Manager, Integrated Marketing

Dentsu, Inc.; New York (NY); Hybrid; USD 68,000 - 110,000; Full time

Job summary

A leading company in the marketing sector is seeking a Marketing Manager to oversee integrated marketing plans across the Americas. This hybrid role will involve leading marketing campaigns, managing multi-channel strategies, and producing engaging content to enhance brand representation. The ideal candidate will hold a Bachelor's degree in Marketing and possess over five years of relevant experience. Benefits include comprehensive health insurance, paid time off, and a competitive salary package.

Benefits

Medical, vision, and dental insurance

401k

Flexible paid time off

Paid parental leave

At least 15 paid holidays per year

Qualifications

• 5+ years of experience developing brand narratives across multiple platforms.
• Experience leading omnichannel marketing campaigns.

Responsibilities

• Oversee the development of integrated marketing plans.
• Lead the development of various marketing materials.
• Manage campaign activation and coordinate with partners.

Skills

Content creation

Brand management

Digital marketing

Social media strategy

Event execution

Education

Bachelor's in Marketing, Advertising, or Communications

Job description

As the primary liaison for all marketing campaigns in the Americas region, you will oversee the development of integrated marketing plans that align with our global goals while addressing local nuances. These campaigns will encompass content creation, thought leadership, digital marketing, social media strategy, and event execution, with the goal of driving cohesive brand representation across all external channels.

Reports to : VP, Client Marketing

You Will :

• Lead the development of our marketing plans that integrate multiple tactics, such as industry events, digital marketing, social media strategy, product marketing, and partnership activities, ensuring alignment with brand partners, including the CEO and CMO.
• Be the primary contact for all marketing materials, maintaining branding and messaging across all platforms.
• Manage annual planning sessions and weekly campaign activation calls with the Americas Marcom Pod, coordinating with partners to ensure campaign success.
• Work with our growth teams to identify award-worthy case studies, creating narratives and delivering concise, impactful storytelling.
• Promote positive brand sentiment, increase brand awareness, deliver exceptional experiences for clients, and support lead generation efforts.
• Produce compelling marketing content for digital, social, print, and video assets that align with our brand voice and marketing strategy.
• Stay ahead of industry trends, competitor activities, and marketing best practices, using insights to improve and innovate marketing efforts.

You Have :

• Bachelor's in Marketing, Advertising, Communications, or a related field
• 5+ years of experience developing brand narratives across multiple platforms (web, email, social, and print)
• Experience in channel strategy, including selecting, optimizing, and integrating channels based on audience behavior
• History of managing multi-channel campaigns (e.g., content, social media, paid media) with measurable brand impact
• Content creation and editorial mindset : knows how to translate ideas into copy, campaigns, and creative briefs
• Experience adapting messaging across varied customer segments and touchpoints
• Experience leading omnichannel marketing campaigns with seamless brand experience across all channels

The annual salary range for this position is $68,000-110,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include :

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

LI-Hybrid

This is a hybrid remote / in-office role.

Location :

New York - 150 E 42nd

Brand : Dentsu

Time Type : Full time

Contract Type : Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [emailprotected] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.

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