Manager, International Brand Marketing & Partnerships

Hershey Company; Hershey (PA); Remote; USD 95,000 - 160,000; Full time

Benefits offered by this job

Health & wellbeing benefits

401(k) with company match

Flexible work options

Career development opportunities

Job summary

The Hershey Company is seeking a Manager, International Brand Marketing & Partnerships to lead global brand strategies and partnerships, working with cross-functional teams and external agencies to drive growth across markets outside the United States.

You will translate insights into growth platforms, manage regional collaboration, and influence senior leadership with compelling presentations and strategic recommendations.

Qualifications

• Bachelor's degree required.
• MBA or equivalent marketplace experience strongly preferred; internal Hershey experience may be considered in lieu of an MBA.

Responsibilities

• Lead and activate international brand marketing and partnership strategies across global markets.
• Translate consumer, category, and marketplace insights into growth platforms and recommendations.
• Own delivery of the global Hershey's brand strategy and international partnership pipeline.
• Commercialize global platforms with regional teams from ideation to execution.
• Solve complex challenges by synthesizing information from multiple sources.

Skills

Brand strategy

Cross-functional leadership

Negotiation

Communication

Influence

Financial acumen (P&L)

Education

Bachelor's degree

MBA or equivalent preferred

Job description

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Note:If you apply for a role at Hershey through our career's website, we may use technologies that use automation to filter your candidacy based on objective criteria. We also use AI-enabled tools that help us facilitate the selection of our future Hershey talent. These tools may help with activities such as matching and scoring candidates to roles based on requirements and scheduling interviews. These systems process only the information you provide in your application, including your resume, work history, education, and responses to screening questions. While these technologies assist with certain steps in our recruitment process and may provide recommendations, all final decisions, including those affecting whether candidates advance to subsequent stages in the applicant process, are made by our talent acquisition teams with meaningful human review and independent judgment. Depending on your location and the specific role you apply for, additional disclosures about our use of AI in recruitment may be provided to you separately.

Manager, International Brand Marketing & Partnerships

Posted Date: Sep 30, 2026

Requisition Number: 129751

About The Hershey Company

The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey's, Reese's, KitKat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more.

At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today.

Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose.

The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.

Location

Remote

How will you fit in the big picture?

The Hershey International Team, which supports markets outside the United States, is building global brands and consumer-centered experiences through the Global Brand Office. In this role, you will lead the global Hershey's franchise and international partnership opportunities, working with U.S., regional, licensing, agency, and cross-functional partners to translate strategy into measurable business growth. You will serve as a trusted advisor on complex challenges and shape priorities across both near-term delivery and the three-to-five-year horizon.

What will you do?

• Lead and activate international brand marketing and partnership strategies, including major Brand Foundation workstreams (BF10).
• Translate consumer, category, competitive, and marketplace insights into clear growth platforms and business recommendations.
• Own delivery of the global Hershey's brand strategy and international partnership pipeline.
• Commercialize global platforms from ideation through execution in partnership with regional teams.
• Solve complex commercialization and project-delivery challenges by synthesizing information from multiple sources.
• Design and improve partnership processes and capabilities in collaboration with regional and licensing partners.
• Develop senior- and executive-level presentations for international, regional, and executive leadership audiences.
• Influence global cross-functional teams, work directly with external agencies, and build productive partnership relationships.

Experience

• 5+ years of relevant experience, aligned to Hershey's Manager-level standard.
• Experience within a leading CPG/FMCG company; partnership marketing or partnership execution experience is preferred.
• Demonstrated brand-building experience across insights, business reviews, equity and positioning, brand strategy, and creative/media development and execution.
• Experience developing and presenting brand strategies to gain alignment across stakeholders and senior leaders.
• Working knowledge of financial metrics and P&L fundamentals.
• Strong collaboration, communication, negotiation, and influence skills; solutions-oriented self-starter.

Education

• Bachelor's degree required.
• MBA or equivalent marketplace experience strongly preferred; internal Hershey experience may be considered in lieu of an MBA.

Benefits and Perks

At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work.

Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health

Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match

Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable

Growth & Development: Career development programs, learning opportunities, and internal mobility

Benefits may vary based on role, location, and eligibility.

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.

The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans

If you require a reasonable accommodation as part of the application process, please contactthe HR Service Center ([e-mail]).