Manager in SEO/AI Discoverability – Enterprise Advisory

CECUS Credera Enterprises Company LLC; United States; On-site; USD 130,000 - 170,000; Full time

Job summary

Credera seeks a Manager in SEO/AI Discoverability to help enterprise clients adapt to how people discover brands across traditional search and AI-powered experiences. You will analyze user intent and translate insights into enterprise strategies and content improvements, leading client workstreams from analysis to delivery.

You will develop measurement approaches connecting organic search and AI discoverability to business outcomes and contribute to scalable capabilities and best practices

Qualifications

• Experience in enterprise or technical SEO and AI search/GEO.
• Knowledge of structured data and customer journey analysis.
• Ability to translate business priorities into content and experiences.
• Strong analytical skills to synthesize multiple data sources.
• Excellent communication and stakeholder alignment abilities.
• Ability to lead cross-functional client workstreams.

Responsibilities

• Understand user intent and discoverability across organic and AI-powered search.
• Translate insights into strategic recommendations and prioritized actions.
• Lead client workstreams and multidisciplinary teams.
• Develop measurement approaches linking performance to actions.
• Support proposals, scopes of work, and new business opportunities.
• Build an AI discoverability capability through repeatable methods.

Skills

Audience needs

Search intent

Content strategy alignment

Problem solving

SEO fundamentals

Analytics synthesis

Communication & presentation

Ambiguity management

AI curiosity

Tools

SEMRush

BrightEdge

Screaming Frog

Ahrefs

Conductor

Google Search Console

Profound

Job description

Agency: Credera Job Function: Consulting Job Subfunction: Marketing Consulting Job Description: Manager in SEO/AI Discoverability – Enterprise Advisory

As a Manager in SEO/AI Discoverability at Credera, you will help enterprise organizations adapt to how people discover, research, and evaluate brands across traditional search and AI-powered experiences such as ChatGPT, Google AI Overviews, Gemini, and Perplexity. Working across search, content, digital strategy, analytics, technology, and customer experience, you will analyze user intent and brand discoverability, identify unmet audience needs, and translate insights into enterprise strategies and targeted content, experience, and page-level improvements.

What You’ll Do

Understand User Intent & Discoverability

Analyze user needs, search behavior, prompts, queries, and decision journeys to determine audience intent and information needs. Evaluate client visibility across organic search, AI-powered search, and large language models. Assess branded and non-branded intent, competitive visibility, citations, mentions, recommendations, source authority, and third-party influence. Identify gaps where client experiences do not meet audience needs or competitors and third-party sources provide stronger answers. Determine how content, technical, authority, and experience factors affect discoverability.

Translate Insights Into Strategy & Action

Translate user intent and discoverability insights into prioritized recommendations spanning marketing strategy, technology, measurement, operating models, and page-level content and experiences. Identify opportunities to improve high-value content and decision-support experiences, including product information, FAQs, comparisons, and educational content. Recommend improvements to content architecture, customer journeys, taxonomy, internal linking, structured information, and digital experiences. Develop strategic roadmaps that balance near-term optimization with long-term transformation, helping clients align marketing priorities, digital investments, and ways of working with changing discovery behavior.

Lead Client Workstreams & Enable Execution

Lead client workstreams and multidisciplinary teams from analysis through recommendations and delivery, setting direction, delegating work, reviewing outputs, coaching contributors, and building stakeholder alignment. Turn ambiguous business questions into structured hypotheses, analyses, workplans, and actionable next steps. Present complex findings and recommendations as clear business implications and implementation requirements for working teams, senior executives, and technical and non-technical audiences. Connect SEO and AI discoverability strategy to marketing, content, product, UX, analytics, engineering, and technology priorities, identifying the cross-team dependencies needed to move work forward.

Measure, Optimize & Grow the Capability

Develop measurement approaches that connect organic search and AI discoverability performance—including visibility, referrals, citations, mentions, recommendations, competitive presence, user intent, and traffic—to explain changes, identify drivers, and recommend actions. Support recurring performance reporting and ongoing optimization programs. Contribute to proposals, pitches, POVs, Scopes of Work, and new-business opportunities. Build the AI discoverability capability by developing repeatable methodologies, frameworks, tools, training, and best practices informed by evolving platforms, consumer behavior, and industry trends.

What We’re Looking For

We welcome candidates from SEO, content, digital strategy, analytics, digital experience, product, or consulting backgrounds. The ideal candidate brings strong digital fundamentals and client advisory skills, with relevant experience in areas such as enterprise or technical SEO, AI search/GEO, structured data, and customer journey analysis. Expertise across every area is not required. Strong candidates will bring:

• Experience using audience needs, search intent, and customer journeys to shape strategy and recommendations.
• Ability to translate business and marketing priorities into content, page, and experience improvements.
• Experience solving digital, search, content, marketing, or customer experience challenges in complex organizations.
• Working knowledge of SEO fundamentals, including content optimization, crawlability, indexation, information architecture, and measurement.
• Strong analytical skills, with the ability to synthesize digital analytics, search, competitive intelligence, and other qualitative and quantitative data into actionable insights.
• Strong communication and presentation skills, with the ability to facilitate strategic conversations and build alignment among senior executives and technical and non-technical stakeholders.
• Ability to structure ambiguous problems, lead project teams or workstreams, and independently move work forward.
• Curiosity about AI, emerging technology, and changing discovery behavior, with the ability to adapt as the field evolves.

Tools & Platforms

SEMRush, BrightEdge, Screaming Frog, Ahrefs, Conductor, Google Search Console, Profound, or similar SEO and GEO/AEO platforms

Analytics & Reporting

Google Analytics 4, Looker Studio, Power BI, Tableau, or similar tools

AI & LLMs

ChatGPT, Microsoft Copilot, Claude, Gemini, Perplexity, or similar platforms

Productivity & Collaboration

Excel, PowerPoint, Teams, SharePoint, and Loop Experience with every tool is not required; we value the ability to learn new platforms and apply them to client challenges.

$130,000 - $170,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together.

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