Manager iGaming CRM Lifecycle Execution

Caesars Entertainment; Las Vegas (NV); On-site; USD 90,000 - 120,000; Full time

Job summary

Caesars Entertainment in Las Vegas is seeking a Manager, iGaming CRM Lifecycle Execution to lead retention campaigns across the customer lifecycle. You will plan, cost, and implement campaigns while guiding revenue management and CRM execution strategy.

You will collaborate with promotion strategy teams to segment databases and design personalized communications across multiple channels, driving engagement and loyalty.

Responsibilities

• Lead design and execution of lifecycle retention campaigns.
• Work with promotion strategy to segment databases and personalize multi-channel communications.

Job description

The Manager, of iGaming CRM Lifecycle Execution willset, manage and implement our player retention strategies and processes from planning and costing, to building campaigns coupled with CRM execution and revenue management leadership. They willwork closely with promotion strategy team to segment databases, creating a truly personalized communication strategy across all channels for all lifecycle campaigns.

DIRECTLY SUPERVISES (PLEASE LIST POSITION TITLES):

• CRM Lifecycle Execution Coordinators or Specialists