Manager, Insights & Planning

Brainlabs; New York (NY); Remote; USD 75,000 - 85,000; Full time

Job summary

An innovative media agency is seeking a dynamic media planner to join their team. This role involves creating impactful media strategies that drive business growth for clients. You will leverage your expertise in cross-media planning and data analysis to develop comprehensive plans that integrate brand and performance marketing. Collaborating with various teams, you will ensure the optimal execution of media strategies while fostering a culture of continuous improvement. Join a company that values its culture and encourages diverse backgrounds, and be part of a mission to redefine media effectiveness in a collaborative environment.

Qualifications

• 2+ years of experience in delivering cross-media plans for clients.
• Proven ability to utilize data insights for media effectiveness.

Responsibilities

• Translate strategy into cross-channel plans for brand and performance solutions.
• Collaborate with teams to optimize media plans and deliver growth.

Skills

Cross-media planning

Data analysis

Online and offline marketing

Media planning principles

Client engagement

Job description

We are Brainlabs, the High-Performance media agency, on a mission to become the world's biggest and best independent media agency. We plan and buy media that delivers profitable and sustained business impact. And what’s our formula? Superteams of Brainlabbers, fueled by data and enabled by technology.

Brainlabs has always been a culture-first company. In fact, from the very beginnings of the agency a set of shared principles, philosophies and values was documented in The Brainlabs Handbook, helping us create our unique culture.

As with everything here we always seek to adapt and improve so The Brainlabs Handbook has been fine-tuned to become The Brainlabs Culture Code.

This Culture Code consists of 12 codes that talk to what it means to be a Brainlabber. It’s a joint commitment to continuous development and creating a company that we can all be proud of, where Brainlabbers can turn up to do great work, make great friends and win together.

Reporting to: Associate Director, Planning

Location: Remote in US

Work Authorization: This role is open to US citizen or Permanent Residents. We are unable to sponsor any work authorizations for this role.

What's the role

Using insight, vertical and sector knowledge along with both brand and performance marketing you will build and deliver media plans that deliver real, tangible business growth for clients. Working symbiotically with the strategy, client and data strategy teams you'll complete the holistic planning cycle that brings together growth and media effectiveness KPIs for clients.

What you do

• You’ll translate the overarching strategy into excellent cross-channel plans that tie together brand and performance solutions.
• Using your knowledge of cross-channel and in-channel execution and best practice, you’ll innovate to deliver ways that unite multi-channel plans together holistically through testing and innovation.
• You’ll build an in-depth, data-driven understanding of the client’s consumer, category, brand and business then be able to identify optimal media channels to deliver growth.
• Provide planning insight in pitches and participate in pitches as needed.
• Collaborate with the strategy, data strategy and client teams to deliver the best measurement solutions with the leading, lagged indicators and drive in-flight optimisation.

Who you are

• 2+ years experience of delivering cross-media plans for leading multi-product clients either within a market or across a region.
• Proven data capabilities and ability to utilize insight to drive media plans and marketing effectiveness.
• Excellent grasp of online and offline channels.
• Expert knowledge of media planning principles and the ability to convert overarching media strategy into channel specific plans.
• You’re a ‘knowledge builder’ and are excited at growing and coaching those around you.
• A confident, dynamic, engaging and authentic communicator.
• Brilliant at pitching and engaging clients.

How you succeed

• You will live our culture code every day!
• You’ll become an indispensable planning expert for key clients.
• Timely delivery of detailed channel and cross-channel plans and optimization which deliver growth for clients across the media ecosystem.
• You’ll have proof-point where you have effectively articulated the role of planning in delivering growth via in- and cross-channel testing.
• Have positive client feedback based on how your plans have answered clients’ marketing challenge
• Strong internal and client feedback
• Increasing profile in the media world in your market prompting Brainlabs.

Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities.

Thank you for your interest in Brainlabs! We look forward to getting to know you!

Salary: $75,000 - $85,000 USD

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