Manager, Integrated Marketing Communications - Hybrid

BD; United States; Remote; USD 99,000 - 165,000; Full time

Job summary

Join a leading global medical technology company as a Manager of Integrated Marketing Communications. In this dynamic role, you'll be the brand steward for Diagnostic Solutions, collaborating with teams to develop content strategies that resonate with audiences. Your innovative ideas will drive engagement and align with key brand messages across various platforms. This position offers the opportunity to work in a supportive environment that values creativity and problem-solving, while also emphasizing the importance of collaboration and work-life balance. If you're passionate about making a difference in healthcare, this role is for you.

Qualifications

• 3+ years of brand management experience in a regulated industry.
• Familiarity with content management systems and SEO tools.

Responsibilities

• Develop and implement innovative ideas for engaging target audiences.
• Monitor and report on content performance across multiple channels.

Skills

Brand Management

Content Strategy Development

SEO Optimization

Digital Marketing

Agency Collaboration

Education

BA / BS degree

MBA

Tools

Content Management Systems (CMS)

Adobe Analytics

Marketo

Salesforce

Job description

Job Description Summary: As Manager, Integrated Marketing Communications, you will be the brand steward for the Diagnostic Solutions business and its portfolio of products, services, and solutions. You will collaborate with the Global and U.S. teams to develop a content and communications strategy aligned with the marketing/commercial plan. You will explore and recommend various media and interactive approaches, with the objective of increased assimilation of messages across customer-facing elements.

We are the makers of possible.

BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us.

Primary Responsibilities:

• Develop and implement innovative ideas and tactics for engaging target audiences with content that aligns with the key brand messages and omnichannel objectives.
• Lead an annual brand planning process in collaboration with Marketing to determine direction and budgetary spend for brand area.
• Map and own an editorial workflow using content management systems to ensure timely and efficient digital content creation.
• Evaluate existing platforms for gaps in consistency or areas for improvement.
• Write and update content for multiple channels, such as websites (SEO friendly), blogs, emails, and social media channels; ensure content optimization.
• Monitor and report on content and campaign performance across multiple channels; platforms include Advertising Platforms (LinkedIn, Google, etc.), Adobe Analytics, Marketo, Salesforce.
• Manage external agency partners as needed and partner closely with internal agency.

About You:

• BA / BS degree required; MBA preferred.
• Minimum of 3 years brand management experience in a regulated industry (preferably in diagnostics, medical devices and/or pharmaceuticals).
• Minimum of 3-5 years of agency experience preferred.
• Familiarity with content management systems (CMS), and SEO optimization tools.
• Able to develop strategic, long-term content strategies that align with business goals.
• Proficient in creating media plans and working with external agencies and internal stakeholders to purchase and place media and advertising.
• Understanding of the fundamentals of SEO and ability to use tools to increase visibility on search engines.

Salary Range: $99,700.00 - $164,300.00 USD Annual

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.

To learn more about BD visit https://bd.com/careers.

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.