Manager, Growth Marketing

Clera; San Francisco (CA); Hybrid; USD 100,000 - 200,000; Full time

Job summary

Clera in San Francisco seeks its first growth marketer to own user acquisition across organic, referral, and creator channels, building the growth framework from the ground up. You will establish analytics, run multi-channel campaigns, and develop creator and micro-influencer programs with data-driven experimentation in a fast-paced, resource-constrained environment.

The role requires leadership in growth initiatives, strong collaboration with product and marketing teams, and a relentless focus

Qualifications

• 5–10+ years of experience growing a consumer app from early stage to meaningful scale.
• Hands-on experience developing user-generated content and micro-influencer programs.
• Experience across multiple growth channels and prioritization knowledge.
• Established creator network and ability to activate relationships quickly.
• Comfort in ambiguous, resource-constrained environments and ability to adapt.

Responsibilities

• Develop and execute a user acquisition strategy across organic, referral, and creator channels.
• Build user-generated content programs for customers to create and share content.
• Source, manage, and measure micro-creator and influencer campaigns.
• Run growth initiatives including app store optimization, referral loops, paid acquisition, community, and lifecycle marketing.
• Establish analytics and attribution infrastructure to measure impact of growth efforts.

Skills

User acquisition

UGC campaigns

Micro-influencer management

Analytics & attribution

Cross-channel growth

Job description

About the Role

A Series-stage consumer marketplace company is hiring its first growth marketer to build and lead user acquisition from the ground up. You will own the growth strategy across organic, referral, and creator channels, while establishing the measurement and experimentation practices needed to identify what drives sustainable growth.

What You'll Do

• Develop and execute a user acquisition strategy across organic, referral, and creator channels.

• Build user-generated content programs that encourage customers to create and share content.

• Source, manage, and measure micro-creator and influencer campaigns directly.

• Run several growth initiatives in parallel, including app store optimization, referral loops, paid acquisition, community, and lifecycle marketing.

• Establish analytics and attribution infrastructure to understand the impact of growth efforts.

What We're Looking For

• Five to ten or more years of relevant experience, including a track record of growing a consumer app from an early stage to meaningful scale.

• Hands-on experience developing user-generated content and micro-influencer programs, including creator briefs, relationship management, and performance measurement.

• Experience working across multiple growth channels and deciding which opportunities to prioritize.

• An established creator network and the ability to activate relationships quickly.

• Comfort working in an ambiguous, resource-constrained environment and developing an approach as you go.

Compensation & Benefits

Annual salary range: $100,000 to $200,000 USD. Visa sponsorship is not available.

Location

Hybrid in San Francisco, California, United States.