Manager, Influencer & Creator Ads (Hybrid - Brooklyn, NY)

BBG Ventures, LLC; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid work model

Access to Creator Studio resources

Job summary

Etsy is seeking a Manager, Influencer & Creator Ads to join our Advertising Creative Studio on a contract basis. The role focuses on sourcing and producing creator content to fuel Etsy's full-funnel paid social programs at scale.

You will build a robust library of creator content, collaborate with the Creator Collective, and manage briefs, budgets, usage rights, and contracts while tracking performance to optimize paid and organic campaigns. Hybrid in Brooklyn, NY.

Qualifications

• 4+ years of experience in social and creator marketing.
• Hands-on experience with platform-native creator tools.
• Experience briefing and managing creator relationships at scale.
• Strong knowledge of the social media landscape across Meta, TikTok, YouTube.

Responsibilities

• Source and recruit a diverse mix of external creators across platforms, managing outreach, creative feedback, negotiations, and production timelines.
• Leverage platform-native creator tools to unlock volume, speed, and diversity of content.
• Build clear, actionable briefs for external talent carrying Etsy's brand messages.
• Manage creator budgets, usage rights, and contracts across channels.
• Track performance of creator and UGC content by funnel stage and apply learnings.
• Oversee team members sourcing content to ensure alignment and timely delivery.

Skills

Social and creator marketing

Cross-functional collaboration

Project management

Tools

TikTok Content Suite

Meta Creator Marketplace

YouTube Open Call

Job description

The Mom Project is excited to partner with Etsy in their search for a Manager, Influencer & Creator Ads to join their team on a contract basis. Hybrid in Brooklyn, NY

Etsy is seeking a Manager, Influencer & Creator Ads to join our Advertising Creative Studio! In this role, you'll source and produce engaging creator content that fuels Etsy's full-funnel paid social programs at scale. You'll help build a robust, diversified library of creator content by tapping into multiple sources: platform-native solutions like TikTok Content Suite, Meta Creator Marketplace, and YouTube, alongside their in-house Creator Collective and direct creator partnerships. You'll translate Etsy's full-funnel creative strategy across creator content, tailoring approach and execution to the goal at hand -- from awareness to consideration to conversion.

What does the day-to-day look like?

• Source engaging creator content at scale to feed Etsy's full-funnel paid social programs, working across our in-house creator network, platform tools (TikTok Content Suite, Meta Creator Marketplace, YouTube Open Call), and external creator partnerships Identify, pitch and recruit a diverse mix of external creators across platforms, managing outreach, creative feedback, negotiations, and production timelines in collaboration with our Influencer, Creator Collective, and Affiliate teams
• Leverage platform-native creator tools and marketplaces to unlock volume, speed, and diversity of content, staying current on new platform capabilities as they launch
• Build clear, actionable briefs for external talent that carry Etsy's brand messages through the creator's authentic voice, tuned to the funnel goal Source, track, and vet Etsy merchandise for integration in creator content
• Manage creative reviews to ensure content adheres to Etsy's brand guidelines and voice Manage creator budgets, payments, usage rights, and contracts, identifying efficiencies across Etsy's paid and organic channels Curate UGC from Etsy's seller and buyer communities and identify opportunities to optimize it for paid use
• Track performance of creator and UGC content by funnel stage and apply learnings to ongoing sourcing and creative strategy
• Oversee other team members sourcing content at scale to ensure it aligns to goals and is delivered on time

About You

• 4+ years of experience in social and creator marketing, preferably at a large retail, lifestyle brand or agency, with recent experience sourcing creator content for paid ads
• Hands-on experience with platform-native creator tools, including TikTok Content Suite, Meta Creator Marketplace, YouTube, and other platform solutions
• Experience translating brand and performance creative strategies into content that works across the full funnel from awareness through conversion
• Experience briefing and managing creator relationships, usage rights and contracts at scale
• Deep knowledge of the social media landscape: you're immersed in social trends with a pulse on cultural conversations Strong understanding of how creative strategies and user experiences differ across Meta, TikTok, YouTube and other social platforms
• A keen eye for storytelling and content development that resonates with consumers, plus a discerning eye for what makes video content perform on social
• Exceptional project management and organization, with the ability to juggle multiple sourcing streams simultaneously across channels and campaigns under tight deadlines
• Clear, considerate, effective communicator who thrives in cross-functional collaboration
• A passion for supporting small businesses, creativity, and craftsmanship

We offer a competitive salary range for this position. Most candidates who join the team are hired at the median of this range, ensuring fair and equitable compensation based on experience and qualifications.

Perks are available through our 3rd-Party Employer of Record (Available upon completion of waiting period for eligible arrangements)

Benefits: Medical, Dental, and 401k (no match)