Manager, Key Account Marketing

Cox Enterprises; Atlanta (GA); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Cox Enterprises seeks a Manager, Key Account Marketing to drive strategic marketing initiatives for Manheim's large client segments. The role combines account planning, campaign execution, and data-driven marketing to boost client engagement and revenue, with potential hybrid arrangement if near an Atlanta office.

The position emphasizes collaboration across Sales, Field Marketing and Data Analytics, using tools like Salesforce to derive insights, plus travel up to 25% for client meetings and

Qualifications

• Bachelor’s degree in related discipline with 6+ years in B2B marketing, account management and campaign execution
• Strong client relationships and ability to drive ROI
• Experience managing marketing budgets and demonstrating ROI
• Ability to distill complex data into clear insights for diverse audiences
• Excellent communication and presentation skills for client interactions
• Willingness to work CST or EST schedules; travel up to 25%
• Within 60 miles of a major airport

Responsibilities

• Develop and implement marketing strategies for Growth and Tier 3 client segments
• Create account-specific marketing plans and serve as primary marketing contact
• Lead multi-channel marketing campaigns across digital, events and activations
• Leverage Salesforce and analytics to derive insights and recommend growth actions
• Collaborate with Sales, Field Marketing and Data Analytics teams for execution
• Monitor KPIs and present performance summaries to stakeholders

Skills

Account management

Campaign execution

Data analytics

Salesforce

AI tools

Data storytelling

Communication

Budget management

Education

Bachelor’s degree in related discipline

Degree in Marketing, Business, Analytics

Tools

Salesforce CRM

Marketing analytics tools

AI-powered analytics tools

Job description

This position is remote/work from home and can be located anywhere within the United States BUT must live within an hour’s drive of a major airport AND be able to work Central or Eastern Standard hours. If you live near our Atlanta office, the role will be hybrid.

Application Deadline: Tuesday, October 6th

The Manager, Key Account Marketing, is responsible for developing and executing strategic marketing initiatives for Manheim's larger client segments. This role combines account planning, campaign execution, and data-driven marketing to drive client engagement, support growth objectives across assigned accounts ultimately leading to greater retention and increased revenue for Manheim. In addition, this role may support campaign execution for additional customers under the direction of Sr. Manager or Director.

What You’ll Do

Account Strategy & Management

• Develop and implement marketing strategies for assigned Growth and Tier 3 client segments, aligning client goals with Manheim's auction capabilities and services.
• Build understanding of client business models, remarketing objectives, and market challenges within the Growth and Tier 3 segments.
• Create account-specific marketing plans and serve as a primary marketing contact for assigned accounts.
• Serve as primary marketing liaison for assigned commercial accounts, building trust and long-term partnerships.

Campaign Development & Execution

• Design and execute targeted marketing campaigns supporting client remarketing goals across Manheim's auction network.
• Collaborate with Field Marketing and cross-functional teams to ensure consistent execution of client initiatives.
• Coordinate multi-channel marketing approaches, including digital, events, and location-based activations.

Data Analytics & Performance Management

• Leverage analytics platforms (e.g., Salesforce) and AI-enabled tools to synthesize large data sets into clear insights, summaries, and performance narratives for internal stakeholders and clients.
• Translate campaign, buyer, and account-level data into actionable recommendations that inform account strategy, optimization opportunities, and growth planning.
• Develop concise, insight-driven recaps and summaries that clearly communicate performance, trends, and next steps across Sales, Field Marketing, and Key Account Marketing partners.
• Monitor and report on KPIs tied to client success and Manheim business objectives, using data storytelling to demonstrate marketing impact and ROI.

Cross-Functional Collaboration

• Partner with Sales, Operations, Data Analytics, and Corporate Marketing to align strategies and ensure seamless execution of client campaigns.
• Proactively share synthesized insights, campaign learnings, and performance summaries to enhance cross-team visibility and decision-making.
• Ensure seamless handoffs and consistent communication across teams while maintaining brand standards and delivering customized client experiences.

What’s in It for You?

Here’s a sneak peek at the benefits you could experience as a Cox employee:

• A competitive salary and top-notch bonus/incentive plans.
• Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
• Comprehensive healthcare, with multiple options for individuals and families.
• Generous 401(k) retirement plans with company match.
• Professional development and continuing education opportunities.
• Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
• Extra perks like pet insurance, employee discounts and much more.

Who You Are

Minimum:

• Bachelor’s degree in related discipline and 6 years of progressive experience in B2B marketing, with focus on account management and campaign execution. The right candidate could also have a different combination, such as a master’s degree and 4 years’ experience; a Ph.D. and 1 year of experience; or 10 years’ experience in a related field.
• Demonstrated success in building and maintaining client relationships.
• Experience managing marketing budgets and demonstrating campaign ROI.
• Ability to distill complex information into clear, concise insights for diverse audiences.
• Excellent communication and presentation skills for client interactions.
• Ability to prioritize work and demonstrate agility among competing priorities.
• Great attention to detail is a must.
• Strong analytical skills and experience with marketing analytics tools and CRM platforms (e.g., Salesforce).
• Experience using AI-powered tools or advanced analytics to summarize data, identify trends, and support strategic decision-making.
• Ability to work on CST or EST schedules to accommodate internal and external customers
• Travel: Up to 25% for client meetings and auction location visits. Must live within 60 miles of a major airport.

Preferred:

• Degree in Marketing, Business, Analytics, or related field.
• Automotive, auction, fleet, rental, or remarketing industry experience.
• Experience with growth-stage accounts or emerging client segments.
• Proficiency in marketing analytics and data visualization platforms.

Join the Cox family of businesses and make your mark today!