Manager, GTM Engineering

Highway; Dallas (TX); On-site; USD 140,000 - 210,000; Full time

Job summary

Highway is hiring a GTM Engineering Manager to translate commercial priorities into practical technical solutions across Sales, Marketing, and Customer Experience. You will design workflows, automate processes, and build AI-enabled tools that improve how our teams operate and make data-driven decisions.

You will collaborate with the SVP, Sales and Business Systems to ensure reliable data, scalable architecture, and adoption across the organization. This is an onsite role in Dallas, TX.

Qualifications

• 4–5 years building technical solutions for commercial, operational, or go-to-market teams.
• Experience building workflows, automations, integrations, internal tools, or data-driven processes.
• Working knowledge of APIs, data transformation, webhooks, databases, or similar integration methods.
• Experience with CRM and go-to-market platforms such as Salesforce, HubSpot, or Gong.
• Practical experience applying AI or language models to business workflows.
• Ability to translate an ambiguous business need into a clear, usable technical solution.
• Strong communication skills and the ability to explain technical choices to nontechnical stakeholders.

Responsibilities

• Design automation workflows for account prioritization, lead and opportunity routing, follow-up, alerts, research, and task creation.
• Connect systems and data sources so useful information reaches the right person at the right time.
• Reduce manual data gathering and recurring work while building for adoption, reliability, and clear ownership after launch.
• Build AI-assisted workflows for research, summarization, classification, prioritization, and follow-up.
• Work with Business Systems early when solutions affect core platforms, data structures, or security.
• Partner with Sales Directors, Marketing, and Customer Experience to understand field needs and drive adoption.

Skills

Workflow automation

Data enrichment

AI-enabled tools

APIs & integration

CRM experience

Cross-functional collaboration

Tools

Salesforce

HubSpot

Gong

Clay

Python

JavaScript

TypeScript

SQL

Job description

About The Company

Highway is the fastest-growing freight tech provider in North America. We serve the largest freight brokers in the industry, solving one of their biggest pain points: who is really hauling their freight. We answer the question of Carrier Identity, protecting brokers’ networks, preventing fraud and increasing transparency. Serving and protecting our customers is our top priority, and we are proud that our best marketing is our customer referrals and testimonials.

Manager, GTM Engineering

FLSA Status: Exempt

Location: Dallas, TX or Chattanooga, TN (This is an onsite position)

Reports to: SVP, Sales

Status: Full-Time

Role Description

Highway is hiring a GTM Engineering Manager to build the workflows, automations, data processes, and AI-enabled tools that help our commercial teams operate more effectively.

About The Company

Highway is the fastest-growing freight tech provider in North America. We serve the largest freight brokers in the industry, solving one of their biggest pain points: who is really hauling their freight. We answer the question of Carrier Identity, protecting brokers’ networks, preventing fraud and increasing transparency. Serving and protecting our customers is our top priority, and we are proud that our best marketing is our customer referrals and testimonials.

Manager, GTM Engineering

FLSA Status: Exempt

Location: Dallas, TX or Chattanooga, TN (This is an onsite position)

Reports to: SVP, Sales

Status: Full-Time

Role Description

Highway is hiring a GTM Engineering Manager to build the workflows, automations, data processes, and AI-enabled tools that help our commercial teams operate more effectively.

This role turns commercial priorities into practical technical solutions across Sales, Marketing, and Customer Experience.

You will work closely with the SVP, Sales to understand business needs, with Business Systems to work within Highway’s technical environment, and with reporting stakeholders to put reliable data into action.

This is a strong fit for a hands-on technical builder who understands how go-to-market teams work and enjoys solving business problems through data enrichment, automation, integrations, AI, and internal tools.

Your Role

Workflow automation & process improvement

• Identify manual, repetitive, or inconsistent commercial processes that can be improved through automation.
• Build workflows for account prioritization, lead and opportunity routing, follow-up, alerts, research, and task creation.
• Connect systems and data sources so useful information reaches the right person at the right time.
• Reduce manual data gathering and recurring work while building for adoption, reliability, and clear ownership after launch.

Data enrichment & commercial workflows

• Use Clay and other approved data sources to enrich, validate, and organize prospect and customer information.
• Build repeatable workflows that improve the completeness and usefulness of account and contact data.
• Surface relevant signals, such as stakeholder changes or buying activity, for appropriate commercial follow-up.
• Partner with Business Systems to capture and maintain useful data in Highway’s core systems.

AI-enabled tools & insight delivery

• Build AI-assisted workflows for research, summarization, classification, prioritization, and follow-up.
• Use call transcripts and other commercial information to provide account context, identify recurring themes, and support useful follow-up.
• Convert approved business logic and reporting into alerts, workflow triggers, and actions through systems such as Salesforce or Slack.
• Include human review where needed and measure adoption and the intended process outcome.

Systems & cross-functional partnership

• Work with Business Systems early when solutions affect core platforms, integrations, data structures, security, or technical governance.
• Build within established architecture and technical standards; coordinate testing, launch, documentation, and ongoing support with system owners.
• Partner with Sales Directors, Marketing, and Customer Experience to understand field needs, test solutions, and improve adoption.
• Work with the SVP, Sales to translate commercial priorities into a practical build roadmap and communicate dependencies and results.

Qualifications

• Approximately 4–5 years of experience building technical solutions for commercial, operational, or go-to-market teams.
• Experience building workflows, automations, integrations, internal tools, or data-driven processes.
• Working knowledge of APIs, data transformation, webhooks, databases, or similar integration methods.
• Experience with CRM and go-to-market platforms such as Salesforce, HubSpot, or Gong.
• Practical experience applying AI or language models to business workflows.
• Ability to translate an ambiguous business need into a clear, usable technical solution.
• Strong communication skills and the ability to explain technical choices to nontechnical stakeholders.
• Good judgment about when to automate, when to simplify, and when a process requires human review.
• A track record of building solutions that people adopt and that improve operational performance.

Preferred Qualifications

• Experience with Clay or other data enrichment and workflow platforms.
• Experience with Python, JavaScript, TypeScript, SQL, or similar tools.
• Experience combining CRM, call, enrichment, intent, and customer data.
• Experience building account prioritization, lead routing, prospecting, or customer workflows.
• Experience working with a data warehouse or data lake.
• Experience in freight, logistics, transportation, or supply chain technology.