIONS

Manages content-related budgets and vendor contracts in alignment with the Approved Operating Plan (AOP), ensuring optimal allocation and cost efficiency

Other Dimensions

• Standardize and maintain learning operations
• Coordinate end-to-end content logistics
• Track and report content and learning metrics

Education Qualifications

• Bachelor’s or Master’s Degree in Instructional Design, Education, Human Resources, or a related field.
• Relevant certifications in Instructional Design preferred. Additional certification in Learning Technologies or Project Management is a plus.

Relevant Experience

• 12+ years of experience in learning content management, instructional design, or digital learning.
• Experience with Learning Management Systems (LMS), Learning Experience Platforms (LXP), and digital content ecosystems

COMPETENCIES

• Capability Building
• Entrepreneurship
• Execution & Results
• Networking
• Personal Effectiveness
• Planning & Decision Making
• Problem Solving & Analytical Thinking
• Social Awareness
• Stakeholder Focus
• Strategic Orientation
• Teamwork & Interpersonal influence